Custom blending
The team can work from a list of notes and an idea, even without a reference fragrance.
YUSUF BHAI – New Gold Souk Extension
Deira
Yusuf Bhai is a perfume store in Deira’s New Gold Souk Extension where you can browse its in-house collection or work with the team on a custom scent. Reviews highlight both note-led perfume making and attempts to recreate familiar fragrances from samples or descriptions.
Reputation Score
4.9
★★★★★
4,912 ratings
Source: Google Maps
The Good Stuff
Scent matching
A sample strip was used to create a test scent reported as at least 90% identical.
Reported longevity
One customer reported that a signature perfume with 40% concentrate lasted up to 14 hours.
Wide selection
Reviews describe a collection with many unique, high-quality fragrances.
Flexible testing
Customers report being able to test several variations before deciding, without pressure to buy.
Waiting area
You can wait inside while a perfume is being prepared, according to one review.
Tips for a Better Visit
Bring references. Bring a sample strip if you have one; a customer used a three-day-old strip for scent matching.
Describe notes. If you have no reference perfume, bring a list of notes and a clear idea of the scent you want.
Test variations. Ask to compare multiple versions before choosing; one customer tested variations until fully satisfied.
Ask concentration. Ask about oil concentration and expected longevity; one review specifically mentions a 40% concentrate.
Wait inside. If your custom perfume needs preparation, you can wait in the shop rather than leaving immediately.
Plan the visit
Practical details
MOZA PLAZA 2 - Shop no 3 - near Infinity Bridge Road
Al Corniche - Deira, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 12:30 PM, 1:30 PM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
custom scent
Customers mention having a custom scent created around their preferred fragrance profile.
Yusuf Bhai collection
The in-house collection is mentioned as a ready-to-buy option alongside custom perfumes.
Amouage Guidance 46 Extrait
This named fragrance was among the perfumes purchased in one customer visit.
Parfums de Marly Delina Eau de Parfum
This named fragrance was purchased alongside Amouage Guidance 46 Extrait.
personalized perfume
Reviews mention having a personalized perfume made to suit an individual recipient.
Common Concerns
No concerns reported yet.
DXB
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The Bottom Line
Yusuf Bhai is a perfume store in Deira’s New Gold Souk Extension with two clear draws: its own fragrance collection and custom perfume making. You can choose from ready-made scents, ask for a perfume built around particular notes, or bring a reference sample for the team to match. One customer brought a three-day-old sample strip and said the resulting test scent was at least 90% identical.
The custom process is not limited to copying an existing perfume. A separate review described creating a fragrance from only a list of notes and an idea, with no reference scent. Customers also mention being allowed to test multiple variations before settling on one, which is useful if you are selective or still working out what suits you.
The in-house range includes the Yusuf Bhai collection, while named purchases mentioned in reviews include Amouage Guidance 46 Extrait and Parfums de Marly Delina Eau de Parfum. Longevity reports are positive but personal: one customer said a signature perfume with 40% concentrate lasted up to 14 hours. If your order is being prepared, reviews say the shop has a cozy, comfortable place to wait.
The supplied reviews do not give a clear product price, so ask for the cost of your chosen blend or bottle before confirming.