Donuts
The handmade donuts are repeatedly praised for being fluffy, light and flavourful, with fillings that are not overly sweet.
The Fresh Story
Jumeirah
The Fresh Story is a vegetarian café in Jumeirah with a menu that leans into fresh, health-conscious food and desserts. Reviews particularly point to its fluffy handmade donuts and well-developed keto sweets, alongside coffee and drinks in a bright, quiet setting.
Reputation Score
4.7
★★★★★
132 ratings
Source: Google Maps
The Good Stuff
Keto Range
There is a substantial low-carb selection, including keto pastries, sandwiches, pizza and desserts rather than just one token option.
Vegetarian Menu
The menu is fully vegetarian and includes vegan choices, making it useful for diners who usually struggle to find those options in Dubai.
Coffee Drinks
Reviews highlight the espresso, matcha, Spanish latte, iced mocha latte and other coffee drinks as strong companions to the sweets.
Warm Service
Staff are described as attentive and welcoming, with one team member bringing ice water to a customer who was overheated.
Quiet Setting
The café has been described as clean and quiet, and one customer regularly works there on a laptop after meetings.
Keto Pizza
The keto pizza has earned unusually specific praise: the reviewer found its unconventional pastry excellent, with fresh, high-quality meats.
What to Eat at The Fresh Story How we choose these items We use AI to find praise and criticism of specific foods and drinks in a selection of Google reviews. For The Fresh Story, this list is based on 50 reviews, not every review of the restaurant. The score is positive reviews minus negative reviews. For example, two positive reviews and one negative review give +1. Each review counts once per item; neutral comments do not change the score. A zero score is not a positive recommendation. “Only neutral feedback” means there are no positive or negative votes. “Mixed feedback” means equal numbers of positive and negative votes. The quotes are examples of what people said, not every comment we counted. We use different reviews where we can. We normally show up to 10 foods and 5 drinks with non-negative scores. Items with the same score stay together. If a tied group would go past the limit, that group and the lower non-negative scores go into Honorable mentions. If an overflowing positive top tie would leave the list empty, we show up to 10 items from that tie and keep the rest in Honorable mentions. Foods and drinks with a negative score are under What to Avoid. Use this as a guide to what reviewers liked, not a guarantee that you will like it too.
These items at The Fresh Story got the most positive mentions in user reviews. Check them out!
Food 2
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Pistachio donuts Net +3
“I like how the pistachio donut🍩 came out not too sweet 👌.”
Positive 3Negative 0
Review excerpts
“I like how the pistachio donut🍩 came out not too sweet 👌.”March 2025
“Plus, the pistachio and Raffaeo choco donuts are sumptuous.”May 2024
-
Tiramisu Net +2
“Nice place. Amazing desserts and drinks. I tries tiramisu and matcha latte 🥰”
Positive 2Negative 0
Review excerpts
“Nice place. Amazing desserts and drinks. I tries tiramisu and matcha latte 🥰”June 2024
“Keto sweets taste better than the real ones 100% recommend. I tried custard eclair, carrots cake and tiramisu.”April 2025
Honorable mentions (18)
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Açaí bowl Net +1
“Burger was very juicy and flavorful, açaí bowl was amazing and refreshing after a long day. The coffee and hot chocolate was warm and tasted amazing. Service was great and hospitable. Overall a great place to eat.”
Positive 1Negative 0
Review excerpts
“Burger was very juicy and flavorful, açaí bowl was amazing and refreshing after a long day. The coffee and hot chocolate was warm and tasted amazing. Service was great and hospitable. Overall a great place to eat.”January 2025
-
Bacon egg sandwich Net +1
“Fresh and delicious! I had the bacon egg sandwich 🥪 it was so yummy I forgot to take a photo”
Positive 1Negative 0
Review excerpts
“Fresh and delicious! I had the bacon egg sandwich 🥪 it was so yummy I forgot to take a photo”November 2023
-
Capuchino Net +1
“Capuchino was very nice, thank you Naham❤️🌸”
Positive 1Negative 0
Review excerpts
“Capuchino was very nice, thank you Naham❤️🌸”May 2025
-
Carrots cake Net +1
“Keto sweets taste better than the real ones 100% recommend. I tried custard eclair, carrots cake and tiramisu.”
Positive 1Negative 0
Review excerpts
“Keto sweets taste better than the real ones 100% recommend. I tried custard eclair, carrots cake and tiramisu.”April 2025
-
Classic sugar donuts Net +1
“I’m a big fan of good old classic sugar donuts and this place did this basic amazingly well.”
Positive 1Negative 0
Review excerpts
“I’m a big fan of good old classic sugar donuts and this place did this basic amazingly well.”May 2025
-
Custard eclair Net +1
“Keto sweets taste better than the real ones 100% recommend. I tried custard eclair, carrots cake and tiramisu.”
Positive 1Negative 0
Review excerpts
“Keto sweets taste better than the real ones 100% recommend. I tried custard eclair, carrots cake and tiramisu.”April 2025
-
Donuts kinder Net +1
“We had a lovely experience at La Donuteria as the coffee tasted good as well as the donuts we had selected( pistachio, kinder and a side mango dessert ) 😍 The ambience is also really nice❤️ thank you for having us!”
Positive 1Negative 0
Review excerpts
“We had a lovely experience at La Donuteria as the coffee tasted good as well as the donuts we had selected( pistachio, kinder and a side mango dessert ) 😍 The ambience is also really nice❤️ thank you for having us!”November 2023
-
Doughnuts Net +1
“Great experience, fresh doughnuts, and unique concepts. I would highly recommend”
Positive 1Negative 0
Review excerpts
“Great experience, fresh doughnuts, and unique concepts. I would highly recommend”March 2024
-
Hand made donuts Net +1
“Hand made donuts of excellent quality and amazing flavours!”
Positive 1Negative 0
Review excerpts
“Hand made donuts of excellent quality and amazing flavours!”January 2025
-
Hot chocolate Net +1
“Burger was very juicy and flavorful, açaí bowl was amazing and refreshing after a long day. The coffee and hot chocolate was warm and tasted amazing. Service was great and hospitable. Overall a great place to eat.”
Positive 1Negative 0
Review excerpts
“Burger was very juicy and flavorful, açaí bowl was amazing and refreshing after a long day. The coffee and hot chocolate was warm and tasted amazing. Service was great and hospitable. Overall a great place to eat.”January 2025
-
Keto cheesecake Net +1
“Definitely the best keto cheesecake I ever had.”
Positive 1Negative 0
Review excerpts
“Definitely the best keto cheesecake I ever had.”April 2025
-
Keto pizza Net +1
“I ordered a keto pizza through a delivery app and honestly did not expect it to be this good.”
Positive 1Negative 0
Review excerpts
“I ordered a keto pizza through a delivery app and honestly did not expect it to be this good.”December 2025
-
Kids box Net +1
“I got the ‘Kids Box’: These assorted glazed donuts exceeded my expectations as it was big and I fell in love with the funky and colorful presentation with the toppings that I know my little nephew would absolutely love!”
Positive 1Negative 0
Review excerpts
“I got the ‘Kids Box’: These assorted glazed donuts exceeded my expectations as it was big and I fell in love with the funky and colorful presentation with the toppings that I know my little nephew would absolutely love!”October 2024
-
Mango dessert Net +1
“We had a lovely experience at La Donuteria as the coffee tasted good as well as the donuts we had selected( pistachio, kinder and a side mango dessert ) 😍 The ambience is also really nice❤️ thank you for having us!”
Positive 1Negative 0
Review excerpts
“We had a lovely experience at La Donuteria as the coffee tasted good as well as the donuts we had selected( pistachio, kinder and a side mango dessert ) 😍 The ambience is also really nice❤️ thank you for having us!”November 2023
-
Pizza Net +1
“Not everyone knows how to make keto pastry properly, especially pizza, since the flour used is not conventional. They absolutely nailed it. The pizza was excellent, the ingredients were high quality, and the meats were fresh and delicious.”
Positive 1Negative 0
Review excerpts
“Not everyone knows how to make keto pastry properly, especially pizza, since the flour used is not conventional. They absolutely nailed it. The pizza was excellent, the ingredients were high quality, and the meats were fresh and delicious.”December 2025
-
Raffaeo choco donuts Net +1
“Plus, the pistachio and Raffaeo choco donuts are sumptuous.”
Positive 1Negative 0
Review excerpts
“Plus, the pistachio and Raffaeo choco donuts are sumptuous.”May 2024
-
Sugar one with a smear of nutella Net +1
“Of course there are fancy flavors like kunafa, baclava and all sorts of sweet fancies but I went for the sugar one with a smear of Nutella. The donut was light and airy… just the way I like it.”
Positive 1Negative 0
Review excerpts
“Of course there are fancy flavors like kunafa, baclava and all sorts of sweet fancies but I went for the sugar one with a smear of Nutella. The donut was light and airy… just the way I like it.”May 2025
-
Tiramisu coffee Net +1
“The best donut we ever tasted! Raspberry smoothie highly recommended and Tiramisu Coffee.”
Positive 1Negative 0
Review excerpts
“The best donut we ever tasted! Raspberry smoothie highly recommended and Tiramisu Coffee.”February 2025
Drinks 7
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Americano Net +1
“The americano I paired it was just right.”
Positive 1Negative 0
Review excerpts
“The americano I paired it was just right.”May 2025
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Hot spanish latte Net +1
“Update: Visited this gem the third time. The hot Spanish latte is an absolute deli :)”
Positive 1Negative 0
Review excerpts
“Update: Visited this gem the third time. The hot Spanish latte is an absolute deli :)”May 2024
-
Iced spanish latte Net +1
“The iced Spanish latte was yum.”
Positive 1Negative 0
Review excerpts
“The iced Spanish latte was yum.”May 2024
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Matcha drink Net +1
“The matcha drink was absolutely perfect. So smooth, refreshing, and beautifully balanced with just the right level of sweetness.”
Positive 1Negative 0
Review excerpts
“The matcha drink was absolutely perfect. So smooth, refreshing, and beautifully balanced with just the right level of sweetness.”May 2026
-
Matcha latte Net +1
“Nice place. Amazing desserts and drinks. I tries tiramisu and matcha latte 🥰”
Positive 1Negative 0
Review excerpts
“Nice place. Amazing desserts and drinks. I tries tiramisu and matcha latte 🥰”June 2024
-
Oreo milkshake Net +1
“The oreo milkshake was absolutely delicious. Perfectly creamy, rich, and full of flavor.”
Positive 1Negative 0
Review excerpts
“The oreo milkshake was absolutely delicious. Perfectly creamy, rich, and full of flavor.”May 2026
-
Raspberry smoothie Net +1
“The best donut we ever tasted! Raspberry smoothie highly recommended and Tiramisu Coffee.”
Positive 1Negative 0
Review excerpts
“The best donut we ever tasted! Raspberry smoothie highly recommended and Tiramisu Coffee.”February 2025
What to Avoid (3)
Food 3
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Brisket sandwich Net −1
“I've ordered the brisket sandwich and the beef quality, taste and texture was treble. Full of fat, not cooked and not chewable. I wasted on money on that for sure.”
Positive 0Negative 1
Critical review excerpts
“I've ordered the brisket sandwich and the beef quality, taste and texture was treble. Full of fat, not cooked and not chewable. I wasted on money on that for sure.”September 2025
-
Chicken pasta Net −1
“Also I ordered chicken pasta which I paid 47 aed for it and there was only 2 very small pcs of chicken in it. Not cutlery or tissue with the order!”
Positive 0Negative 1
Critical review excerpts
“Also I ordered chicken pasta which I paid 47 aed for it and there was only 2 very small pcs of chicken in it. Not cutlery or tissue with the order!”September 2025
-
Salted caramel donut Net −1
“I got salted caramel donut which might not be to my liking but I’m looking forward to visit the place again to try out other options :)”
Positive 0Negative 1
Critical review excerpts
“I got salted caramel donut which might not be to my liking but I’m looking forward to visit the place again to try out other options :)”May 2024
Tips for a Better Visit
Ask Keto. Ask which pastries and desserts are sugar-free or keto; reviewers mention options from cheesecake and tiramisu to pizza and donuts.
Try Classic. If you prefer restrained sweetness, try the classic sugar donut with Nutella or the pistachio version; both were praised for balance.
Check Bill. Review the bill before leaving, especially when ordering milk substitutions, after one customer was charged for almond milk without asking.
Delivery Check. For delivery, check that cutlery and tissues are included; one order arrived without either.
Mall Parking. The older outlet review mentions plenty of free mall parking at The Village Mall, useful if you are driving to the Jumeirah location.
Plan the visit
Practical details
Jumeira St
Jumeirah - Jumeirah 1, Dubai
| Mon | 8:00 AM – 11:00 PM |
| Tue | 8:00 AM – 11:00 PM |
| Wed | 8:00 AM – 11:00 PM |
| Thu | 8:00 AM – 11:00 PM |
| Fri | 8:00 AM – 11:00 PM |
| Sat | 8:00 AM – 11:00 PM |
| Sun | 8:00 AM – 11:00 PM |
Common Concerns
Brisket Quality
One delivery order reported a fatty, undercooked and chewy brisket sandwich, so this item may be less dependable than the pastries.
Small Portion
A customer said the 47 aed chicken pasta contained only two very small pieces of chicken.
Billing Issue
One customer was charged for almond milk without requesting it and said the café did not respond to follow-up calls.
Donut Price
A review considered 19 AED per donut expensive compared with buying two or three elsewhere during offers.
Freshness Varies
One visitor found the interior attractive but felt the donut was not fresh and only average.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
47 aed
chicken pasta
“Also I ordered chicken pasta which I paid 47 aed for it and there was only 2 very small pcs of chicken in it”Google review · September 2025
19 AED
donuts
“However, the donuts are quite pricey at 19 AED each”Google review · June 2024
DXB
LOCAL
LOCAL
The Bottom Line
The Fresh Story is a vegetarian café in Jumeirah where the strongest draw is the pastry counter. You can come for handmade donuts, coffee, keto desserts or a more substantial dish such as keto pizza. Recent reviews describe the space as clean, quiet and bright, while several customers say the staff are warm and attentive.
The donuts get the most detailed praise: one classic sugar donut with Nutella was described as light and airy, while the pistachio version was appreciated for not being too sweet. The keto side is more substantial than a single alternative, with reviewers mentioning keto cheesecake, tiramisu, sugar-free pastries and low-carb sandwiches. The menu is fully vegetarian, with vegan options as well.
There are a few reasons to check details rather than order blindly. One customer found the brisket sandwich undercooked and chewy, and another thought a 47 aed chicken pasta had very little chicken. A separate review reported an unwanted almond-milk charge, so check the bill.
Donuts were also considered pricey at 19 AED each by one visitor. Older reviews refer to the previous La Donuteria concept, so the current menu may differ; the business says it remains at the same location.