Soft fit
Parents describe the nappies as soft, comfortable and suitable from newborns through the toddler years.
PureBorn
Dubai Industrial City
PureBorn is an eco-conscious baby store in Dubai Industrial City, known for organic bamboo nappies and biodegradable wipes. Reviews especially highlight soft, comfortable nappies with reliable absorbency and playful prints.
Reputation Score
4.7
★★★★★
122 ratings
Source: Google Maps
The Good Stuff
Leak control
Several parents report no leaks, including overnight use and active toddlers who drink a lot of water.
Sensitive skin
Reviews repeatedly mention comfortable wear without rashes or irritation, including for babies with sensitive skin.
Cute prints
The nappies stand out for their designs, with one family enjoying all 14 prints and designs.
Bamboo material
Customers value the organic bamboo construction and describe it as soft, breathable and gentle on skin.
Useful indicator
The wetness indicator changes colour, giving parents a quick visual cue that a change is needed.
Swim pants
Swim pants are praised for sitting securely and coming in distinctive prints.
Good wipes
Customers mention the wipes as soft and gentle, with grapefruit wipes receiving a specific mention.
Tips for a Better Visit
Check shipping. Confirm your delivery country is set to the UAE before paying, then follow up promptly if tracking does not move.
Monitor subscriptions. If using monthly delivery, check the size-change tool and delivery date early; one order was due on the 27th but was late.
Check stock. If you need size 5 pants, confirm availability before ordering because one customer had three consecutive cancellations.
Watch skin. Although many reviews report rash-free use, inspect your baby's skin after changes because one parent reported jelly particles twice.
Plan the visit
Practical details
X4CC+WQC
Jabal Ali Industrial Second, Dubai
| Mon | 9:00 AM – 5:00 PM |
| Tue | 9:00 AM – 5:00 PM |
| Wed | 9:00 AM – 5:00 PM |
| Thu | 9:00 AM – 5:00 PM |
| Fri | 9:00 AM – 5:00 PM |
| Sat | Closed |
| Sun | Closed |
Popular Mentions
Wet wipes
The wet wipes are repeatedly described as soft and gentle, making them one of the better-known add-ons in the range.
Pure Born swim pants
The swim pants are mentioned for their secure fit, reliability and distinctive prints.
Training pants
Training pants are praised by one subscriber who found the ordering process easy and delivery on time.
Pull ups
Pull ups are described as a useful addition to the nappy range.
Eco bag
An organic cotton eco bag is mentioned as a handy item for families carrying essentials on the go.
Common Concerns
Delivery issues
Some orders were delayed despite confirmation emails and tracking, with one customer later told the order was from Kuwait.
Stock gaps
Size 5 pants were reportedly cancelled for three consecutive months, making them difficult to source.
Product residue
One parent found jelly particles on the baby's skin twice, despite otherwise praising the nappies' quality and leak protection.
Service complaint
A customer described an employee as disrespectful and felt the focus was on making a sale rather than satisfaction.
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The Bottom Line
PureBorn is an eco-conscious baby brand in Dubai Industrial City, focused on nappies and wipes. The strongest pattern in the reviews is comfort: parents describe the bamboo nappies as soft, breathable and gentle on sensitive skin, with many reporting no rashes or irritation. Leak protection and overnight absorbency are also recurring reasons families stay with the brand.
The range goes beyond standard nappies. Customers mention biodegradable bamboo nappies, wet wipes, grapefruit wipes, training pants, pull ups and swim pants. The swim pants are praised for sitting securely, while the wetness indicator changes colour when a nappy is full.
Designs are part of the appeal too; one family says it is obsessed with all 14 prints, and several reviewers call out the colourful patterns. There are practical cautions around ordering. Some customers report delayed or missing deliveries, including an order that was mistakenly treated as a Kuwait purchase.
Monthly subscriptions have also suffered from late deliveries, failed instalments and a broken size-change section. Size 5 pants were cancelled repeatedly for one reviewer. Product quality is broadly praised, but one parent found jelly particles on the baby's skin twice, so keep an eye on fit and skin response when trying them.