Custom rings
Customers ordered wedding rings made beautifully to their requested design.
Sarrita Jewellery LLC
Deira
Sarrita Jewellery LLC is a Deira jewellery store that sells gold pieces, including chains, pendants and bracelets, alongside costume jewellery and custom wedding rings. The business is by appointment only, with reviews highlighting patient guidance, elegant designs and time to compare options without pressure.
Reputation Score
4.9
★★★★★
886 ratings
Source: Google Maps
The Good Stuff
Zero making charge
Some customers specifically reported buying gold with zero making charges.
Patient guidance
Staff are repeatedly described as explaining designs and prices clearly without rushing customers.
Wide variety
The collection includes lighter and heavier pieces, with designs some customers found less ordinary than typical gold-shop patterns.
Elegant designs
Reviews mention elegant, well-crafted gold chains, pendants and other jewellery with good finishing.
Clear explanations
Customers say the team takes time to explain choices and answer questions throughout the purchase.
Tips for a Better Visit
Check invoices. If fixing a gold rate in advance, confirm how it will appear on the final invoice before paying the balance.
Ask charges. Ask whether a zero-making-charge option is available; one customer reported purchasing gold that way.
Allow time. Allow time to compare designs: reviewers say staff let customers take a long time choosing and explained options carefully.
Find entrance. Look carefully for the downstairs entrance, as one visitor suggested adding a clearer sign there.
Plan the visit
Practical details
Water Front Properties - 301, 3rd FLOOR, Maitha Plaza - 2nd St
Deira, Dubai
| Mon | 10:00 AM – 9:15 PM |
| Tue | 10:00 AM – 9:15 PM |
| Wed | 10:00 AM – 9:15 PM |
| Thu | 10:00 AM – 9:15 PM |
| Fri | 10:00 AM – 9:15 PM |
| Sat | 10:00 AM – 9:15 PM |
| Sun | 10:00 AM – 9:15 PM |
Popular Mentions
Gold bracelet
A customer reported being satisfied with the quality and pricing of a gold bracelet purchased in Dubai.
Gold necklace
Reviews describe a smooth purchase of a beautiful gold necklace, with the team explaining the choice clearly.
Costume jewellery
A returning customer specifically praised the quality of the shop’s costume jewellery.
Investment plans
One visitor came to discuss investment plans and said the details were explained clearly.
Common Concerns
Rate dispute
One customer reported a dispute over a pre-fixed 22-karat gold rate, the final invoice and the response received when asking for clarification.
DXB
LOCAL
LOCAL
The Bottom Line
Sarrita Jewellery LLC is a by-appointment gold and jewellery shop in Deira. Reviews point to a useful mix of buying and design services: customers have purchased gold bracelets, necklaces, chains and pendants, while others ordered customised wedding rings made to their requests. Costume jewellery is also mentioned.
The strongest theme is the amount of help customers receive while choosing. Reviewers describe staff explaining designs and prices clearly, showing multiple options, answering questions patiently and avoiding pressure. One customer looking for a chain and pendant said they found exactly what they wanted, while another praised the range from light to heavy pieces and designs that felt less routine than those in many gold shops.
Several reviews also mention reasonable or affordable pricing, and two customers specifically referred to zero-making-charge gold. There are two practical cautions. The shop is by appointment only, so arrange a visit before going.
Finding it may take some attention: a reviewer asked for a clearer sign at the downstairs entrance. Also, if you fix a gold rate in advance, check how the agreed rate will appear on the invoice. 50 AED for 22-karat gold and the final billing process.