Issue solving
Staff have resolved tricky cases, including a SIM deactivation and a difficult SIM ownership change after three branches could not help.
du Store - Deira City Centre
Port Saeed
du Store - Deira City Centre in Port Saeed handles everyday telecom needs, including tourist and postpaid SIM applications, eSIM changes and account issues. Reviews suggest the experience can be smooth when staff take ownership, though waiting times and late-evening service vary.
Reputation Score
4.0
★★★★☆
2,277 ratings
Source: Google Maps
The Good Stuff
Clear explanations
Customers say representatives explained tourist SIM requirements, plans and offers clearly before processing their requests.
Business SIMs
The branch has handled business SIM applications, with one customer noting that the process was explained clearly and professionally.
eSIM changes
Reviews include smooth physical-SIM-to-eSIM conversions and eSIM replacements completed without hassle.
Quick assistance
Several reviews describe immediate or efficient help, including requests handled quickly without hassle.
Tips for a Better Visit
Check numbers. Before recharging a SIM bought at the airport, verify the number linked to your passport; one customer recharged 110 AED to a number that did not work.
Visit earlier. Avoid relying on the advertised midnight closing time for new SIM or plan requests; a visitor arriving at 11:30 PM was turned away.
Confirm discounts. If a representative promises an account discount, ask for confirmation that it has been added before leaving.
Check authority. For a business SIM replacement, confirm which authorised signatory du requires so you do not make multiple visits.
Plan the visit
Practical details
8th St
Port Saeed - Deira, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Common Concerns
Long waits
Some visitors waited a long time without updates, while another reported spending over an hour with no resolution.
Late service
Two reviews say customers were turned away before the advertised midnight closing time, including one arrival at 11:30 PM.
Mixed information
One customer received contradictory answers from different representatives and said a promised discount was never added.
SIM confusion
A customer reported two numbers under one passport, recharging the wrong number and spending 170 AED without resolving the issue.
Business authorisation
A business customer said a replacement SIM required bringing the authorised signatory after multiple visits.
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The Bottom Line
du Store - Deira City Centre is a practical stop in Port Saeed for telecom tasks that need in-person help. Reviews mention tourist SIMs, postpaid SIM applications, business SIMs, physical-SIM-to-eSIM changes and SIM ownership changes. Several customers found the process easy because representatives explained plans, offers or technical steps clearly and followed the request through.
The strongest pattern is helpful problem-solving on specific cases. Customers describe SIM reactivation, eSIM replacement and ownership changes being completed after other branches could not resolve them. Business customers have also received clear guidance when opening a business SIM.
That said, the branch is not consistently smooth: some visitors report long waits, no proper updates, contradictory information and rude treatment. Timing deserves care. One customer was refused at 11:30 PM despite a stated midnight closing time, while another was turned away around 10 PM after being told SIMs were unavailable or the system was down.
Arriving earlier is the safer choice, especially for a new line or complicated account request. If you are handling a business SIM, check authorisation requirements in advance; one visitor needed multiple trips and an authorised signatory. Also verify the number linked to your passport before recharging, since one airport-SIM problem led to an unsuccessful 110 AED recharge and a total reported spend of 170 AED.