Quick Fixes
One customer had a laptop screen fixed very quickly by an efficient after-sales team.
ASUS Middle East
Business Bay
ASUS Middle East is a computer hardware manufacturer with a Business Bay office and regional support presence. Customers mainly mention ASUS laptop repairs and after-sales cases, including screen fixes and warranty or RMA handling, though repair times and communication vary considerably.
Reputation Score
3.6
★★★★☆
267 ratings
Source: Google Maps
The Good Stuff
Fast Repairs
A repair quoted at one to two weeks was completed in two days, with clear communication throughout.
Onsite Help
A temperature problem was addressed on the spot, including cleaning that restored the laptop's performance.
Accidental Damage
One customer reported an accidental-damage laptop repair completed within a couple of days.
Convertible Design
The Vivobook Flip's touchscreen and stylus were useful for remote study, according to one customer.
Tips for a Better Visit
Confirm Location. Call before visiting Business Bay to confirm whether your issue is handled there or redirected to a service centre.
Get Deadlines. Ask for a written turnaround and keep following up; one promised 7–14-day repair lasted over a month.
Keep Invoice. Bring proof of purchase for warranty work, especially for expensive components such as a GPU.
Check Contents. Before opening a laptop package, verify advertised features such as the Vivobook's touchpad number pad.
Track Yourself. Do not rely entirely on status notifications; a review says the repair system did not provide real-time updates.
Plan the visit
Practical details
Anantara Business Center - 12th Floor
Business Bay, Dubai
| Mon | 9:00 AM – 6:00 PM |
| Tue | 9:00 AM – 6:00 PM |
| Wed | 9:00 AM – 6:00 PM |
| Thu | 9:00 AM – 6:00 PM |
| Fri | 9:00 AM – 6:00 PM |
| Sat | Closed |
| Sun | Closed |
Popular Mentions
ROG Ally X
The ROG Ally X is mentioned as a gaming handheld, but one customer reported a loud vibration fault and another criticised delayed pre-order fulfilment.
Vivo Book s14 flip
A customer raised a specification complaint after finding the opened laptop did not include the advertised touchpad 2.0 feature.
Asus ZenBook
The ZenBook is mentioned in battery and motherboard repair complaints, including a battery issue reported after limited use.
ROG z13 flow 2025
A customer submitted this ROG laptop for repair but reported that it remained unrepaired for about a month.
Common Concerns
Poor Updates
Customers report unanswered calls, missing order tracking and long gaps without repair or parts updates.
Website Delays
A ROG Ally X pre-order remained under process after other retailers had received the product.
Product Faults
One review reports a loud vibration or buzzing fault on both sides of the ROG Ally X.
Office Confusion
The Business Bay location may not accept repairs directly; one visitor was redirected to Sharaf DG Times Square.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
735 AED
repair
“Highly unsatisfied, charged me 735 AED for repair saying its display issue and changed”Google review · December 2023
DXB
LOCAL
LOCAL
The Bottom Line
ASUS Middle East is a computer hardware manufacturer with a Business Bay office and a support network that customers use for ASUS laptop repairs, warranty cases and RMA handling. Reviews mention screen replacement, accidental-damage repairs, temperature servicing and the Vivobook Flip, whose touchscreen and stylus suited one remote student. Some repairs were impressively quick: one screen was fixed almost immediately, while another laptop was completed in two days instead of the quoted one to two weeks.
The bigger issue is consistency. Multiple customers were told to expect 7–14 days, then waited a month or longer for parts, diagnosis or collection. One laptop was returned after repeated visits without resolving the original fault, while another remained at a service centre awaiting a keyboard.
Communication is a recurring weak spot, with unanswered calls, missing updates and inaccurate completion notifications. Before going to Business Bay, confirm the destination: one visitor found it was an office rather than a repair centre and was redirected to Sharaf DG Times Square. Keep your invoice for warranty work, check advertised specifications before opening a new VivoBook S14 Flip, and request a clear written repair timeline.
Product experiences also vary, from praise for ASUS gaming laptops to complaints about ROG Ally X buzzing and Vivobook battery performance.