Brand Range
Reviews describe genuine branded sunglasses and frames, including luxury options such as Cartier, Tom Ford and Gucci.
Nouvelle Optics
Al Sufouh
Nouvelle Optics is an optical store in Al Sufouh where you can browse branded sunglasses and frames, arrange an eye test, or get help choosing prescription lenses. Reviews highlight the broad collection, guidance on face shape and lens options, and occasional repair and delivery help.
Reputation Score
4.9
★★★★★
130 ratings
Source: Google Maps
The Good Stuff
Frame Choice
The selection runs from trendy to classic frames, with reviewers saying the range can make choosing difficult.
Lens Guidance
Optometry support includes help choosing medical lenses and explanations of different lens types and coatings.
Face Fit
A reviewer received help selecting Ray-Ban sunglasses to suit their face shape rather than choosing unaided.
Repair Help
A scratched pair of sunglasses was repaired at a reasonable price and returned to the customer's hotel the same day.
Child Options
One review specifically notes that pediatric glasses are available alongside the wider sunglasses collection.
Tips for a Better Visit
Ask About Coatings. If you need prescription lenses, ask about the available lens types and coatings before choosing.
Check Face Fit. When choosing sunglasses, ask for frame guidance based on your face shape; one customer found this especially useful.
Ask About Repairs. If your sunglasses are scratched or damaged, ask whether repair is possible; one repair was returned to a hotel the same day.
Check WhatsApp. Ask whether WhatsApp ordering and delivery are still available, as a past review mentions ordering this way.
Compare Promotions. Before paying, ask about current promotions or discounts, which several reviewers mention alongside the collection.
Plan the visit
Practical details
Souk - Shop 106 & 109 Jumeirah City Market - King Salman Bin Abdulaziz Al Saud St
Madinat Jumeirah - Al Sufouh 1, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
Rayban sunglasses
Ray-Ban sunglasses are specifically mentioned as a purchase, with assistance choosing a pair for the customer's face shape.
contact lenses
Contact lenses are mentioned as one of the useful products available at the shop.
Common Concerns
Uneven Service
One visitor found the service dismissive when asking about brand designs and pricing, and was told to “try something different.”
DXB
LOCAL
LOCAL
The Bottom Line
Nouvelle Optics is a branded eyewear shop in Al Sufouh, with reviews focusing on its wide sunglasses and frame collection. You can browse Ray-Ban sunglasses, look for medical lenses, ask about contact lenses, or seek pediatric glasses. The store also handles more practical needs: one visitor had scratched sunglasses repaired and returned to a hotel later that same day.
The strongest pattern is hands-on assistance. Customers describe getting help choosing sunglasses for their face shape, selecting medical lenses, and understanding different lens types and coatings. Reviews also repeatedly mention genuine products, luxury collections and prices they considered reasonable, though there are no specific amounts to use as a current price guide.
Promotions and discounts are worth asking about before you buy. Service appears generally patient and professional, but it was not consistent for everyone. One December 2024 reviewer said a staff member was dismissive when asked about brand designs and pricing, suggesting they “try something different” instead of answering the questions.
If you want prescription lenses, coatings or a particular branded frame, go in with those questions ready and compare the available options. A past review also says WhatsApp ordering with delivery was available, so it is worth checking whether that option remains active.