Festive setting
The celebrity-filled decor, candy station and indoor/outdoor seating create a lively backdrop for birthdays and group dinners.
Dubai Festival City
Sugar Factory is an American restaurant in Dubai Festival City with a colourful, celebrity-themed setting, indoor and outdoor seating, and a candy-focused dessert menu. Reviews make it most appealing for celebratory meals, especially the chicken and waffles and oversized desserts such as Chocolate Decadence French Toast.
Source: Google Maps
The celebrity-filled decor, candy station and indoor/outdoor seating create a lively backdrop for birthdays and group dinners.
Chicken and waffles are repeatedly singled out as a filling, reliable choice; one reviewer ordered them twice in one week.
Several reviews describe generous servings, including American-sized portions and a filling chicken-and-waffles plate.
Desserts are a major draw, with Chocolate Decadence French Toast, milkshakes and other elaborate sweets receiving positive mentions.
Multiple reviewers chose the restaurant for birthdays, and the atmosphere is described as suitable for families and girls’ nights.
Some diners found the set promotions worthwhile, including a 49 AED meal with a salad, pasta and pizza.
Service is inconsistent overall, but several visits specifically mention courteous, welcoming and helpful staff.
These items at Sugar Factory got the most positive mentions in user reviews. Check them out!
“Fan of chicken avocado quinoa salad. Other things are fine. Nothing too great.”
Positive 2Negative 0
Review excerpts
“Fan of chicken avocado quinoa salad. Other things are fine. Nothing too great.”August 2023
“I ordered chicken avocado with quinoa salad was delicious , penne chicken with pink sauce was very good but the risotto was normal. Berry pliss and ocean blue was delicious.”September 2021
“Tried the cube steaks with cheese (awesome) and the angel's waffle (delicious).”
Positive 1Negative 0
Review excerpts
“Tried the cube steaks with cheese (awesome) and the angel's waffle (delicious).”November 2017
“I ordered chicken avocado with quinoa salad was delicious , penne chicken with pink sauce was very good but the risotto was normal. Berry pliss and ocean blue was delicious.”
Positive 1Negative 0
Review excerpts
“I ordered chicken avocado with quinoa salad was delicious , penne chicken with pink sauce was very good but the risotto was normal. Berry pliss and ocean blue was delicious.”September 2021
“Dinner @sugarfactoryuae in festival city mall 😋 •’Buffalo chicken burger’ •’Penne pink pasta’ •’Taco mexicana’ •’The signature sugar factory burger’ The food was so good, great quality and taste. Lots of variety to chose from 🤩 Thank you to Jan for the amazing service!”
Positive 1Negative 0
Review excerpts
“Dinner @sugarfactoryuae in festival city mall 😋 •’Buffalo chicken burger’ •’Penne pink pasta’ •’Taco mexicana’ •’The signature sugar factory burger’ The food was so good, great quality and taste. Lots of variety to chose from 🤩 Thank you to Jan for the amazing service!”March 2021
“We ordered the 49 aed special promo(Caesar salad, pasta Alfredo and pizza). The serving is big! Salad and Alfredo are good, pizza is just ok. The prawn is good as well. It's worth your money.”
Positive 1Negative 0
Review excerpts
“We ordered the 49 aed special promo(Caesar salad, pasta Alfredo and pizza). The serving is big! Salad and Alfredo are good, pizza is just ok. The prawn is good as well. It's worth your money.”October 2021
“the chicken and waffles are delicious and I've already had them 2 times in one week their that good and the quantity is good it's really filling”
Positive 1Negative 0
Review excerpts
“the chicken and waffles are delicious and I've already had them 2 times in one week their that good and the quantity is good it's really filling”July 2021
“We were very hungry and ordered steak burger, chicken risotto and red velvet cake 🍰 for dinner. The food was served in reasonable time and quantity was good.We liked the food very much.”
Positive 1Negative 0
Review excerpts
“We were very hungry and ordered steak burger, chicken risotto and red velvet cake 🍰 for dinner. The food was served in reasonable time and quantity was good.We liked the food very much.”May 2022
“We can't end our meal without having some dessert. I love the desserts here and my favorite is always the Chocolate Decadence French Toast.”
Positive 1Negative 0
Review excerpts
“We can't end our meal without having some dessert. I love the desserts here and my favorite is always the Chocolate Decadence French Toast.”April 2023
“The Cube Steak Gratin was an unusual but worthwhile dish, we liked the clean and fresh beef and the strong cheesy stuff.”
Positive 1Negative 0
Review excerpts
“The Cube Steak Gratin was an unusual but worthwhile dish, we liked the clean and fresh beef and the strong cheesy stuff.”June 2020
“Tried the cube steaks with cheese (awesome) and the angel's waffle (delicious).”
Positive 1Negative 0
Review excerpts
“Tried the cube steaks with cheese (awesome) and the angel's waffle (delicious).”November 2017
“everything in the appetizer sampler was too oily aside from the dynimte shrimp nothing tasted good.”
Positive 1Negative 0
Review excerpts
“everything in the appetizer sampler was too oily aside from the dynimte shrimp nothing tasted good.”January 2023
“The filly burger is very nice option to choose. Large portion with lots of side fried.”
Positive 1Negative 0
Review excerpts
“The filly burger is very nice option to choose. Large portion with lots of side fried.”April 2019
“Food is so fantastic. Courteous and friendly staff. We had Hot beef sundae and it was a good choice.”
Positive 1Negative 0
Review excerpts
“Food is so fantastic. Courteous and friendly staff. We had Hot beef sundae and it was a good choice.”August 2020
“Tried 2 dishes, mushroom risotto was not bad. Portion was too small though. More like an appetizer for me.”
Positive 1Negative 0
Review excerpts
“Tried 2 dishes, mushroom risotto was not bad. Portion was too small though. More like an appetizer for me.”December 2021
“I ordered chicken avocado with quinoa salad was delicious , penne chicken with pink sauce was very good but the risotto was normal. Berry pliss and ocean blue was delicious.”
Positive 1Negative 0
Review excerpts
“I ordered chicken avocado with quinoa salad was delicious , penne chicken with pink sauce was very good but the risotto was normal. Berry pliss and ocean blue was delicious.”September 2021
“We ordered the 49 aed special promo(Caesar salad, pasta Alfredo and pizza). The serving is big! Salad and Alfredo are good, pizza is just ok. The prawn is good as well. It's worth your money.”
Positive 1Negative 0
Review excerpts
“We ordered the 49 aed special promo(Caesar salad, pasta Alfredo and pizza). The serving is big! Salad and Alfredo are good, pizza is just ok. The prawn is good as well. It's worth your money.”October 2021
“red eye steak and rainbow burgers were too good...nice mojito varieties...”
Positive 1Negative 0
Review excerpts
“red eye steak and rainbow burgers were too good...nice mojito varieties...”October 2020
“We were very hungry and ordered steak burger, chicken risotto and red velvet cake 🍰 for dinner. The food was served in reasonable time and quantity was good.We liked the food very much.”
Positive 1Negative 0
Review excerpts
“We were very hungry and ordered steak burger, chicken risotto and red velvet cake 🍰 for dinner. The food was served in reasonable time and quantity was good.We liked the food very much.”May 2022
“I liked the atmosphere and the decorations 👍 I had red velvet with white chocolate and a coffee the order took longer than expected 1/2 hour however it was delicious 👌😋”
Positive 1Negative 0
Review excerpts
“I liked the atmosphere and the decorations 👍 I had red velvet with white chocolate and a coffee the order took longer than expected 1/2 hour however it was delicious 👌😋”August 2017
“The dishes are amazing. I tried the seafood spaghetti and the ribs spaghetti and they are both super yummy. You have also to try the mixed berries mojito. Its really delicious. I strongly recommend sugar factory restaurant for the whole family members.”
Positive 1Negative 0
Review excerpts
“The dishes are amazing. I tried the seafood spaghetti and the ribs spaghetti and they are both super yummy. You have also to try the mixed berries mojito. Its really delicious. I strongly recommend sugar factory restaurant for the whole family members.”December 2020
“Seafood soup tasted good.”
Positive 1Negative 0
Review excerpts
“Seafood soup tasted good.”October 2023
“The dishes are amazing. I tried the seafood spaghetti and the ribs spaghetti and they are both super yummy. You have also to try the mixed berries mojito. Its really delicious. I strongly recommend sugar factory restaurant for the whole family members.”
Positive 1Negative 0
Review excerpts
“The dishes are amazing. I tried the seafood spaghetti and the ribs spaghetti and they are both super yummy. You have also to try the mixed berries mojito. Its really delicious. I strongly recommend sugar factory restaurant for the whole family members.”December 2020
“The spaghetti bolognese was superb and is worth a try.”
Positive 1Negative 0
Review excerpts
“The spaghetti bolognese was superb and is worth a try.”May 2022
“The Sriracha Chicken Waffles here is the best version I've ever had, and it goes incredibly well with the Passion fruit Mojito.”
Positive 1Negative 0
Review excerpts
“The Sriracha Chicken Waffles here is the best version I've ever had, and it goes incredibly well with the Passion fruit Mojito.”October 2019
“We were very hungry and ordered steak burger, chicken risotto and red velvet cake 🍰 for dinner. The food was served in reasonable time and quantity was good.We liked the food very much.”
Positive 1Negative 0
Review excerpts
“We were very hungry and ordered steak burger, chicken risotto and red velvet cake 🍰 for dinner. The food was served in reasonable time and quantity was good.We liked the food very much.”May 2022
“Steak sandwich was OK.”
Positive 1Negative 0
Review excerpts
“Steak sandwich was OK.”November 2023
“Dinner @sugarfactoryuae in festival city mall 😋 •’Buffalo chicken burger’ •’Penne pink pasta’ •’Taco mexicana’ •’The signature sugar factory burger’ The food was so good, great quality and taste. Lots of variety to chose from 🤩 Thank you to Jan for the amazing service!”
Positive 1Negative 0
Review excerpts
“Dinner @sugarfactoryuae in festival city mall 😋 •’Buffalo chicken burger’ •’Penne pink pasta’ •’Taco mexicana’ •’The signature sugar factory burger’ The food was so good, great quality and taste. Lots of variety to chose from 🤩 Thank you to Jan for the amazing service!”March 2021
“The dishes are amazing. I tried the seafood spaghetti and the ribs spaghetti and they are both super yummy. You have also to try the mixed berries mojito. Its really delicious. I strongly recommend sugar factory restaurant for the whole family members.”
Positive 1Negative 0
Review excerpts
“The dishes are amazing. I tried the seafood spaghetti and the ribs spaghetti and they are both super yummy. You have also to try the mixed berries mojito. Its really delicious. I strongly recommend sugar factory restaurant for the whole family members.”December 2020
“The Sriracha Chicken Waffles here is the best version I've ever had, and it goes incredibly well with the Passion fruit Mojito.”
Positive 1Negative 0
Review excerpts
“The Sriracha Chicken Waffles here is the best version I've ever had, and it goes incredibly well with the Passion fruit Mojito.”October 2019
“the beef pasta was alright I'm not a fan of beef so maybe it's not for me but out of the 4 ppl I went with no one really liked it so maybe it's us or maybe it's the pasta best to save that coin and get chicken and waffles.”
Positive 0Negative 1
Critical review excerpts
“the beef pasta was alright I'm not a fan of beef so maybe it's not for me but out of the 4 ppl I went with no one really liked it so maybe it's us or maybe it's the pasta best to save that coin and get chicken and waffles.”July 2021
“ceaser salad was normal and chicken was flavorless.. tasted like boiled chicken lettuce was soggy … nachos was with less cheese although I requested extra cheese.”
Positive 0Negative 1
Critical review excerpts
“ceaser salad was normal and chicken was flavorless.. tasted like boiled chicken lettuce was soggy … nachos was with less cheese although I requested extra cheese.”June 2023
“The bread of the chicken mushroom pastry was hard which is not fresh I guess.”
Positive 0Negative 1
Critical review excerpts
“The bread of the chicken mushroom pastry was hard which is not fresh I guess.”October 2023
“Chile con carne sauce is what they call it but it was flavorless baked beans over fatty beef “brisket”.”
Positive 0Negative 1
Critical review excerpts
“Chile con carne sauce is what they call it but it was flavorless baked beans over fatty beef “brisket”.”January 2022
“We ordered the Thai curry, and Chinese chicken and mushrooms in 5 spice. Food was bland and watery. We couldn't complete it. We hate to make a fuss or waste food, but the Thai curry was very unpleasant and having to bite into a huge piece of root ginger was the final let down. We sent it back and called for the manger - Quentin. He was polite, apologetic and listened to our concerns in a timely manner.”
Positive 0Negative 1
Critical review excerpts
“We ordered the Thai curry, and Chinese chicken and mushrooms in 5 spice. Food was bland and watery. We couldn't complete it. We hate to make a fuss or waste food, but the Thai curry was very unpleasant and having to bite into a huge piece of root ginger was the final let down. We sent it back and called for the manger - Quentin. He was polite, apologetic and listened to our concerns in a timely manner.”January 2021
“This place used to have awesome food. I am not sure what happened to them. Every time we came to Dubai we used to come to this place at least once. This time, they gave us cold food. The burger tasted like cheap meat with no flavor. The firecracker shrimp looked like it was microwave food. I wouldn’t recommend this place anymore.”
Positive 0Negative 1
Critical review excerpts
“This place used to have awesome food. I am not sure what happened to them. Every time we came to Dubai we used to come to this place at least once. This time, they gave us cold food. The burger tasted like cheap meat with no flavor. The firecracker shrimp looked like it was microwave food. I wouldn’t recommend this place anymore.”December 2020
“It was a pleasant meal with the family, and although the Lemon Butter Shrimps were a huge let-down, the complimentary dessert made us mostly forget it and concluded our lunch with a sweet ending!”
Positive 0Negative 1
Critical review excerpts
“It was a pleasant meal with the family, and although the Lemon Butter Shrimps were a huge let-down, the complimentary dessert made us mostly forget it and concluded our lunch with a sweet ending!”June 2020
“We were very disappointed with the Lemon Garlic Prawn sadly, as the dish was very underwhelming and the prawns were either not fresh or over-done because they weren't the plump, juicy and tender ones I have come to expect from semi- fine-dining restaurants (Applebees is/was a king as far as prawns are concerned).”
Positive 0Negative 1
Critical review excerpts
“We were very disappointed with the Lemon Garlic Prawn sadly, as the dish was very underwhelming and the prawns were either not fresh or over-done because they weren't the plump, juicy and tender ones I have come to expect from semi- fine-dining restaurants (Applebees is/was a king as far as prawns are concerned).”June 2020
“Lobster meal; it was filled with macaroni & cheese with very little lobster meat.. it it just like eating macaroni cheese in a lobster shell.”
Positive 0Negative 1
Critical review excerpts
“Lobster meal; it was filled with macaroni & cheese with very little lobster meat.. it it just like eating macaroni cheese in a lobster shell.”October 2023
“We orderd meat factory pizza that has no pizza taste but only barbq sauce sweet taste that we dont like.”
Positive 0Negative 1
Critical review excerpts
“We orderd meat factory pizza that has no pizza taste but only barbq sauce sweet taste that we dont like.”November 2023
“I’ve never tasted a waffle that had zero flavor. I didn’t think it was possible.”
Positive 0Negative 1
Critical review excerpts
“I’ve never tasted a waffle that had zero flavor. I didn’t think it was possible.”January 2022
“French fries was really bad.. seemed to be reheated..”
Positive 0Negative 2
Critical review excerpts
“French fries was really bad.. seemed to be reheated..”June 2023
“It came with a side of plain fries which again were too oily for my liking.”September 2022
“As I waited for my order, they served me what I guess were Nachos, they were too oily and the sauce tasted very weird.”
Positive 0Negative 2
Critical review excerpts
“As I waited for my order, they served me what I guess were Nachos, they were too oily and the sauce tasted very weird.”September 2022
“tasted like boiled chicken lettuce was soggy … nachos was with less cheese although I requested extra cheese..”June 2023
“in fairness to the serving staff they did inform me before ordering that the orange juice is from a box.”
Positive 0Negative 1
Critical review excerpts
“in fairness to the serving staff they did inform me before ordering that the orange juice is from a box.”June 2020
Reserve ahead. Book before visiting, especially for busy evenings or celebrations; one reviewer specifically recommended reservations.
Ask outside. Request an outdoor table if you want the Festival Bay or fountain view mentioned by several diners.
Use Entertainer. Check whether your Entertainer offer applies before ordering; reviewers say it made the menu more affordable.
Choose carefully. For a safer first order, consider chicken and waffles rather than relying on the mixed burger and curry feedback.
Allow time. Leave extra time for service, as diners have reported delayed orders and long waits for dessert.
Check portions. Ask about the dish composition before ordering seafood: one lobster meal contained mostly macaroni and cheese with little lobster.
Plan the visit
Food quality varies sharply by dish: reviews describe bland pasta, flavourless burgers and disappointing curry alongside better meals.
Some diners waited a long time for orders or dessert, including 20 minutes for one cheesecake.
Several reviewers felt prices did not match the food quality, particularly when dishes were underwhelming.
The signature burger was described as difficult to eat because it kept falling apart, while other reviews found burgers tasteless.
Specific complaints include hard pastry bread, reheated fries, cold food and overcooked chicken.
The Bottom Line
Sugar Factory in Dubai Festival City is built around a colourful American-brasserie experience rather than a quiet meal. The celebrity-covered interiors, candy station and indoor/outdoor seating suit birthdays, family gatherings and group dinners, with some outdoor tables offering Festival Bay, fountain or creek views. The setting is a clear reason to come, particularly in the evening.
The menu is broad, but the reviews are much more enthusiastic about certain dishes than others. Chicken and waffles are the standout recommendation, described as delicious, filling and worth ordering again. Chocolate Decadence French Toast and the restaurant’s elaborate desserts are also strong draws, while some diners enjoyed the chicken avocado quinoa salad, spaghetti bolognese and pizzas.
The oversized drinks and milkshakes are part of the appeal too. Food consistency is the main caution. Other guests found burgers, pasta and Thai curry bland, while complaints included oily nachos, reheated fries, hard pastry bread and a lobster dish with very little lobster meat.
Service ranges from attentive to slow, with one cheesecake taking 20 minutes. Prices can feel high without an offer, so check Entertainer or current promotions; a 49 AED set menu and a 289 AED iftar-for-four deal were reported. Reserve ahead and ask for an outside table if the view matters.