Low prices
Customers regularly find good-quality groceries at affordable prices, with private-label products described as at least 30% cheaper than comparable brands.
VIVA Supermarket - Salah Al Din, Deira, Dubai
Deira
VIVA Supermarket in Deira is a discount-focused neighbourhood grocery store for everyday shopping. Reviews point to affordable basics, fresh fruit, frozen foods and bakery items, with regular offers and a useful range of household products, although checkout service can be inconsistent.
Reputation Score
4.2
★★★★☆
421 ratings
Source: Google Maps
The Good Stuff
Fresh fruit
Fresh fruit is a standout for some shoppers, with one review saying the selection covers many kinds of fruit.
Frozen range
The store carries a useful selection of frozen foods alongside discounted food items.
Daily offers
Reviews mention regular deals, including a frequently discounted chocolate priced at 2AED in one report.
Useful location
The Deira branch is convenient for metro and bus users, with reviewers highlighting its junction location.
Clean store
One recent review found the store clean and described staff as respectful and helpful.
Tips for a Better Visit
Avoid rush. Visit outside the after-work rush, when the branch can be crowded and only two counters may handle sales.
Check expiry. Check expiry dates before paying, especially when choosing discounted or lower-priced products.
Track bags. Use extra care with shopping bags left from another store, as reviewers say there is no reliable numbered package-counter system.
Check points. If you use the VIVA app, mention it before the transaction so points can be added or redeemed before the bill is closed.
Verify delivery. For delivery orders, check the grocery list as soon as it arrives; one customer found a 5kg rice item missing.
Allow time. Leave extra time for billing, since one counter may remain open even when queues are long.
Plan the visit
Practical details
2 12a St
Al Muraqqabat - Deira, Dubai
| Mon | 8:00 AM – 12:00 AM |
| Tue | 8:00 AM – 12:00 AM |
| Wed | 8:00 AM – 12:00 AM |
| Thu | 8:00 AM – 12:00 AM |
| Fri | 8:00 AM – 12:00 AM |
| Sat | 8:00 AM – 1:00 AM |
| Sun | 8:00 AM – 1:00 AM |
Popular Mentions
Bakery products
Bakery products are one of the items a regular shopper specifically returns for.
Cheap chocolate
A reviewer highlights cheap chocolate as a frequent offer at this branch.
Common Concerns
Slow checkout
Several reviews report long queues because only one of two or three counters is often operating, including during busy periods.
Rude service
Cashier and security interactions are inconsistent; reviewers describe rude responses and poor handling of customer concerns.
Bagging issues
Customers have reported having to bag their own groceries, mixed-up shopping and being charged for a plastic bag when a free bag was expected.
Limited selection
The Salah Al Din branch is described by some shoppers as smaller, with fewer items and limited brand choice than other supermarkets.
Delivery checks
A Noon Delivery order reportedly arrived without 5kg of Jasmine rice, and the reviewer struggled to get a response from the branch.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
2AED
cheap chocolate
“The favorites in this shop are the cheap chocolate which is almost always on offer for 2AED”Google review · December 2022
DXB
LOCAL
LOCAL
The Bottom Line
VIVA Supermarket in Deira suits shoppers who want to cover everyday grocery needs without paying premium supermarket prices. Reviews mention affordable basics, fresh fruit, frozen foods, bakery products and household essentials, while the store also carries snacks, dairy and personal-hygiene items. The selection is useful for routine shopping, though some customers find this branch smaller and less varied than other VIVA locations.
Price is the main draw, but it is worth checking individual deals rather than assuming everything is cheaper. One reviewer singled out cheap chocolate that was almost always offered at 2AED, while another said milk and water could be expensive. Product quality opinions also vary, so inspect items and expiry dates before buying.
The branch is convenient for Deira shoppers using metro or bus transport. The main practical drawback is the checkout: several reviews describe long queues with only one counter open, even at busy times. Staff experiences range from helpful and respectful to notably rude, and bagging or package-counter arrangements have caused mix-ups.
For a smoother visit, avoid the after-work rush, check your bill and app points before leaving, and verify delivery orders carefully—one customer reported a missing 5kg bag of Jasmine rice.