Appointments
An online appointment helped one visitor complete an additional authorised signatory request in under 30 minutes.
du - Salam Tower
Dubai Internet City
du - Salam Tower is a du customer service centre in Dubai Internet City serving both individual and business customers. Reviews mention handling account changes, contract renewals, SIM matters and phone purchases, with online appointments helping some visitors complete requests in under 30 minutes.
Reputation Score
3.1
★★★☆☆
1,289 ratings
Source: Google Maps
The Good Stuff
Business Service
The centre handles both individual customers and business owners, including business SIM and account requests.
Phone Stock
A review says this branch usually has phone stock, which can make it useful for customers shopping for a device.
Organised Branch
One visitor found the branch busy but organised and was quickly helped with a subscription and contract renewal.
Device Display
The branch has Samsung device stands where visitors can look at phones before buying.
Tips for a Better Visit
Book Ahead. Make an online appointment where possible; one customer avoided the queue and finished an account request in under 30 minutes.
Allow Time. For a branch visit, leave a substantial time buffer rather than assuming a simple query will be quick.
Get Confirmation. Ask for account changes in writing and check the details before signing, as customers reported missing records and mistakes.
Plan Parking. Parking is difficult according to one review, so factor that in before arriving at the tower.
Check Coverage. Before accepting home broadband, verify coverage in your building; one customer learned the service was unavailable there.
Plan the visit
Practical details
22072، Al Salam Tower
Al Sufouh - Dubai Media City, Dubai
| Mon | 10:00 AM – 6:00 PM |
| Tue | 10:00 AM – 6:00 PM |
| Wed | 10:00 AM – 6:00 PM |
| Thu | 10:00 AM – 6:00 PM |
| Fri | 10:00 AM – 6:00 PM |
| Sat | 10:00 AM – 6:00 PM |
| Sun | 10:00 AM – 6:00 PM |
Common Concerns
Long Queues
Waiting times can stretch from 30–45 minutes to several hours, with one visitor waiting about four hours.
Slow Resolution
Reviews repeatedly describe complaints, cancellations and technical issues being passed between departments without a clear resolution.
System Errors
System problems have disrupted plan upgrades, payment links and phone upgrades at the branch.
Cancellation Problems
Several customers reported difficulty cancelling home internet or other lines, sometimes followed by continued charges.
Limited Counters
A visitor found only six of ten counters operating, contributing to the queue and an hour-long visit.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED1450
line
“I have been paying AED1450 for the past 5 months for a line that have been asking them to simply disconnect!”Google review · August 2020
DXB
LOCAL
LOCAL
The Bottom Line
du - Salam Tower is a large customer service centre in Dubai Internet City for personal and business customers. You can handle account changes, renewals, SIM requests and home-service issues here, and reviews also mention buying phones or viewing Samsung devices before purchase. An online appointment made one additional authorised signatory request take less than 30 minutes.
The experience is highly uneven. Some visitors describe a busy but organised branch and quick, courteous help with account issues or contract renewals. Others report inactive counters, slow systems and staff sending them between the branch, call centre and technical teams.
A plan upgrade reportedly took more than an hour because the autopayment link failed. Go with time to spare. Reported waits range from 30–45 minutes to several hours, and one customer spent about four hours trying to renew a business SIM.
Queue information and seating have also been criticised. Parking is described as difficult, while another review mentions paid parking in front of the building at AED2 per hour. For cancellations, billing disputes or coverage problems, bring every document, request written confirmation and keep your ticket details.
Reviews describe unresolved charges, repeated complaint closures and a home service later found to be unavailable in the customer’s building. The branch may be useful for straightforward transactions, but complicated cases require patience and careful follow-up.