Filipino products
Reviews point to a strong range of Filipino groceries, making it useful for shoppers looking for products from the Philippines.
New Era Supermarket - Salah Al Din
Al Muteena
New Era Supermarket - Salah Al Din is a neighbourhood grocery in Al Muteena, with a strong selection of Filipino and other Asian products. Shoppers also mention its non-Muslim food section, fresh mango juice and home-delivery service, though delivery reliability and customer service vary sharply by experience.
Reputation Score
3.8
★★★★☆
495 ratings
Source: Google Maps
The Good Stuff
Non-halal section
The supermarket has a dedicated selection of non-halal foods for non-Muslim customers.
Fresh juice
Fresh mango juice is one specific item a customer enjoyed buying here.
Clean layout
One recent shopper described the store as clean, well-organized and easy to shop.
Continental food
Customers mention continental food alongside regular grocery staples.
Produce value
A shopper found the fruits and vegetables reasonably priced compared with expectations.
Tips for a Better Visit
Allow time. If ordering delivery, leave a generous buffer rather than relying on a promised 30-minute arrival.
Check promotions. Before paying, compare the shelf sticker or leaflet price with the bill, especially for sale items.
Inspect goods. Check expiry dates, seals and product condition before buying, particularly discounted items.
Shop earlier. For fruits and vegetables, consider shopping earlier rather than in the evening, when one review found quality poor.
Confirm coverage. Ask whether your location is covered before placing a delivery order, as one customer was told their area was not served.
Plan the visit
Practical details
165 Salah Al Din St
Al Muteena - Deira, Dubai
| Mon | 12:00 AM – 12:00 PM |
| Tue | 12:00 AM – 12:00 PM |
| Wed | 12:00 AM – 12:00 PM |
| Thu | 12:00 AM – 12:00 PM |
| Fri | 12:00 AM – 12:00 PM |
| Sat | 12:00 AM – 12:00 PM |
| Sun | 12:00 AM – 12:00 PM |
Popular Mentions
Pork
Pork is mentioned as part of the supermarket's appeal for some Filipino shoppers.
Home delivery
Home delivery is available, with a minimum order amount mentioned in one review.
Common Concerns
Slow delivery
Delivery complaints repeatedly describe waits of one to two hours, and one replacement order was expected to take two and a half hours.
Poor communication
Customers report unanswered calls and weak communication when ordering or following up through WhatsApp.
Promotion disputes
One customer said products marked on sale were charged at higher prices, including a cream marked 15 AED but quoted at 25 AED.
Quality checks
A customer bought an egg carton on offer and reported that 20 of its 30 eggs were ruined.
Rude service
Several reviews describe harsh or unhelpful interactions, including at the vegetable weighing counter and pork section.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
15aed
cream
“from the forest I buy the cream the cost is only 15aed in sticker after he remove the sticker after he saying it's 25aed”Google review · March 2026
25aed
cream
“from the forest I buy the cream the cost is only 15aed in sticker after he remove the sticker after he saying it's 25aed”Google review · March 2026
DXB
LOCAL
LOCAL
The Bottom Line
New Era Supermarket - Salah Al Din is a useful grocery stop in Al Muteena, particularly for Filipino shoppers looking for products from the Philippines. Reviews also point to continental food, fresh produce, frozen and fresh meats, seafood, and a non-Muslim food section. Fresh mango juice gets a specific thumbs-up, while the store is described by some shoppers as clean, tidy and well organised.
Prices are not consistent in the reviews. Some customers call the supermarket affordable or say its promotions are good, while others describe it as costly. One shopper reported that an egg carton bought on offer contained 20 ruined eggs out of 30.
Another alleged that sale stickers were removed and that a cream marked 15 AED was quoted at 25 AED, so checking labels, expiry dates and packaging before paying is sensible. Home delivery is available, but it is the biggest practical caution. Multiple customers describe waits of one to two hours, with one replacement taking up to two and a half hours; phone calls and WhatsApp messages have also gone unanswered or received poor replies.
In-store experiences vary too, with praise for helpful staff alongside repeated complaints about rude service, including in the vegetable and pork sections. For a quick grocery run, visiting in person may be less frustrating than relying on delivery.