Design range
Customers describe the diamond collection as modern yet timeless, alongside a broad range of jewellery designs.
Popley Kewalram Jewellers LLC HQ
Deira
Popley Kewalram Jewellers is a Deira jewellery store where customers shop for gold chains, diamond pieces and other jewellery designs. Reviews also mention 24K gold bars, custom-made designs and branded watches, with staff often helping shoppers compare options within a budget.
Reputation Score
4.2
★★★★☆
201 ratings
Source: Google Maps
The Good Stuff
Patient help
Several shoppers say staff patiently showed different chains and helped them choose within their budget, without pressure.
Gold bars
One repeat customer specifically uses the shop for 24K gold bars and describes them as pure and certified.
Custom work
Reviews say the store can make designs to order, in addition to its own jewellery designs.
Parking access
A reviewer found the location useful for avoiding traffic congestion and said public parking was available nearby.
Tips for a Better Visit
Verify VAT. Before paying, confirm the tax-free receipt, barcode and passport details are properly registered; tourists reported losing refunds at the airport.
Check rates. If paying in euros, check the exchange rate used on the invoice before completing the purchase.
Negotiate. Ask about the final price and making charges, since one reviewer says prices can be negotiated reasonably.
Inspect repairs. For repairs or custom fixes, check how the piece is secured before leaving and keep the agreed work in writing.
Plan parking. The location may be easier by car than other souq areas, with a review mentioning nearby public parking and less congestion.
Plan the visit
Practical details
Popley Kewalram Jewelries, Gold corner building - Gold Souk
Al Daghaya - Deira, Dubai
| Mon | 10:00 AM – 11:30 PM |
| Tue | 10:00 AM – 11:30 PM |
| Wed | 10:00 AM – 11:30 PM |
| Thu | 10:00 AM – 11:30 PM |
| Fri | 10:00 AM – 11:30 PM |
| Sat | 10:00 AM – 11:30 PM |
| Sun | 10:00 AM – 11:30 PM |
Popular Mentions
Gold chains
Gold chains are one of the products shoppers specifically mention when describing the store's selection.
Rolex watches
One review says the store also keeps Rolex watches alongside its jewellery.
VAT refund process
Some international shoppers report a smooth VAT refund process, although other tourist reviews describe serious problems, so verify it before paying.
Common Concerns
Refund risk
Multiple tourist reviews report problems with VAT-free processing, including missing tags or denied tax-free receipts.
Rate dispute
One tourist says a €1,500 purchase was converted at 4.00 AED per euro instead of the expected 4.18 AED rate.
Service inconsistency
Although many reviews praise the staff, others describe inattentive or unwelcoming service, including staff watching phones.
Repair concern
A customer says a pendant attachment was cut on rather than soldered and that follow-up messages received no response.
Buyback dispute
One review describes a very negative experience when trying to sell previously purchased gold back to the shop.
DXB
LOCAL
LOCAL
The Bottom Line
Popley Kewalram Jewellers is a Deira jewellery store focused on gold and fine jewellery. Reviews point shoppers towards gold chains, diamond jewellery and 24K gold bars, while another customer says the shop can make designs to order. The diamond range is described as modern yet timeless, and several shoppers appreciated being shown different chains patiently rather than being pushed into a quick choice.
Service is the clearest strength in the newer reviews. Customers repeatedly mention kind, supportive help and staff who worked within their budgets. Reviews also mention branded watches, including Rolex watches, and reasonable making charges.
One local-style review says the location can help avoid traffic congestion and has public parking nearby. There is an important caution for tourists. Several older and newer reviews describe VAT-refund problems, including missing airport barcode or tax-free registration, while another reports a disputed euro exchange rate on a purchase of around €1,500.
Confirm the VAT process and currency conversion before paying, and keep the paperwork. Experiences are mixed: alongside warm service reports, some customers describe inattentive staff, poor manager interactions, or a repair that was not soldered properly. Inspect any repair before leaving and clarify the final price, making charges and buyback or exchange terms in writing.