Drink selection
Reviews describe an excellent, well-organized selection, though one customer found the range limited.
MMI - Mall of the Emirates
Al Barsha
MMI - Mall of the Emirates is a liquor store in Al Barsha where you can shop for wine, spirits and beer. Reviews also highlight help with alcohol licences and the Cheers rewards programme, including advice on offers and points.
Reputation Score
4.4
★★★★☆
1,007 ratings
Source: Google Maps
The Good Stuff
Licence help
Staff can help first-time shoppers create an alcohol licence and set up the Cheers Club.
Rewards guidance
Customers have received practical help with Cheers points, including 60 points and a free bottle of wine.
Busy service
One review says product availability and customer service remained good even during a busy period.
Wine knowledge
A customer specifically praised the wine expertise available during their visit.
Easy access
The ground-floor location is convenient for shoppers parking nearby in Parking D.
Tips for a Better Visit
Bring documents. Have your passport and alcohol licence ready, since missing documents can delay the purchase process.
Avoid peak times. If you are in a hurry, avoid busy periods: one customer described a massive, very slow checkout line.
Use Parking D. For easier access, head to the ground floor and consider parking nearby in Parking D.
Check receipts. Compare the shelf label with the final receipt, particularly where tax may not be reflected on the tag.
Ask about offers. Ask about current promotions before paying; one customer learned about a Kingfisher beer offer and bought 12 instead of 10.
Check rewards. Ask about the Cheers app and points before checkout, as customers have used it to earn points and claim free bottles.
Plan the visit
Practical details
Mall of the Emirates, Ground Floor, Food Court - Sheikh Zayed Rd
Al Barsha First - Al Barsha, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
MMI Cheers app
Customers use the app for deals and rewards; one review says spending 250 AED resulted in a free bottle.
Kingfisher beer
A customer learned about an offer on Kingfisher beer and purchased 12 pieces instead of 10.
red label
One customer received help completing a purchase of Red Label when an Ismaili card was not working.
Common Concerns
Limited space
One customer found the shop quite small and said the product range was limited.
Long queues
Checkout can become very slow, with one review describing a massive line even for a single item.
Price labels
A review warns that shelf tags may not include tax and can differ from the checkout price.
Queue rules
A crowded visit became frustrating when an application problem meant staying in the original queue for around 20 extra minutes.
Rude interaction
One customer reported an uncomfortable, unprofessional interaction at the counter.
DXB
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The Bottom Line
MMI - Mall of the Emirates is a liquor store in Al Barsha for buying wine, spirits and beer, with reviews mentioning both broad brand choice and a more limited range depending on expectations. It is also a useful stop if you need help creating an alcohol licence or setting up the Cheers Club. Customers have asked about Kingfisher beer offers, Red Label purchases and rewards points, including free bottles through the app.
Service is the branch’s strongest theme. Reviews describe staff helping with licence applications, explaining Cheers benefits, recommending drinks and patiently sorting out account logins or payment issues. The store is on the ground floor, and Parking D is singled out as a convenient nearby option.
It can still feel cramped when busy. Allow extra time at peak periods. Several customers describe long, slow queues, and one application problem added about 20 minutes to a visit.
Have your passport and licence ready, ask about current promotions and check that the shelf price matches the receipt, as tax was not always reflected on tags. The overall experience is generally helpful, but checkout pressure and occasional rude interactions have also been reported.