Investment tours
Customers can join a personalised tour of Dubai’s real estate and hospitality investment opportunities.
The First Group
Barsha Heights
The First Group is a real estate developer in Barsha Heights with hotel and residential investment offerings, plus owner services and Dubai-based hospitality experiences. Reviews point to investment presentations and organised stays, including airport transfers and hotel bookings, as two practical reasons people engage with the company.
Reputation Score
4.4
★★★★☆
3,554 ratings
Source: Google Maps
The Good Stuff
Clear presentations
Some visitors found the hospitality investment presentation informative and useful for considering a longer-term decision.
Owner support
Owner-services reviews describe prompt help with apartment needs, bookings and account-related questions.
Travel logistics
Reviews mention smooth coordination of airport pickup, hotel stays, residency processing and airport drop-off.
Hotel stays
Guests mention comfortable rooms, lively hotel surroundings and thoughtful touches such as a suite and late-checkout offer.
Activity bookings
Customers have booked experiences such as helicopter tours and sunset yacht trips through the company.
Tips for a Better Visit
Confirm promises. Before accepting a promotional invitation, ask in writing which hotel visits, stays, transfers or vouchers are guaranteed and what conditions apply.
Verify vouchers. If travelling from abroad, confirm voucher validity directly with the relevant venue before booking flights or accommodation.
Review contracts. Allow time for an independent lawyer to review the contract before making a financial commitment.
Check reporting. Owners should request clear revenue-transfer timelines and financial reporting, particularly before adding funds or relying on projected returns.
Expect screening. Treat invitation-led tours as sales appointments: be prepared for questions about income, finances and investment capacity.
Plan the visit
Practical details
Tameem House Office Building - C008-014
Al Thanyah First - Barsha Heights, Dubai
Popular Mentions
Ciel Hotel
Ciel Hotel appears in reviews as a featured project visited during investment tours.
Soluna Beach Club
Soluna Beach Club was included in one customer’s Dubai itinerary, with a beach visit and meal.
First Central
First Central is mentioned for one-bedroom hotel-apartment bookings arranged for guests.
Common Concerns
Sales pressure
One promotional invitation led to financial screening and a lengthy sales presentation rather than the advertised hotel visit.
Offer disputes
A customer said a promised hotel visit and complimentary stay were not provided after declining the investment package.
Voucher issues
One traveller reported that vouchers were invalid or not accepted at the location they were staying in.
Owner payments
Some owners report delayed revenue transfers and limited financial transparency; these are customer allegations, not independently verified findings.
Contract timing
A customer found the policy difficult because it did not allow time to consult a lawyer before committing.
DXB
LOCAL
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The Bottom Line
The First Group is a Dubai real estate developer in Barsha Heights whose customer experience spans hotel investment presentations, residential ownership support and hospitality stays. Reviews describe personalised tours of Dubai’s property market, airport transfers and bookings at hotels including The First Collection and First Central. Some customers also book add-on experiences such as helicopter tours, yacht trips and visits to Soluna Beach Club.
Service is a clear strength in many reviews. Customers describe prompt replies, help with owner bookings, apartment requests and account statements, while hotel guests mention comfortable rooms and well-organised transport. A stay review also mentions being upgraded to a suite and offered late checkout after arriving around 2:30am.
The investment side needs a more careful reading. Several customers praise the presentations, but others describe invitation-led appointments that became lengthy, high-pressure sales sessions. There are also complaints about unaccepted vouchers, delayed revenue transfers, unclear reporting and promises that did not materialise.
One owner reported receiving only AED 3,000 from a AED 790,000 investment over seven years; that is an individual customer account, not verified performance data. Before committing, get every offer and fee in writing, verify vouchers with the venue, request reporting details and allow time for independent legal advice.