Sports Partners International (SPI)

Founded in 2017, Sports Partners International (SPI) is chaired by renowned industry executive Seamus O’Brien, whose experience over 35 years features an unrivalled expertise in the world’s key emerging markets, and in-depth knowledge of managing the commercial and business affairs of world-class athletes, leading events, premier teams and major sports federations. Centred around our belief in the need for a new approach in the industry and built upon our extensive global network, SPI offers a compelling proposition.