Wide selection
Reviewers describe a broad range of stationery, school supplies, toys and books, with many hard-to-find items available.
New Era Book Shop
Motor City
New Era Book Shop is a long-running children's book shop in Motor City with a broad mix of books, toys and stationery. Reviews suggest it is especially useful for school projects, crafting supplies and last-minute purchases when you need an item quickly.
Reputation Score
3.8
★★★★☆
111 ratings
Source: Google Maps
The Good Stuff
Helpful staff
Staff are often praised for helping customers locate specific items, including an oil pen that was difficult to find elsewhere.
Craft supplies
The shop carries practical craft materials such as cardboard, foam sheets, paints and crafting supplies.
Last-minute stop
Its neighbourhood location makes it useful for urgent school, office or gift purchases.
Unexpected finds
The crowded assortment includes unusual small items, prank toys, costumes and gifts alongside the usual stationery and books.
Independent sourcing
One reviewer says the shop can obtain an item when it is not currently in stock.
Tips for a Better Visit
Check delivery. Before leaving, check that boxed extras are included; one child’s book arrived without its advertised stickers.
Ask for help. Because the shop can feel chaotic, ask staff to locate items instead of relying only on browsing.
Compare prices. Compare an item with online or mainstream-store prices before buying, as several customers found the shop expensive.
Inspect packaging. Look over books, toys and craft kits before paying, particularly for damaged packaging or unclear contents.
Confirm hours. Check the current opening hours before an early or late visit; one customer found the shop closed at the listed time.
Clarify returns. Ask about the return conditions before opening packaging, especially for online craft purchases.
Plan the visit
Practical details
Shop R-33, Foxhill 4
Motor City - Up Town Motor City, Dubai
Common Concerns
High prices
Several customers consider the pricing substantially higher than mainstream shops or online sellers.
Tight layout
Crowded aisles and difficult organisation can make browsing and reaching items awkward.
Return disputes
Reviews describe denied returns for a felting kit and a faulty toy, including a request for a bank receipt.
Product condition
One review reports damaged, sun-damaged or opened packaging alongside high prices; another alleges a toy was not original.
Uneven service
Service feedback ranges from very helpful staff to complaints about being ignored and receiving an unprofessional response.
DXB
LOCAL
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The Bottom Line
New Era Book Shop is a useful Motor City stop when you need children’s books, stationery or toys without travelling far. Reviews also point to cardboard, foam sheets, paints and other crafting materials, making it handy for school projects. Its stock goes beyond the basics: customers mention costumes, gifts, prank toys and assorted small items that can make browsing feel like a treasure hunt.
The biggest draw is breadth. Several reviewers say they usually find what they need, and one says the shop can source an item if it is not currently available. Staff are often friendly and willing to search, including for a hard-to-find oil pen.
That help matters because the shop is repeatedly described as crowded, messy or tightly arranged, with some items difficult to reach. Price is the main caution. Customers have called it expensive compared with mainstream shops and online sellers, while one review alleges prices nearly triple online rates.
Inspect packaging and confirm what is included before paying: a book arrived without its stickers, and other reviews mention damaged boxes or disputed product quality. Return conditions also deserve clarification before opening a package. Check current hours before visiting, especially early or near closing time.