Dietary options
A strong choice for gluten, dairy, lactose and soy intolerances, with customers saying the desserts still taste like conventional bakes.
So Free Organic Bakery
Jumeirah Lake Towers
So Free Organic Bakery in Jumeirah Lake Towers is a cloud-kitchen bakery focused on organic, gluten- and dairy-free cakes and treats. Customers especially return for its moist brownies and chocolate birthday cakes, with delivery or pickup rather than a traditional shop visit.
Reputation Score
4.6
★★★★★
186 ratings
Source: Google Maps
The Good Stuff
Brownies
Brownies are a standout: reviewers describe them as rich, moist and not too sweet, with a soft-yet-crispy texture.
Birthday cakes
Chocolate, almond, coconut and gluten-free birthday cakes are repeatedly praised for tasting indulgent while using healthier ingredients.
Custom cakes
The bakery can customise cakes for occasions, and one customer said it accommodated a very short-notice cake order.
Helpful service
Several customers mention responsive ordering support, careful packaging and staff who fix problems quickly when something goes wrong.
Product range
Beyond cakes and brownies, customers mention cookies, muffins, crackers, breads and manakeesh, giving regular shoppers plenty to explore.
Tips for a Better Visit
Check vegan status. Ask before ordering if you need vegan food: one review says most items contain egg and dairy, while vegan items are available only by order.
Freeze Lazy Cake. Confirm storage instructions before buying Lazy Cake; a customer received it without clear online freezer guidance and it melted at a brunch.
Allow buffer. For Abu Dhabi deliveries or timed celebrations, build in extra time: one Valentine’s order arrived almost two hours after its stated window.
Plan pickup. Treat pickup as a cloud-kitchen collection rather than a bakery visit, and allow time to find the tucked-away kitchen.
Check quantities. Review the delivery-platform quantities before choosing items; some products were only sold by the dozen.
Confirm messages. For celebration cakes, confirm any written message and details in advance, as one customer received a cake without the requested message.
Plan the visit
Practical details
Lake View, Icon Towers 1 - Cluster M
Al Thanyah Fifth - Jumeirah Lakes Towers, Dubai
| Mon | 7:00 AM – 9:00 PM |
| Tue | 7:00 AM – 9:00 PM |
| Wed | 7:00 AM – 9:00 PM |
| Thu | 7:00 AM – 9:00 PM |
| Fri | 7:00 AM – 9:00 PM |
| Sat | 7:00 AM – 9:00 PM |
| Sun | 7:00 AM – 7:00 PM |
Popular Mentions
Chocolate chip cookies
Chocolate chip cookies receive unusually strong praise, with one reviewer calling them their favourite cookie while noting the chocolate may be sweet for some.
Arabic gluten free bread
The Arabic gluten free bread is specifically appreciated by a celiac customer who found it delicious and returned regularly for other products.
Lazy cake
Lazy Cake is praised for its taste, but it must be treated like an ice-cream cake and kept frozen.
Vegan cheese mankoushe
The vegan cheese mankoushe earned a top score in a review that also praised the bakery’s cookies.
Common Concerns
Inconsistent cakes
Recent reviews report cakes arriving smaller, less fresh or denser than before, including an orange cake that became overly eggy.
Nutrition queries
A long-term customer said discrepancies on nutrition labels were not properly explained, which may matter to medically restricted diners.
Cloud kitchen
There is no conventional storefront; one pickup customer found the kitchen difficult to locate and the surrounding area unpleasant.
Delivery delays
A Valentine’s cake scheduled for Abu Dhabi arrived shortly before 10pm instead of the 5–8pm window.
Freezing disclosure
A customer said the Lazy Cake’s freezer requirement was not made clear in the online advertisement and ruined a brunch order.
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The Bottom Line
So Free Organic Bakery is a Jumeirah Lake Towers cloud kitchen for customers looking for organic, gluten-free and dairy-free treats without giving up familiar dessert flavours. The most consistently praised choices are the brownies, chocolate cake, chocolate chip cookies and birthday cakes. Customers describe the brownies as moist and not too sweet, while the chocolate cake has worked particularly well for gluten- and dairy-free celebrations.
This is mainly an ordering business: delivery is available, and JLT residents can pick up from the kitchen. Packaging is often described as attractive and secure, and several reviewers praise the team’s responsiveness. Customisation is available for occasions, although confirm cake messages and design details carefully before collection or delivery.
There are a few important checks for first-timers. If you need vegan food, ask specifically: one review says most menu items contain egg and dairy and vegan versions are available only by order. Lazy Cake reportedly needs freezer storage, so confirm that before planning it for an event.
Recent complaints also mention inconsistent cake freshness, smaller portions at unchanged prices and a missed Abu Dhabi delivery window. Pickup is functional rather than café-like, with one reviewer finding the kitchen difficult to locate. For dietary or nutrition-sensitive orders, verify the current label information directly.