Sila Insights

Sila: Understanding consumers through our AI. Sila’s not social listening. It’s social understanding. 20+ dialects. Accurate sentiment. On-point emotion. Nothing lost in translation. That’s our AI. Sila helps tell you what your target audience is thinking, saying and doing with unmatched accuracy. Built by marketers for marketers in MENA, Sila works in Arabic and English as well as other languages, and helps you make sense of a highly fragmented consumer. Using Arabic-native AI natural language processing, Sila (‘connection’ in Arabic) provides the most accurate insights into Arabic speaking consumers in the world. From an almost unlimited data pool, we analyse dialects and sentiment in Arabic, natively (it's in English too!).