Wide range
Reviews describe an extensive selection of branded perfumes, including new releases and options across luxury and budget ranges.
Safia Perfumes & Cosmetics Co
Al Karama
Safia Perfumes & Cosmetics Co is a perfume store in Al Karama, trading in perfumes and cosmetics since 1989. Shoppers can browse branded fragrances, try testers, or have a custom scent made and professionally bottled for personal use or gifting.
Reputation Score
4.3
★★★★☆
509 ratings
Source: Google Maps
The Good Stuff
Custom scents
You can have a personalised fragrance blended in-store, with reviewers saying it was made in front of them and packaged for gifting.
Helpful guidance
Several reviews mention knowledgeable sales staff who suggest scents based on your preferences and current fragrance trends.
Gift packaging
Store-made perfumes receive praise for professional bottling and packaging suited to gifts or personal use.
Testers available
Testers and different bottle sizes give shoppers a way to compare options before committing to a full bottle.
Front parking
One long-time customer specifically valued the parking directly in front of the shop.
Bulk buying
A repeat customer says the shop has handled bulk perfume purchases over many years, making it useful for larger gift or stock-up trips.
Tips for a Better Visit
Check packaging. Before buying a branded bottle, inspect the box, label, printing quality and batch code; one reviewer reported a mismatch with a duty-free bottle.
Compare prices. Check the same bottle with other sellers before accepting a discount, since one customer reported a 25% higher offer after discounts.
Try testers. Ask to compare tester pieces and bottle sizes before purchasing, especially if you are uncertain about a scent or its performance.
Ask about oils. If you prefer concentrated fragrance, ask about the oils; one returning customer specifically highlighted them as worth trying.
Try custom. Ask about making your own perfume if you want a personalised option rather than choosing only from the branded shelves.
Use parking. For a simpler drive-in visit, reviewers say parking is available directly outside the shop.
Plan the visit
Practical details
55 Kuwait St
Al Karama, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 2:30 PM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
oils
Oils are specifically recommended by a returning customer as an option worth asking about.
tester pieces
Tester pieces are available alongside different sizes, which can help with comparing fragrances before purchase.
Sauvage attar oil
A customer bought Sauvage in attar oil form but found that it faded within a couple of hours.
Common Concerns
Authenticity concerns
Multiple customers reported that some branded bottles smelled different from mall or duty-free versions and questioned whether they were genuine.
Mixed service
Service appears to vary by staff member; one customer described a rude interaction despite later receiving helpful assistance.
Price checking
A long-time customer said a perfume was offered at about 25% above other known sellers even after discounts.
Stock gaps
Not every scent is always available, and one review says some customers may wait a long time for a preferred fragrance to return.
Weak performance
One customer said a Sauvage attar oil faded within a couple of hours, despite being told it would last longer than the liquid version.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 350
perfume bottles
“The difference sometimes goes to AED 70-100 for a AED 350 priced perfume bottles”Google review · January 2023
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The Bottom Line
Safia Perfumes & Cosmetics Co is a long-running perfume store in Al Karama where you can browse branded fragrances, compare tester pieces, buy store-made scents, or have a custom fragrance blended and bottled. The custom option is a genuine point of difference: customers describe perfume being made in front of them, with packaging suitable for gifts or personal use. The shop also carries oils, Oudh and both single bottles and sets.
Reviews often praise the range, reasonable pricing and staff who guide shoppers according to their preferred scent. It can suit a gift-shopping or stock-up visit, and parking directly outside is a useful convenience. Some reviewers also mention new varieties and newer releases appearing early.
There is an important caution around branded perfume authenticity and value. Several customers reported bottles that smelled unlike mall or Dubai Duty Free versions, weak performance, or concerns about duplicate products. Another long-time shopper said a bottle was offered at 25% above other known sellers after discounts.
Check the box, label, printing and batch code, try a tester where possible, and compare prices before paying. Availability can also vary, so a favourite scent may not always be in stock.