Whiskey choice
Reviews describe a strong whiskey selection, with staff helping shoppers compare options.
African + Eastern - TECOM (Barsha Heights) shop
Barsha Heights
African + Eastern - TECOM is a liquor store in Barsha Heights, with a broad spirits selection and recurring offers. Reviews make it especially useful for whiskey shopping and for tourists who need to buy with a passport and arrange the required licence in-store.
Reputation Score
4.2
★★★★☆
422 ratings
Source: Google Maps
The Good Stuff
Tourist access
Tourists are repeatedly advised that a passport can be used to purchase alcohol, with an app or in-store licence process mentioned.
Regular offers
Discounts and promotions are a recurring reason customers shop here, including weekend and monthly offers.
Tax clarity
One review specifically notes that displayed prices include all taxes, which makes the checkout total easier to understand.
Spirits range
Several customers consider the spirits selection better than at comparable shops, even though wine availability is viewed more selectively.
Easy location
The shop is described as convenient for people staying around Barsha Heights and Media City.
Tips for a Better Visit
Bring documents. If you are a tourist, bring your passport; residents are advised to carry their liquor licence.
Avoid peak times. Try visiting outside weekend evenings, when reviews say queues can stretch outside and billing may be slow.
Check beer. If you are buying beer, check the chiller or ask about its temperature first, as one review reported warm beer.
Arrive early. Do not leave your visit until closing; one customer reported being pushed out as the shop closed at 10pm.
Ask about offers. Ask staff about current promotions before paying, since customers repeatedly mention discounts and monthly or weekend offers.
Ask for prices. If a price is not obvious on the shelf, ask staff directly; one review says prices were difficult to find without help.
Plan the visit
Practical details
Ground Floor, Grosvenor Business Tower
Al Thanyah First - Barsha Heights, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Common Concerns
Long queues
Billing queues can become very long, with one review reporting a line outside on Fridays and only two cashiers.
Hot interior
Multiple reviews complain that the shop can be uncomfortably hot when the air conditioning is not working.
Warm beer
A review says the beer chiller was not working properly, leaving the beer warm.
Bag restriction
One customer objected to being refused entry with a bag, so security procedures may affect how you enter.
Closing conduct
A recent review alleges that security and staff pushed customers out aggressively at the 10pm closing time.
DXB
LOCAL
LOCAL
The Bottom Line
African + Eastern - TECOM is a liquor store in Barsha Heights for buying spirits, wine and beer. The reviews point to whiskey as a particular strength, with customers praising the selection and recommendations. Shoppers also mention French famous brands, while another review describes a good choice of wines.
It is a useful stop when you want variety without travelling far from the Barsha / Media City area. Promotions are a major draw. Customers mention discount offers, monthly deals and prices that include taxes; one older review reported buying 2 litres of Whiskey and a bottle of wine for around £24.
That is historical customer feedback, not a current price list, but it shows why offers matter here. Tourists are repeatedly told to bring a passport, while residents should carry their liquor licence. Reviews also mention downloading an app or arranging a licence in-store, so ask about the current process.
The main practical drawbacks are queues and comfort. Weekend evenings can mean a line outside, and several reviews describe a hot shop when the air conditioning fails. One customer also reported warm beer from a faulty chiller.
Security rules around bags and the 10pm closing time have attracted complaints, so arrive earlier and travel light if possible.