Custom blending
Custom fragrances can be refined over an extended consultation; one customer spent about two hours adjusting the recipe.
Safia Perfumes DMCC
Jumeirah Lake Towers
Safia Perfumes DMCC is a retail perfume shop in Jumeirah Lake Towers selling branded fragrances, scented oils and in-house scents at wholesale-style prices. Its standout experience is custom perfume creation, with reviewers describing patient, hands-on blending and recipe adjustments.
Reputation Score
4.4
★★★★☆
110 ratings
Source: Google Maps
The Good Stuff
Oil recreations
The shop can mix oils to recreate a fragrance from an old perfume, according to one repeat visitor.
Oil selection
Reviews point to a particularly broad collection of scented oils and oud, including Kashmiri oud.
Discounts
Several shoppers mention reasonable pricing, extra counter discounts and further reductions on already good prices.
Metro access
One review places the branch about a four-minute walk from the metro station.
Gift buying
Customers use the shop for gifts, including larger purchases for family and special occasions.
Tips for a Better Visit
Request blending. If you have a specific scent in mind, ask about a custom blend and allow time for several recipe adjustments.
Test elsewhere. Because one shopper reported no testers, smell a fragrance elsewhere before committing to a bottle.
Ask discounts. Ask whether a discount is available at checkout; multiple reviews describe extra reductions or price discussions.
Allow time. Do not rush a custom or exploratory visit: one customer spent about an hour smelling options before creating a scent.
Plan parking. The branch is reported to be a short walk from the metro, which may be easier than dealing with the parking issue.
Plan the visit
Practical details
Shop #D-6 Cluster D
Al Thanyah Fifth - Jumeirah Lakes Towers, Dubai
| Mon | 10:30 AM – 9:30 PM |
| Tue | 10:30 AM – 9:30 PM |
| Wed | 10:30 AM – 9:30 PM |
| Thu | 10:30 AM – 9:30 PM |
| Fri | 10:30 AM – 9:30 PM |
| Sat | 10:30 AM – 9:30 PM |
| Sun | 5:00 PM – 9:30 PM |
Popular Mentions
When the Sun Rises
This in-house creation was described as balanced and addictive by a returning customer.
Musky Mule
A customer created and named this custom scent after spending about an hour exploring fragrances.
FATIN
This customer-created perfume was named “FATIN”, meaning mesmerising.
Lataffa fragrances
The store is noted for an impressive Lataffa selection, including a purchase of six fragrances and five scented oils.
Common Concerns
Parking difficulty
A customer reported an issue with parking around the branch.
Limited testers
One shopper said the store did not have testers, making it harder to sample before buying.
Service inconsistency
One review describes a rude response while the customer was deciding between several daily fragrances.
Price discrepancy
A customer later found a Roberto Cavalli bottle listed online for less than the in-store price.
Complaint dispute
One customer alleged an oil-based perfume lasted under five minutes and said no refund followed the complaint.
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The Bottom Line
Safia Perfumes DMCC is a Jumeirah Lake Towers stop for branded fragrances, scented oils and in-house blends sold at prices reviewers often describe as reasonable. The most distinctive reason to visit is custom creation: customers have made scents such as “Musky Mule” and “FATIN”, while another visitor spent about two hours refining a recipe through repeated modifications. The oil side is a strong feature.
Reviews mention a large oud and natural-oil selection, and one customer says the shop recreated an old perfume by working out the right oil mix. Named scents that come up include “When the Sun Rises”, “Kashmiri oud” and Lataffa fragrances. The shop is also used for gifts, from small roll-ons to larger family purchases.
Prices are a recurring attraction, with reports of extra discounts and custom perfume creation under 100 AED. Still, check the current price carefully: one customer found Roberto Cavalli Paradiso 50 ml cheaper on the website after buying in-store. Another review says the branch had no testers, so sampling elsewhere may be wise before a blind buy.
Service appears warm and patient in many reviews, but not every visit was smooth; complaints include a rude interaction, parking difficulty and an unresolved refund dispute. The branch is reported to be about four minutes from the metro.