Trail gear
A focused selection of trail-running equipment includes boutique, fashion-forward gear alongside practical kit.
Selectshop FRAME
Dubai Design District
Selectshop FRAME is a lifestyle concept store in Dubai Design District combining curated sportswear, sneakers and streetwear with an in-store café. Reviews make the coffee a major draw, especially the flat white, V60 and matcha, while runners can browse trail gear and off-road shoes.
Reputation Score
4.4
★★★★☆
253 ratings
Source: Google Maps
The Good Stuff
Specialty coffee
Customers praise carefully prepared coffee using roasters such as NOMAD, MAME, La Cabra and Tim Wendelboe.
Coffee skill
Reviews repeatedly note knowledgeable, well-trained baristas and consistently well-made drinks.
Streetwear selection
The store carries distinctive streetwear and trainers sourced beyond typical high-street brands.
Work setting
The café is described as calm and suitable for working, reading or relaxing, with indoor and outdoor seating.
Skate culture
The concept brings together skateboarding products, coffee, Japanese ramen and a jazz-pop soundtrack.
Outdoor seating
There is outdoor seating for coffee, alongside indoor seating after renovations.
Tips for a Better Visit
Try V60. For a lower-acidity coffee, ask for the Peruvian V60; one review specifically recommends it for that profile.
Try matcha. The strawberry matcha ice latte is a standout order if you like a sweeter matcha drink.
Choose oat milk. Oat milk is available for coffee, making it a useful option for non-dairy drinkers.
Check returns. Before buying discounted sneakers online, read the full terms carefully, especially the sale-item section.
Try hibiscus. The house-brewed iced hibiscus tea can be enjoyed without honey or syrup, according to one review.
Plan a pause. Allow time to sit with your coffee: reviews mention both indoor and outdoor seating and a quiet setting for reading or work.
Plan the visit
Practical details
Dubai Design District Building 7, Ground Floor, FRAME
Zaa'beel Second - Dubai Design District, Dubai
| Mon | 8:00 AM – 10:30 PM |
| Tue | 8:00 AM – 10:30 PM |
| Wed | 8:00 AM – 10:30 PM |
| Thu | 8:00 AM – 10:30 PM |
| Fri | 8:00 AM – 10:30 PM |
| Sat | 8:00 AM – 10:30 PM |
| Sun | 8:00 AM – 10:30 PM |
Popular Mentions
Strawberry matcha ice latte
A signature matcha drink combining strawberry sweetness with matcha, and one of the most enthusiastically described orders.
Iced hibiscus tea
A house-brewed iced tea that one reviewer enjoyed without adding honey or syrup.
Flat white
A regular favourite, with reviews mentioning both the standard drink and an oat-milk version.
V60
The V60 is a recurring choice, including a Peruvian coffee recommended for lower acidity.
Cortado
One long-time coffee review calls the cortado particularly well executed.
Nutella stuffed sea salt cookies
A filled cookie repeatedly mentioned as a memorable accompaniment to coffee.
Common Concerns
Product damage
One customer’s HOKA off-road shoes were damaged after a month of ordinary use, with no helpful customer-service response reported.
Return terms
An online buyer reported that discounted sneakers were excluded from returns under terms they found difficult to locate.
High prices
Some reviews describe the store and café as overpriced, including a complaint about protein balls costing 25 AED.
Watery matcha
Matcha is usually praised, but one customer found a serving watery and felt the extra-matcha charge was poor value.
Uneven service
One review says staff seemed distant and expected customers to approach first, despite many other reviews praising the team.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
25 aed
protein balls
“Their protein balls retails for 12 aed yet they sell it for 25 aed :// not cool”Google review · April 2021
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The Bottom Line
Selectshop FRAME works as both a sportswear and lifestyle shop and a café in Dubai Design District. You can browse trail-running gear, distinctive streetwear and sneakers, then settle in for specialty coffee. The drinks most clearly supported by reviews are the flat white, V60 and matcha, with several customers also returning for the strawberry matcha ice latte.
The café side has a strong following for beans from roasters including La Cabra, NOMAD and MAME. There is more than coffee on the menu: reviews mention iced hibiscus tea, smoothies, matcha ice cream, curry pan, pizza and a Korean egg omelette sandwich. Indoor and outdoor seating, a calm atmosphere and a review mentioning free Wi-Fi make it workable for a relaxed stop or some laptop time.
The shopping experience is not completely consistent. Many customers describe the team as warm and helpful, but one found the staff distant. Pricing also draws criticism, and one HOKA buyer reported damage after a month of everyday wear.
If you are ordering online, inspect the full return terms before buying discounted items; a reviewer said the sale-item exclusion was buried in the fine print. For coffee, oat milk is available, and the Peruvian V60 was recommended for lower-acidity preferences.