Quiet Visits
Its location often means plenty of available seats and a quieter atmosphere than busy mall cinemas.
Novo Cinemas, IMG Worlds of Adventure
City of Arabia
Novo Cinemas inside IMG Worlds of Adventure in City of Arabia is known for its large screens, futuristic game-themed interiors and IMAX presentations. It also has 7 Star seating, in-seat snack service and ample parking, though service reliability varies by visit.
Reputation Score
4.2
★★★★☆
484 ratings
Source: Google Maps
The Good Stuff
Easy Parking
Outdoor parking is described as ample and hassle-free, with a buggy sometimes taking guests to the entrance.
Futuristic Interiors
The game-themed, spaceship-like design gives the venue a distinctive visual identity.
Large Venue
The cinema has more than 10 screens, giving visitors a broad choice of films and showtimes.
Comfortable Seats
Several reviews mention comfortable seating, including for long films such as three-hour screenings.
In-Seat Snacks
At least some orders can be brought to your seat, including a hotdog in one reported visit.
Tips for a Better Visit
Choose IMAX. If the film suits the format, choose IMAX for the venue’s largest-screen experience; several reviewers say it is worth the premium.
Allow Time. Allow extra time for food orders, especially at 7 Star, where one visitor waited about 10 minutes with only one staff member serving.
Check Showtimes. Check for cancellation updates before travelling, since several guests were informed only after reaching the venue.
Plan Parking. Follow on-site parking directions rather than Google Maps; a free buggy may connect the parking area with the entrance.
Expect Fewer Snacks. If refreshments matter, plan around a limited counter selection, particularly popcorn, nachos and hotdogs.
Ask Preview Content. For children, ask staff about the trailers before the film: one family reported violent previews before a PG12 screening.
Plan the visit
Practical details
IMG Worlds of Adventure - E311 Sheikh Mohammed Bin Zayed Rd
City of Arabia, Dubai
Popular Mentions
7 Star
The 7 Star option includes premium seating and food service, although reviews are divided on whether the service matches the price.
Laser Prime and Edge
These formats are specifically recommended by one reviewer alongside IMAX.
Cheese popcorns
Cheese popcorn is singled out as a favourite snack in one review, although other customers reported poor popcorn quality.
Common Concerns
Show Cancellations
Multiple customers arrived to find shows cancelled because of power or technical problems, sometimes without prior notice.
Refund Delays
Reviews describe refunds remaining pending for 10 days, 35 days or even two months after cancelled screenings.
Premium Shortfalls
The 7 Star experience was criticised for missing blankets, ignored call buttons, uncomfortable seats and weak food quality.
Limited Food
The food counter may have only popcorn, nachos and one hot option, while some menu items have been removed.
Access Issues
A review reports escalators being out of service for years, leaving some visitors to use stairs.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
173 AED
7 Star
“Novo needs to visit VOX Wafi Cinema THEATRE and learn how to do business and what kind of quality is expected when you pay 173 AED pp for 7 Star”Google review · April 2023
DXB
LOCAL
LOCAL
The Bottom Line
Novo Cinemas at IMG Worlds of Adventure in City of Arabia is a spacious, often quiet cinema with more than 10 screens. The main draw is the large IMAX auditorium: reviewers mention its huge screen, strong sound and worthwhile 3D experience. The venue also has Laser Prime and Edge screens, standard screenings and a 7 Star option with in-seat food service.
The futuristic, game-themed interiors are a genuine part of the visit rather than an afterthought. Parking is usually easy, and a free buggy has sometimes carried guests between the parking area and IMG’s entrance. Because the cinema is less crowded than many mall locations, finding seats is often straightforward; some visitors have even had a screening almost to themselves.
The experience is less consistent once something goes wrong. Several customers reported arriving for cancelled shows caused by power or technical issues without advance notice, followed by refunds that remained pending for weeks. Premium 7 Star guests also described missing blankets, ignored call buttons and disappointing food.
The regular food counter can be limited, with one review finding only popcorn, nachos and a hotdog option. Families may want to ask about trailers in advance, after a review described violent previews before a PG12 film.