Sushi Burrito
The salmon sushi burrito combines tangy rice, fresh salmon, cucumber, carrots and black sesame in a seaweed wrap.
Sushi Counter (Dubai Media City)
Al Sufouh
Sushi Counter is a fast-food sushi restaurant in Al Sufouh, serving sushi, sashimi and Japanese speciality rolls alongside soups and salads. Reviews make the sushi burrito and poke bowls useful starting points, whether you are eating in or ordering delivery.
Reputation Score
4.1
★★★★☆
325 ratings
Source: Google Maps
The Good Stuff
Poke Bowls
A reviewer who had tried many Dubai poke bowls called Sushi Counter underrated, with the food and service both standing out.
Roll Selection
The Japanese crab roll, California roll and West coast crunch roll were all described as perfect in one delivery order.
Affordable Sets
The 12-piece Set Box was praised for its affordable price, neat packaging and quick preparation through noon.
Neat Packaging
Several delivery reviews mention tidy packaging; one described a sturdy, easy-to-hold pink sleeve for the sushi burrito.
Friendly Service
Dine-in reviewers describe the staff as welcoming and friendly, with helpful explanations of the recipes.
What to Eat at Sushi Counter (Dubai Media City) How we choose these items We use AI to find praise and criticism of specific foods and drinks in a selection of Google reviews. For Sushi Counter (Dubai Media City), this list is based on 50 reviews, not every review of the restaurant. The score is positive reviews minus negative reviews. For example, two positive reviews and one negative review give +1. Each review counts once per item; neutral comments do not change the score. A zero score is not a positive recommendation. “Only neutral feedback” means there are no positive or negative votes. “Mixed feedback” means equal numbers of positive and negative votes. The quotes are examples of what people said, not every comment we counted. We use different reviews where we can. We normally show up to 10 foods and 5 drinks with non-negative scores. Items with the same score stay together. If a tied group would go past the limit, that group and the lower non-negative scores go into Honorable mentions. If an overflowing positive top tie would leave the list empty, we show up to 10 items from that tie and keep the rest in Honorable mentions. Foods and drinks with a negative score are under What to Avoid. Use this as a guide to what reviewers liked, not a guarantee that you will like it too.
Foods and drinks mentioned in reviews of Sushi Counter (Dubai Media City), ranked by positive reviews minus negative reviews. Zero-score items have no net positive feedback; their labels distinguish neutral-only from mixed feedback.
Food 10
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California roll Net +1
“Amazing sushi we ordered from talabat Japanese crab roll, California roll, West coast crunch roll everything was perfect”
Positive 1Negative 0
Review excerpts
“Amazing sushi we ordered from talabat Japanese crab roll, California roll, West coast crunch roll everything was perfect”March 2025
-
Chicken nachos Net +1
“We ordered from the Resturant as tourists in Dubai wanting some good Sushi. It was absolutely lovely, the delivery had ample condiments and the food was fresh and VERY flavourful. I had the chicken nachos and my hisband the Salmon platter.”
Positive 1Negative 0
Review excerpts
“We ordered from the Resturant as tourists in Dubai wanting some good Sushi. It was absolutely lovely, the delivery had ample condiments and the food was fresh and VERY flavourful. I had the chicken nachos and my hisband the Salmon platter.”August 2019
-
Edamame Net +1
“The only suggestion I would say is put more rock salt on the edamame.”
Positive 1Negative 0
Review excerpts
“The only suggestion I would say is put more rock salt on the edamame.”July 2021
-
Japanese crab roll Net +1
“Amazing sushi we ordered from talabat Japanese crab roll, California roll, West coast crunch roll everything was perfect”
Positive 1Negative 0
Review excerpts
“Amazing sushi we ordered from talabat Japanese crab roll, California roll, West coast crunch roll everything was perfect”March 2025
-
Miso soup Net +1
“Miso soup is perfect, and the sushi buritto is a wow sushi for me, first time I try and I'm a fan now, great dine in experience as the staff is very welcome and truly friendly, coming back for sure 100% legit sushi experience”
Positive 1Negative 0
Review excerpts
“Miso soup is perfect, and the sushi buritto is a wow sushi for me, first time I try and I'm a fan now, great dine in experience as the staff is very welcome and truly friendly, coming back for sure 100% legit sushi experience”September 2024
-
Poke bowl (make your own) Net +1
“Poke bowl (make your own) is a definite success. Highly recommended.”
Positive 1Negative 0
Review excerpts
“Poke bowl (make your own) is a definite success. Highly recommended.”December 2019
-
Salmon platter Net +1
“We ordered from the Resturant as tourists in Dubai wanting some good Sushi. It was absolutely lovely, the delivery had ample condiments and the food was fresh and VERY flavourful. I had the chicken nachos and my hisband the Salmon platter.”
Positive 1Negative 0
Review excerpts
“We ordered from the Resturant as tourists in Dubai wanting some good Sushi. It was absolutely lovely, the delivery had ample condiments and the food was fresh and VERY flavourful. I had the chicken nachos and my hisband the Salmon platter.”August 2019
-
Sanfransisco rolls Net +1
“My son and husband who are fan of sushi loved it .. sanfransisco rolls&tempura one were our favorite !!”
Positive 1Negative 0
Review excerpts
“My son and husband who are fan of sushi loved it .. sanfransisco rolls&tempura one were our favorite !!”September 2023
-
Set box Net +1
“This box called ‘ Set Box ‘ with 12 pcs. Firstly, wanna talk about the taste🤩 it’s sooooo good guys.”
Positive 1Negative 0
Review excerpts
“This box called ‘ Set Box ‘ with 12 pcs. Firstly, wanna talk about the taste🤩 it’s sooooo good guys.”August 2024
-
Sushi buritto Net +1
“Miso soup is perfect, and the sushi buritto is a wow sushi for me, first time I try and I'm a fan now, great dine in experience as the staff is very welcome and truly friendly, coming back for sure 100% legit sushi experience”
Positive 1Negative 0
Review excerpts
“Miso soup is perfect, and the sushi buritto is a wow sushi for me, first time I try and I'm a fan now, great dine in experience as the staff is very welcome and truly friendly, coming back for sure 100% legit sushi experience”September 2024
Honorable mentions (5)
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Sushi burrito Net +1
“Tried this sushi burrito and was genuinely impressed! It’s a bold twist on traditional sushi. The seaweed wrap held everything together nicely, while the sushi rice inside was slightly tangy and had the right texture.”
Positive 1Negative 0
Review excerpts
“Tried this sushi burrito and was genuinely impressed! It’s a bold twist on traditional sushi. The seaweed wrap held everything together nicely, while the sushi rice inside was slightly tangy and had the right texture.”June 2025
-
Teriyaki and salmon bowl Net +1
“The Teriyaki and Salmon bowl are delicious and portion wise 💯. The service is very good and they deliver on time. If you are craving for Sushi or any authentic Japanese go for Sushi counter. Delicious and worth it! ⭐️”
Positive 1Negative 0
Review excerpts
“The Teriyaki and Salmon bowl are delicious and portion wise 💯. The service is very good and they deliver on time. If you are craving for Sushi or any authentic Japanese go for Sushi counter. Delicious and worth it! ⭐️”May 2022
-
Tuna lover lunch platter Net +1
“Good fresh sushi , recommend the tuna lover lunch platter , super good option , the tuna was fresh perfect light lunch”
Positive 1Negative 0
Review excerpts
“Good fresh sushi , recommend the tuna lover lunch platter , super good option , the tuna was fresh perfect light lunch”May 2022
-
West coast crunch roll Net +1
“Amazing sushi we ordered from talabat Japanese crab roll, California roll, West coast crunch roll everything was perfect”
Positive 1Negative 0
Review excerpts
“Amazing sushi we ordered from talabat Japanese crab roll, California roll, West coast crunch roll everything was perfect”March 2025
-
Quinoa salmon salad Net 0
Only neutral feedback
“The quinoa salmon salad was ok”
Positive 0Negative 0Neutral 1
What to Avoid (7)
Food 7
-
California selection platter 48pcs Net −1
“I ordered two California Selection Platter 48pcs and I got 2 surprises: (1) Tuna is canned Tuna. Apart from being unpalatable, we have been misinformed. This was not mentioned in the menu. (2) Surimi mayo was terribly smelly and not eatable.”
Positive 0Negative 1
Critical review excerpts
“I ordered two California Selection Platter 48pcs and I got 2 surprises: (1) Tuna is canned Tuna. Apart from being unpalatable, we have been misinformed. This was not mentioned in the menu. (2) Surimi mayo was terribly smelly and not eatable.”March 2019
-
Crab sushi Net −1
“First of all i ordered Crab sushi , and i received Tuna , not only that , the tuna they serve is CANNED!!???”
Positive 0Negative 1
Critical review excerpts
“First of all i ordered Crab sushi , and i received Tuna , not only that , the tuna they serve is CANNED!!???”December 2019
-
Dynamite shrimp Net −1
“The sushi was great but the dynamite shrimp was really oily”
Positive 0Negative 1
Critical review excerpts
“The sushi was great but the dynamite shrimp was really oily”January 2024
-
Prawn sashimi Net −1
“Prawn Sashimi was dry, however still eadible.”
Positive 0Negative 1
Critical review excerpts
“Prawn Sashimi was dry, however still eadible.”April 2018
-
Salmon nigiri Net −1
“I usually like this place but I bought takeaway salmon nigiri for my son at the Dubai media city shop yesterday at 12-30. He ate one piece and said it tasted bad. Today he is home sick with food poisoning.”
Positive 0Negative 1
Critical review excerpts
“I usually like this place but I bought takeaway salmon nigiri for my son at the Dubai media city shop yesterday at 12-30. He ate one piece and said it tasted bad. Today he is home sick with food poisoning.”February 2016
-
Sushi platter meal Net −1
“ordered the sushi platter meal Sushi was good”
Positive 0Negative 1
Critical review excerpts
“ordered the sushi platter meal Sushi was good”April 2018
-
Tuna tartare Net −1
“Tuna tartare is a hit and miss. Not recommended.”
Positive 0Negative 1
Critical review excerpts
“Tuna tartare is a hit and miss. Not recommended.”December 2019
Tips for a Better Visit
Check Delivery. If ordering through an app, check the contents and condition on arrival; reviews mention missing items and temperature problems.
Allow Time. Build in extra time for app orders, as customers have reported one-hour delays and cancellations after waiting.
Try Burrito. For a portable alternative to standard rolls, try the salmon sushi burrito with salmon, cucumber, carrots and black sesame.
Compare Prices. Compare app prices with ordering at the restaurant, since one reviewer reported some delivery-platform items costing double.
Consider Dine-In. Dine-in reviews describe welcoming service, while several delivery complaints concern delays, substitutions and support.
Plan the visit
Practical details
Dubai Media City Building 7
Al Sufouh - Al Sufouh 2, Dubai
Common Concerns
Delivery Reliability
Reviews report cancelled, delayed and undelivered orders across Talabat, Careem, Deliveroo and Keeta.
Small Portions
Some delivery customers found the rolls unusually small and said they would need roughly twice the quantity ordered elsewhere.
Order Accuracy
One delivery arrived with missing items, while another customer received tuna instead of the crab sushi ordered.
Temperature Control
A delivery reviewer said the sushi arrived hot in Dubai weather and noted there were no ice blocks to keep it cold.
Dish Consistency
The sushi was praised in one order, but the dynamite shrimp was specifically criticised for being overly oily.
DXB
LOCAL
LOCAL
The Bottom Line
Sushi Counter is a compact, fast-food-style Japanese restaurant in Al Sufouh where you can eat sushi, sashimi, speciality rolls, soups and salads, or order through delivery apps. The clearest standouts in the reviews are the sushi burrito, poke bowls and broad roll selection. The Japanese crab roll, California roll and West coast crunch roll were all praised in one order, while the 12-piece Set Box was described as affordable and neatly packed.
The sushi burrito is a useful pick if you want something portable rather than a conventional platter. One reviewer liked its tangy rice, fresh salmon, cucumber, carrots and black sesame, along with the sturdy pink sleeve. Dine-in feedback is also warmer than some delivery experiences: customers describe friendly staff, a welcoming atmosphere and quick service on good days.
Miso soup and the tuna lover lunch platter also receive specific praise. Delivery is the main reason to be cautious. Reviews mention one-hour waits, cancellations, missing items, substitutions and even an undelivered Keeta order.
Another customer said the sushi arrived hot in 40-degree weather without ice blocks. Check app prices carefully too, as one review alleged that some items cost double online. Portion sizes are disputed, with some customers calling the rolls excellent value and others saying they were half the size expected.