Custom scents
Custom perfumes can be recreated or formulated around your preferred scent profile.
Yusuf Bhai – Jumeirah
Jumeirah
Yusuf Bhai is a perfume store in Jumeirah where you can explore a wide collection, try inspired fragrances and have a custom scent made around your preferences. Reviews also describe an in-store café, making it easy to take your time while testing and choosing perfumes.
Reputation Score
4.9
★★★★★
4,751 ratings
Source: Google Maps
The Good Stuff
Wide selection
The collection covers numerous fragrances, including inspired perfumes and perfume oils.
Fresh batching
Some orders are freshly batched in the store, giving customers a chance to see the preparation process.
Café break
There is an in-store café for coffee while you browse or wait.
Accessible visit
One review notes that the branch is accessible and has plenty of parking.
Value options
Customers describe the inspired fragrances as affordable, with some saying the projection is good for the price.
Tips for a Better Visit
Reset your nose. Smell the test strips outside the shop before deciding; one review says the difference is noticeable after leaving the scented interior.
Bring notes. If you want a custom scent, bring the exact notes or scent profile you are trying to recreate.
Allow time. Ask about the recreation timeline before leaving a bottle, especially if you are visiting Dubai briefly.
Check café charges. Confirm the café price before ordering: one visitor was charged 25 AED for coffee after assuming it was complimentary.
Try alternatives. If a favourite is sold out, ask for recommendations; a customer found suitable alternatives this way.
Plan the visit
Practical details
Al Hudaiba Rd
Jumeirah - Jumeirah 1, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 12:30 PM, 1:30 PM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
Tears of Poppy
One visitor named Tears of Poppy among the fragrances purchased during a family visit.
Magical Flow
Magical Flow was one of the fragrances purchased alongside other perfumes and an orchid oil.
Cuir Couture
Cuir Couture was included in a customer's selection from the Jumeirah branch.
Tom Ford Private collection
A customer bought a Tom Ford Private collection fragrance after receiving recommendations.
V60 coffee
The in-store café serves V60 coffee, which one customer enjoyed while browsing perfumes.
Common Concerns
Mixed longevity
One customer reported that five perfumes lasted only one to two hours, despite smelling good initially.
Recreation delays
Perfume recreation can involve a waiting process, and one customer reported unclear expectations around an old, expired fragrance.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
25 AED
Coffee
“*correction: the Coffee was not free, charged me 25 AED! 😄 I thought it's a welcome drink”Google review · November 2025
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The Bottom Line
Yusuf Bhai in Jumeirah is geared towards people who want more than a quick fragrance purchase. You can browse a large collection of perfumes and oils, test inspired scents, or discuss a custom perfume based on your preferences. Customers have also bought named fragrances such as Tears of Poppy, Magical Flow and Cuir Couture, while some orders are freshly batched in the shop.
The service is a major part of the experience. Reviews repeatedly describe patient, knowledgeable consultations, with staff taking time to explain fragrance notes and help shoppers narrow down choices without rushing. The boutique is described as comfortable, clean and well organised, and there is a café inside for coffee or a light bite while you browse or wait.
One reviewer also noted plenty of parking and easy access. There are a couple of practical cautions. Longevity feedback is mixed: several customers praise lasting scents, but one reported that five perfumes faded within one to two hours.
Custom recreation may also require waiting, and an old or expired sample may not be reproducible, so clarify the process and timing first. Coffee is not necessarily complimentary; one customer was charged 25 AED.