Custom designs
Custom cakes can closely follow a supplied picture, including a vow-renewal cake praised for its finished design.
WOW Sweets Jumeirah
Umm Suqeim
WOW Sweets Jumeirah in Umm Suqeim is a Kuwaiti sweets and dessert spot known for celebration cakes and ready-to-serve treats. Customers often return for the Pistachio Crumble Cake, while custom designs and dessert setups make it useful for birthdays, ceremonies and family gatherings.
Reputation Score
4.3
★★★★☆
291 ratings
Source: Google Maps
The Good Stuff
Pistachio favourites
The Pistachio Crumble Cake and Pistachio Brulee Cake are repeated favourites, with several sizes available for smaller groups.
Fresh bites
A tray of small bite-size sandwiches was described as fresh, tasty and available in a huge variety.
Event setups
Customers have praised the dessert setup and catering support for showroom openings, parties and other celebrations.
Local flavours
The range includes unusual desserts with local flavours, including pistachio mousse and saffron-flavoured cake or mousse.
Reasonable prices
One customer found the quality good and the prices reasonable, although the same review noted limited variety.
Tips for a Better Visit
Build a buffer. For ceremonies or time-sensitive events, schedule delivery well before the start: one cake due at 10am arrived at 11:30am.
Confirm details. Before accepting a custom cake, reconfirm the theme, design, size and filling; customers have reported receiving the wrong cake.
Choose regular. If ordering Pistachio Brulee Cake, the regular version was considered softer and moister than the eggless one.
Check packaging. Ask how small snacks will be packed before leaving, since one sandwich order was initially placed on tissue paper.
Confirm portions. For catering, verify quantities against guest numbers in advance; one customer said the food did not cover the requested headcount.
Plan the visit
Practical details
Umm Suqeim First - Umm Suqeim 1 - Dubai - United Arab Emirates
Umm Suqeim First - Umm Suqeim 1, Dubai
| Mon | 8:00 AM – 10:00 PM |
| Tue | 8:00 AM – 10:00 PM |
| Wed | 8:00 AM – 10:00 PM |
| Thu | 8:00 AM – 10:00 PM |
| Fri | 8:00 AM – 10:00 PM |
| Sat | 8:00 AM – 10:00 PM |
| Sun | 8:00 AM – 10:00 PM |
Popular Mentions
Maltesers chocolate cake
A rich chocolate option described as especially appealing to chocolate lovers.
Crunchy Chocolate Cake
A named chocolate cake that customers have highlighted for both everyday orders and event desserts.
Mini sandwiches
Fresh bite-size sandwiches are available in a broad selection, with one review mentioning more than 20 varieties.
Common Concerns
Late deliveries
Timing can be unreliable: one 9am order arrived after 10am, and another ceremony cake arrived 90 minutes late.
Order mistakes
Several customers reported receiving cakes that differed from the order, including an incorrect themed cake and a wrong cake design.
Packaging issues
Packaging needs attention; one sandwich customer said it was initially placed directly on tissue paper.
Limited variety
At least one customer found the selection limited despite being pleased with the quality and pricing.
Catering quantities
A catering customer said the food was insufficient for the requested number of guests and objected to remaining appetizers being removed.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
10 AED
small sandwich
“Today I’m disappointed because I just bought a small sandwich, it’s just 10 AED”Google review · December 2023
DXB
LOCAL
LOCAL
The Bottom Line
WOW Sweets Jumeirah in Umm Suqeim is a practical stop for celebration cakes, sweets and ready-made savoury bites. The strongest recurring recommendations are the Pistachio Crumble Cake, Pistachio Brulee Cake and Crunchy Chocolate Cake; customers also mention fresh mini sandwiches and attractive dessert setups for events. The pistachio cakes are the clearest draw.
One family has ordered the Pistachio Brulee Cake for birthdays for nearly a decade, and appreciates that it now comes in several sizes. The regular version was judged softer and moister than the eggless one. For something less familiar, reviews point to pistachio mousse and saffron-flavoured cake or mousse.
Custom celebration work can be impressive. A customer supplied a picture for a vow-renewal cake and received a design that exceeded expectations, while another praised the setup for a showroom opening. That said, custom orders have also gone badly, including incorrect themes and cakes that did not match the order, so confirm the details carefully.
Delivery is the main practical risk. Reviews describe both quick deliveries and serious delays, including a cake arriving 90 minutes late for a signing ceremony. Build in a buffer, confirm the order and ask about packaging for smaller snacks.
Pricing is described as reasonable by one customer, though variety may feel limited.