Patrizia Pepe - Dubai Mall

In Autumn-Winter 2012, the brand unveiled its precious seal to the world, designed to embody the exclusive stylistic and qualitative content of all Patrizia Pepe products: the Fly symbol. The insect’s silhouette undergoes an ultra-modern reinterpretation and becomes an iconic symbol. Impossible for it to go unnoticed. Light, fierce and daring. Just like Patrizia Bambi’s personal vision of things. Today, the brand keeps pursuing its path focusing on deliver integrated and engaging experiences which customers expect. Off line and On line are deeply connected, the brand aims to deliver an omnichannel digital strategy to meet - and exceed - evolving customer needs.