Photo Matching
Reference designs are recreated closely, including cakes based on children’s drawings and customer-supplied pictures.
Nicookie
Jumeirah
Nicookie is a Jumeirah cake shop and pastry shop known for custom celebration cakes. Customers order birthday designs recreated from reference photos, along with wedding cakes and cookies, with reviews highlighting both the visual detail and fresh, balanced flavours.
Reputation Score
4.9
★★★★★
234 ratings
Source: Google Maps
The Good Stuff
Fresh Flavour
Reviews repeatedly describe soft, moist cakes with balanced sweetness; one father specifically praised a cake that was not ultra sugary.
Reliable Delivery
Customers report on-time delivery, including a smooth delivery directly to a restaurant and a cross-border order from Europe.
Wedding Scale
One wedding order included a 12-tier dummy cake, 25kg of fresh cake and service for 300 guests.
Helpful Communication
The team is described as responsive and patient on WhatsApp, offering ideas and design options for a baby shower cake.
Budget Flexibility
For a son’s birthday cake, the team adjusted elements of the requested design to fit the customer’s budget.
Less-Sugar Option
A customer successfully requested less sugar for a children’s birthday cake.
Tips for a Better Visit
Send Photos. Send a reference image and notes when ordering; customers say the finished cake closely matched the supplied design.
Request Less Sugar. For children’s cakes, ask about reducing the sugar; one customer made that request successfully.
Order Ahead. Ordering a few days in advance can help with pickup planning; one cake was ready on time and nicely packaged.
Confirm Timing. If delivery timing matters, discuss a specific time in advance; a customer said the team accommodated that need.
Ask About Pickup. Pickup may help reduce the cost: one customer chose to collect the cake from the shop for that reason.
Plan Remotely. You can arrange payment and delivery from abroad; a customer ordering from Europe reported no problems with either.
Plan the visit
Practical details
Beach Park Plaza
Jumeirah - Jumeirah 2, Dubai
| Mon | 11:00 AM – 6:00 PM |
| Tue | 11:00 AM – 6:00 PM |
| Wed | 11:00 AM – 6:00 PM |
| Thu | 11:00 AM – 6:00 PM |
| Fri | 11:00 AM – 6:00 PM |
| Sat | 11:00 AM – 6:00 PM |
| Sun | Closed |
Popular Mentions
Vanilla sponge with fresh strawberries
This flavour pairing was praised for its taste at a birthday celebration.
Chocolate sponge
A baby celebration cake used chocolate sponge with strawberry filling, described as moist and suitably sweet.
Vanilla cream and strawberry
A unicorn-themed birthday cake used this flavour combination, which children particularly enjoyed.
Chocolate strawberry and cream cake flavour
This flavour was chosen for a milestone cake and received strong approval from the customer.
Common Concerns
Cookie Issue
One baby-shower cookie order still had unwanted pink colouring, and the cookies stuck to the bottom layer and crumbled during removal.
DXB
LOCAL
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The Bottom Line
Nicookie is a Jumeirah cake shop for made-to-order celebration desserts, especially custom birthday cakes based on reference photos or personal ideas. Reviews mention designs recreated from a child’s drawing, a cake featuring Arbitrum and Ethereum logos with cats, and a baby girl’s six-month cake with a chocolate sponge and strawberry filling. The strongest pattern is the combination of appearance and flavour.
Customers describe soft, moist, fresh cakes with balanced sweetness, including vanilla sponge with fresh strawberries, vanilla cream and strawberry, and chocolate strawberry and cream. A parent also requested less sugar for a children’s cake. Guests at birthdays, baby showers and gender reveals reportedly enjoyed both the designs and the taste.
Communication and delivery are recurring positives. The team has been described as responsive on WhatsApp, patient with design details and able to deliver on time, including directly to a restaurant. One customer arranged a father’s birthday cake from Europe, while a wedding order involved a 12-tier dummy cake, 25kg of fresh cake and 300 guests.
For a smoother order, send a clear image, confirm timing and ask about pickup if you want to reduce cost. There is one significant caution: a baby-shower cookie order had unwanted pink colouring, with cookies sticking and crumbling during removal.