Bra fitting
Reviews describe patient help finding the right bra size and fit, making lingerie shopping more comfortable.
Victoria's Secret
Deira
Victoria’s Secret in Deira is a lingerie store where shoppers can browse bras, lingerie and nightwear, with reviews especially praising hands-on size guidance and bra fitting. It also carries fragrances, including options customers have selected with staff assistance.
Reputation Score
4.4
★★★★☆
186 ratings
Source: Google Maps
The Good Stuff
Size guidance
Staff have helped shoppers find exact sizes and even locate items in the colours they wanted.
Gentle service
One shopper specifically appreciated suggestions that felt helpful rather than pressuring them into extra purchases.
Fragrance help
Customers have received attentive assistance when choosing subtle fragrances.
Store presentation
A review describes the shop as well-organized and beautifully presented.
Welcoming checkout
Several reviews mention warm, courteous and professional treatment at the cash desk.
Tips for a Better Visit
Ask sizing. If you are unsure of your fit, ask for a bra measurement rather than guessing between sizes.
Check colours. For a specific colour, ask staff to check beyond the first display; shoppers have had exact colours located for them.
Verify prices. Compare the shelf sticker with the till total before paying, especially on sale items.
Request options. When choosing perfume, ask to see several options and available promotions rather than selecting the first bottle.
Consider online. If having male sales staff nearby would make lingerie shopping uncomfortable, one reviewer preferred buying online.
Plan the visit
Practical details
City Centre - 8th street - First Floor
Deira, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Popular Mentions
nightwear
Nightwear is mentioned by a long-time customer, who raised concerns about its changing quality.
best comfort inners
One shopper received guidance in choosing comfortable innerwear.
Common Concerns
Male staff
Some shoppers found the presence of male sales staff near lingerie and changing areas uncomfortable.
Quality concerns
A long-time customer said the quality of the nightwear had declined while prices stayed high.
Price mismatch
One shopper reported a 50 AED sticker price scanning as 75 AED at the checkout.
Uneven service
Although many reviews praise the staff, some describe rude fitting-room behaviour or a cold cashier interaction.
DXB
LOCAL
LOCAL
The Bottom Line
Victoria’s Secret in Deira is mainly worth considering for lingerie shopping where fit matters. You can browse bras, lingerie and nightwear, and several customers describe staff taking time to check sizes, measure bras and suggest styles that suit their needs. That hands-on help is particularly useful if you are shopping for a first bra, replacing an old fit or buying for someone else.
Fragrance shopping is another clear strength in the reviews. Customers mention receiving help choosing subtle fragrances, comparing perfume options and finding suitable gifts. The store itself is described as well-organized and beautifully presented, while cash-desk service is often reported as warm and courteous.
The experience is not completely consistent. A few shoppers describe rude or cold interactions, including a fitting-room employee allegedly shouting and a cashier who offered no greeting or eye contact. There are also concerns about male staff working around lingerie and changing areas, which some customers found uncomfortable.
One long-time shopper felt nightwear quality had declined despite high prices. Check the ticket against the till total before paying: one review reported an item marked 50 AED scanning at 75 AED. If you want sizing help, ask directly for a bra measurement; if privacy is a concern, online shopping may feel more comfortable.