Clear Explanations
Several reviews describe patient help with postpaid details, technical terms and plan options, making complicated requests easier to follow.
du Store - Mall Of Emirates Metro
Al Barsha
du Store at Mall of the Emirates Metro is a telecom service point in Al Barsha for mobile plans, SIM and eSIM requests, postpaid support and internet changes. Its metro-side mall location is convenient, though reviews suggest the experience can vary sharply with queues, documentation and the staff member handling your case.
Reputation Score
3.6
★★★★☆
3,026 ratings
Source: Google Maps
The Good Stuff
eSIM Help
Customers have successfully completed difficult eSIM and SIM replacement requests after repeated attempts and troubleshooting.
Internet Upgrades
Reviews include a smooth internet service upgrade handled with dedicated support and clear communication.
Metro Access
The store is inside Mall of the Emirates and positioned near the metro entrance, useful for quick telecom errands.
Helpful Service
Even during busy periods, some customers report friendly and efficient assistance with their requests.
Document Guidance
One review describes careful form guidance that helped avoid rejection and repeat submissions for company authorization.
Tips for a Better Visit
Avoid Weekends. Try an off-peak visit rather than Saturday, when one customer waited 25 minutes because the branch was crowded.
Bring Originals. For visa or line-renewal requests, take a hard-copy visa and check document requirements before travelling to the store.
Confirm Commitment. Before accepting an internet plan, confirm whether it is monthly or annual and check the commitment shown on your account.
Allow Extra Time. Do not schedule a tight follow-up after visiting: one eSIM activation email took more than 14 hours and required another store visit.
Check Forms. For company authorisation or SIM activation, review every required field carefully to reduce the chance of rejection and repeat submissions.
Keep Records. If a request depends on support tickets or follow-up, keep the ticket details and verify that closure means the issue was actually fixed.
Plan the visit
Practical details
Entrance Gate, Mall of The Emirates - Sheikh Zayed Rd First Floor, Metro Dubai
Al Barsha First - Al Barsha, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Popular Mentions
Postpaid account
The store handles postpaid account questions, with reviews mentioning explanations of confusing service details.
iPhone 17 Pro Max
One review specifically mentions completing the purchase process for an iPhone 17 Pro Max.
Company Authorization and SIM card activation process
The branch assists with company authorisation paperwork and SIM card activation, including guidance intended to prevent form rejection.
Common Concerns
Long Queues
Waiting can be substantial: reviews mention 45 minutes, two hours and a further hour for another ticket.
Unresolved Internet
A router replacement did not resolve a No Network Access problem, leaving one customer without internet for four days.
Document Confusion
Customers report conflicting advice about visa copies and where replacement SIMs could be collected.
Contract Friction
A customer said cancelling a contract took over a month and involved a fee above AED 1,000.
Technical Errors
Mobile-number ownership transfer was reportedly halted by a technical error after an hour at the care centre.
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The Bottom Line
du Store at Mall of the Emirates Metro is a practical stop in Al Barsha for mobile plans, SIM and eSIM replacements, postpaid account questions and internet upgrades. The location near the metro entrance makes it easy to reach from the mall or rail network, and some reviews describe staff who explain technical details patiently and handle paperwork carefully. The strongest experiences involve complicated requests.
Customers report getting eSIMs and replacement SIMs after failed attempts, completing a company authorisation and SIM activation process with detailed form guidance, and sorting out an internet upgrade through clear communication. Postpaid customers have also appreciated having confusing account details explained in plain language. The main caution is inconsistency.
The branch can be crowded, particularly on Saturdays, and reported waits range from 25 minutes to two hours, with one customer being asked to take another ticket for a follow-up question. Other reviews describe unresolved router faults, closed support tickets, technical errors and conflicting visa-document instructions. Bring original or hard-copy documents where possible, confirm whether a plan carries an annual commitment, and leave time for follow-up.
For eSIM activation especially, do not assume the promised email will arrive promptly; one customer waited more than 14 hours and had to return to the shop.