Hair Listening
Reviewers say consultations feel attentive, with stylists following requested cuts and helping turn colour corrections into wearable results.
SOTA salon
Jumeirah Village Circle
SOTA is a hair and beauty salon in Jumeirah Village Circle, known in reviews for tailored hair colour, extensions and long-lasting blow-dries. You can also book beauty treatments such as lash extensions or a Japanese Head Spa in its calm, polished setting.
Reputation Score
4.8
★★★★★
287 ratings
Source: Google Maps
The Good Stuff
Extension Blending
Tape and weave clients report natural-looking blends, including extensions toned to match brunette hair and seamless tape refits.
Curly Blow-Dry
One reviewer with very curly hair said the bouncy blow-dry held unusually well, a useful sign for anyone who struggles with longevity.
Colour Results
Reviews include a successful bleach-free high-lift brown colour described as rich, natural-looking and low-maintenance.
Relaxing Setting
The salon is repeatedly described as cosy and welcoming, while the Japanese Head Spa includes a soothing scalp massage.
Lash Detail
A lash-extension review highlights flawless results, careful work and a comfortable, friendly appointment.
Nail Prep
A nail review specifically praises the neatness of the preparation process and careful colour selection.
Tips for a Better Visit
Confirm Pricing. Ask for the full treatment price before agreeing or having your hair washed; one Qiqi customer was told late in the process.
Allow Buffer. Leave extra time after your appointment if the result matters, since one late start left no time for a correction.
Check Extensions. For extensions, confirm the shade against your natural hair before installation rather than relying on a later toner.
Clarify Application. For a straightening treatment, ask in advance who will apply the product and whether one person will handle the full application.
Discuss Hold. If your hair is very curly, ask how the blow-dry will be made to last; one reviewer specifically valued its unusually strong hold.
Plan the visit
Practical details
district 12, Regina tower - SOTA salon, Jumeirah Village Circle
Al Barsha South Fourth - Jumeirah Village Circle, Dubai
| Mon | 9:00 AM – 9:00 PM |
| Tue | 9:00 AM – 9:00 PM |
| Wed | 9:00 AM – 9:00 PM |
| Thu | 9:00 AM – 9:00 PM |
| Fri | 9:00 AM – 9:00 PM |
| Sat | 8:30 AM – 6:30 PM |
| Sun | 10:00 AM – 6:00 PM |
Popular Mentions
PH Formula Facial
Customers mention this facial for fresh, hydrated or glowing skin, with one review noting that the treatment was tailored to a specific skin type.
BIAB
A first-time BIAB manicure was described as neat, although the reviewer found the finish too thick and the French work uneven for the price.
Common Concerns
Late Start
One customer waited 45 minutes, then felt rushed through a 15-minute hair service that missed the requested result.
Price Disclosure
A Qiqi customer was told the treatment price only after agreeing and having their hair washed, reporting it was a thousand AED more than usual.
Shade Mismatch
One extensions customer paid almost AED 7,000 but said lighter extensions remained visibly different from jet-black natural hair.
Colour Damage
Several reviews describe colour corrections that became orange, yellow or excessively blonde, with one customer reporting damage from over-bleaching.
BIAB Finish
A BIAB manicure was described as neat but too thick, with an uneven French finish and asymmetrical filing for the price.
DXB
LOCAL
LOCAL
The Bottom Line
SOTA is a hair and beauty salon in Jumeirah Village Circle where customers book haircuts, colour, extensions and blow-dries alongside treatments such as lash extensions, facials and the Japanese Head Spa. The strongest pattern is attentive hair work: reviews describe consultations that follow the requested look, natural extension blending and a bouncy blow-dry that held well even on very curly hair. The setting is a significant part of the visit.
Customers mention a cosy, clean and calm atmosphere, scalp massages, coffee or iced drinks, and staff who help them feel comfortable. Beauty reviews are also specific: lash work is called flawless, while one manicure review praises the nail preparation and colour guidance. There is a clear premium-service caveat.
One Qiqi customer learned the price only after agreeing to the treatment, while an extensions customer reported paying almost AED 7,000 for a shade that did not match. Other reviews describe rushed appointments, uneven BIAB finishing and serious colour-correction problems, including orange or yellow tones and bleaching damage. Confirm the price, shade and exact requested result before work begins, and leave time in your schedule if a correction might be needed.