Custom designs
Custom cakes regularly match supplied briefs, reference photos and exact specifications, including themed children’s cakes.
SugarMoo Desserts LLC
Al Quoz
SugarMoo Desserts is a dessert shop in Al Quoz known for made-to-brief celebration cakes and delivery orders. Reviews highlight its custom designs, including children’s and wedding cakes, alongside popular treats such as red velvet cupcakes and small cake bundles.
Reputation Score
4.6
★★★★★
729 ratings
Source: Google Maps
The Good Stuff
Cake quality
Reviews describe cakes as moist, rich and well balanced; one chocolate cake was praised for its light texture and deep flavour.
Vegan options
A vegan chocolate unicorn cake was enjoyed by non-vegans, and one customer arranged a gluten-free, nut-free cake with coconut milk.
Reliable delivery
Customers report on-time delivery, including a custom birthday cake delivered to the exact location without follow-up calls.
Small bundles
The lil' Cakes bundles are a practical choice for sharing with family, with one repeat customer calling them an excellent deal.
Cupcake presentation
Red velvet cupcakes are individually packaged, moist and rich, making the box of six suitable for regular delivery orders.
Tips for a Better Visit
Order ahead. For a custom cake, aim for several days’ notice; one baby-shower order placed five days ahead went smoothly.
Ask about allergens. For dietary orders, confirm every component: one gluten-free vegan cake used coconut instead of soy, but the fondant contained wheat starch.
Use WhatsApp. WhatsApp is a proven ordering route for pickup orders, with customers arranging their order there before collecting it in Al Quoz.
Call for emergencies. If a celebration is close and a planned order fails, call promptly; one customer received a face-photo cake in about 20 minutes.
Check sweetness. If you prefer a less-sweet finish, say so during the consultation; sweetness was the only specific criticism in the recent cake reviews.
Plan the visit
Practical details
46CG+RQR - DIB Warehouse 4 318 road - Al Asayel St
Al Qouz Ind.fourth - Al Quoz, Dubai
| Mon | 9:00 AM – 10:00 PM |
| Tue | 9:00 AM – 10:00 PM |
| Wed | 9:00 AM – 10:00 PM |
| Thu | 9:00 AM – 10:00 PM |
| Fri | 9:00 AM – 10:00 PM |
| Sat | 9:00 AM – 10:00 PM |
| Sun | 9:00 AM – 10:00 PM |
Popular Mentions
Naked Strawberry Shortcake
A long-time customer names this as their regular go-to cake before ordering a custom baby-shower design.
Carrot cake
Carrot cake is repeatedly praised, including versions described as moist, light and not overly sweet.
Raspberry lemon cake
This cake was described as fresh, tangy and perfectly sweet, making it a brighter alternative to richer chocolate flavours.
Vegan chocolate two-tier unicorn-themed cake
This themed vegan cake was a hit with children and convincing enough that non-vegans could not tell it was vegan.
Common Concerns
Sweetness
One customer found a cake too sugary and wanted more depth of flavour, so less-sweet preferences may be worth mentioning when ordering.
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The Bottom Line
SugarMoo Desserts is a custom-cake and dessert shop in Al Quoz. It is especially useful for celebration orders: customers have commissioned unicorn, Mr Men, wedding, engagement and corporate-logo cakes, often from a reference image or detailed brief. The reviews suggest the design work is matched by strong flavour, rather than treating decoration as the whole point.
Red velvet appears in several forms, including a notably moist, rich red velvet cupcake and a red velvet cake with chocolate mousse cream cheese. Carrot cake is another recurring favourite, while the Naked Strawberry Shortcake and raspberry lemon cake offer different directions. Small “lil' Cakes” bundles are handy for sharing, and customers also order cupcakes, brownies and cookies for offices and parties.
Dietary ordering is possible, including vegan and gluten-free cakes, but confirm every ingredient. One customer substituted coconut milk for soy and noted that the fondant still contained wheat starch. Vegan cakes have also impressed non-vegans, including a two-tier unicorn design.
Delivery is often described as punctual, and the team has handled short timelines, although advance notice is wiser for detailed designs. One recent reviewer found a cake too sugary, so mention your sweetness preference when discussing the order.