Custom cakes
Birthday and event cakes were closely matched to supplied designs, including a mermaid cake and branded cupcakes.
Jumeirah Lake Towers
Postcard Cafe is a cosy café, coffee shop and pastry spot in Jumeirah Lake Towers, known from reviews for specialty coffee and unusually strong desserts. Come for a slice of Basque cheesecake, a salmon breakfast, or a custom celebration cake made to a supplied design.
Source: Google Maps
Birthday and event cakes were closely matched to supplied designs, including a mermaid cake and branded cupcakes.
The original Basque cheesecake, salted caramel cake and chocolate cakes are repeatedly singled out for flavour and freshness.
The café combines a cosy European-style interior with views of the JLT lakes, including outdoor seating.
Reviews highlight salmon bagels, salmon poached eggs, eggs Benedict with salmon, omelettes and pancakes.
Customers mention Arabica coffee, a strong flat white, cappuccino, Spanish latte and excellent matcha.
Several diners found the portions larger than usual, with one table of four comfortably ordering varied breakfast dishes.
Kids are catered for with books and a scribble board outdoors, while family reviews also mention pancakes and custom birthday cakes.
Allow time. Avoid a rushed visit: one diner waited over 30 minutes, and another said made-to-order food required a little patience.
Choose indoors. If flies bother you, favour the cosy indoor seating; an outdoor diner specifically suggested fans or fly repellent.
Ask about cakes. For celebrations, discuss the flavour, design and message details in advance; reviewers received highly tailored cakes and cupcakes.
Try lunch. The three-course lunch deal was reported at 40aed and included a salad, main and dessert in another lunch-combo review.
Work here. The café has been described as a relaxed work-from spot, with coffee and cakes suited to a longer, unhurried visit.
Plan the visit
| Mon | 8:00 AM – 9:00 PM |
| Tue | 8:00 AM – 9:00 PM |
| Wed | 8:00 AM – 9:00 PM |
| Thu | 8:00 AM – 9:00 PM |
| Fri | 8:00 AM – 9:00 PM |
| Sat | 8:00 AM – 9:00 PM |
| Sun | 8:00 AM – 9:00 PM |
The mocha cheesecake was praised for its balanced flavour, consistency and sweetness.
Cake bombs are a recurring dessert mention, with one customer calling them a long-time favourite.
One regular described the croissant as the best they had found in Dubai.
Food can take over half an hour, particularly when staffing is limited or dishes are made to order.
Outdoor seating has been uncomfortable for some guests because of flies, with reviews suggesting repellent or fans.
One diner reported that staff served items in the wrong order and were difficult to reach when asked about a delay.
The carrot cake was enjoyed but found too sweet by one customer, so sweetness levels may not suit everyone.
These are customer-reported mentions, not a current price list. Prices may have changed.
3 course lunch deal
“They also do a 3 course lunch deal for 40aed and if I get the time, I’ll be going back to try it! Thank you”Google review · September 2024
The Bottom Line
Postcard Cafe is a small, retro-leaning café in Jumeirah Lake Towers where the strongest draw is the combination of proper coffee, breakfast and cakes. Reviews mention Arabica coffee, salmon bagels, salmon poached eggs and eggs Benedict with salmon, while the original Basque cheesecake, mocha cheesecake and salted caramel cake get especially detailed praise. It also works well for celebrations.
Customers have ordered egg-free cakes, dairy-free and gluten-free cakes, a mermaid cake matched to a reference image, and cupcakes customised with a company logo. The team has been praised for discussing flavours, lettering and design details throughout the process, making the café more useful than a simple coffee stop when a party cake is needed. Inside, the mood is warm, cosy and lightly European, with music, old-fashioned décor and a picturesque lake view.
Families have mentioned the scribble board and books, while other guests use it as a meeting place or work-from spot. Free table water and small sweets with hot drinks are thoughtful touches. The main caution is timing.
One lunch review reports a wait of over half an hour, and made-to-order dishes can take a little longer. Outdoor seating has also attracted complaints about flies, so indoor seating may be the safer choice in that situation. A reported Spanish omelette cost 20aed, and a three-course lunch deal 40aed.