Low prices
Everyday groceries and household basics are regularly described as fairly priced, making the store useful for budget shopping.
VIVA Supermarket - JVC Rigel Tower, Dubai
Jumeirah Village Circle
VIVA Supermarket is a discount supermarket serving Jumeirah Village Circle, with everyday groceries, household basics and non-food items. Reviews point to low-priced fresh produce, European brands and a fresh orange juice dispenser as reasons to shop here, especially when stocking up on essentials.
Reputation Score
4.1
★★★★☆
844 ratings
Source: Google Maps
The Good Stuff
Fresh produce
Fruit and vegetables are a standout value, with one reviewer calling the selection among Dubai’s cheapest.
European brands
The shelves include lesser-known European products from countries including Poland, Bulgaria, the Netherlands, Italy, Germany and Spain.
Orange juice
A fresh orange juice dispenser lets shoppers fill self-sealable bottles in-store.
Cheese value
Cheeses are specifically praised as a worthwhile low-cost buy.
Frozen range
Frozen vegetables and fries are among the products one regular shopper returns for.
Neighbourhood access
Its Jumeirah Village Circle location is convenient for nearby residents making routine grocery trips.
Tips for a Better Visit
Check meat. Inspect meat and chicken carefully before buying; reviews report bad smells and spoiled products, even when packaging was recent.
Shop early. Go Monday to Wednesday morning before noon for a calmer visit and a better chance of finding a trolley.
Try midweek. For fresher fruit and vegetables, one regular recommends visiting on Tuesday or Wednesday when new stock arrives.
Check receipts. Compare shelf labels with your receipt: one customer was charged AED 9.99 for an item displayed at AED 6.99.
Plan parking. Allow extra time for parking and avoid unclear spaces; customers report difficult access and substantial fines near the store.
Watch juice. Before buying fresh juice, check that the machine appears maintained; one review raised concerns about its upkeep.
Plan the visit
Practical details
Street 11
Al Barsha South Fourth - Jumeirah Village Circle, Dubai
| Mon | 12:00 AM – 12:00 PM |
| Tue | 12:00 AM – 12:00 PM |
| Wed | 12:00 AM – 12:00 PM |
| Thu | 12:00 AM – 12:00 PM |
| Fri | 12:00 AM – 12:00 PM |
| Sat | 12:00 AM – 12:00 PM |
| Sun | 12:00 AM – 12:00 PM |
Common Concerns
Food safety
Several reviews report spoiled or foul-smelling chicken and meat, including a same-day-packed beef purchase that was grey and smelled bad.
Parking problems
Parking is repeatedly described as difficult, with one customer reporting a AED 1,000 fine and others mentioning blocked frontage.
Checkout queues
Crowding, chaotic queues and too few open cashiers can make a small purchase take much longer than expected.
Limited variety
The selection covers daily needs, but reviewers say brand choice and overall variety can be limited.
Staff service
Multiple customers describe rude cashier behaviour, line-cutting being accepted and inconsistent handling of ecobags.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
under 3dhs
chocolate bars
“They also have a variety of sweet items- even chocolate bars for under 3dhs”Google review · August 2023
DXB
LOCAL
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The Bottom Line
VIVA Supermarket is a handy Jumeirah Village Circle stop for low-cost daily groceries rather than a destination for a highly curated range. Shoppers come for fresh produce, cheeses, frozen vegetables and fries, plus the fresh orange juice dispenser, which lets you fill self-sealable bottles in-store. European products and VIVA’s own brands add interest if you are happy to try labels you may not know.
The value is clear, but the experience is uneven. Several reviewers describe reasonable prices and decent quality for everyday essentials, while others report stale nuts, dry croissants and spoiled coconut, sausages, chicken or beef. Meat and chicken deserve particular caution: one customer found beef grey and foul-smelling on the same day it was packed, and another said a chicken problem had happened more than once.
Check chilled items carefully before paying. Parking is the biggest practical headache, with reports of blocked frontage, scarce spaces and even a AED 1,000 fine. Inside, queues can become chaotic because too few cashiers are open, and customer-service complaints include rude behaviour and disputed line priority.
Visit Monday to Wednesday mornings before noon for a quieter shop and better trolley availability; Tuesday or Wednesday may also bring fresher produce. Check shelf prices against your receipt before leaving.