SIM replacement
Several customers report quick SIM replacements, including one completed through a smooth and efficient process.
e& (etisalat and) - Mall of the Emirates
Al Barsha
e& at Mall of the Emirates is a telecommunications service provider in Al Barsha where customers can handle mobile services such as eSIM transfers, new SIM cards and SIM replacements. Reviews suggest the branch can be useful for straightforward requests, though support quality and waiting times vary considerably.
Reputation Score
2.7
★★★☆☆
828 ratings
Source: Google Maps
The Good Stuff
eSIM help
Staff have successfully assisted with eSIM activation and transfers, including resolving one business eSIM issue in two minutes.
Clear explanations
Some visitors received patient, step-by-step explanations that made complex mobile requests easier to complete.
Fast queue
One customer reported receiving a queue number promptly and being called almost immediately for a new number and SIM.
Problem solving
A store manager resolved one phone-payment dispute after the initial card transaction failed and the refund remained unresolved.
Tips for a Better Visit
Check proof. For Emirates ID updates, ask for confirmation before leaving; one customer later found that no request had been entered.
Verify extras. Before paying, check the full package and receipt so unwanted add-ons are caught before the transaction is complete.
Avoid closing. Do not leave a complicated request until shortly before closing; one late visit involved staff arguing and a switched-off tablet.
Allow time. Build in plenty of time for machine-dependent or account-update requests, as several customers reported waits of an hour or more.
Bring ID. If delivery is involved, confirm the identification requirement in advance: one customer was told a physical Emirates ID was needed during working hours.
Try off-peak. Visiting outside busy periods may reduce delays; a customer described the branch as crowded and needing better busy-time management.
Plan the visit
Practical details
Mall of The Emirates - 1 Sheikh Zayed Rd
Al Barsha First - Al Barsha, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Common Concerns
Kiosk failures
Self-service machines are repeatedly described as unreliable, with customers reporting errors during Emirates ID and SIM-related requests.
Long waits
Some visits took one to three hours, including a reported two-hour wait for a simple SIM card request.
Staff indifference
Multiple reviews say customers were redirected to machines or phone support instead of receiving help at the counter.
Poor follow-up
One delayed delivery led to repeated promises, a busy phone line and chatbot support that could not resolve the issue.
Unclear add-ons
A customer said an extra 200 minutes was added to a SIM and internet purchase without a clear explanation before the receipt arrived.
DXB
LOCAL
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The Bottom Line
e& Mall of the Emirates is a telecommunications service branch in Al Barsha for mobile account tasks and purchases. Reviews specifically mention eSIM transfers, business eSIM activation, new SIM cards and SIM replacements. Straightforward requests can be quick: one customer received a new number and SIM almost immediately, while another described a replacement as efficient.
The experience is uneven. Some customers praise patient, step-by-step help and say difficult phone or internet issues were resolved on the spot. Others report staff sending them back to self-service machines or phone support, even when the machines showed errors.
Emirates ID updates, ownership transfers and package cancellations appear especially vulnerable to this back-and-forth. Plan for delays if your request depends on a kiosk or account system. Reviews mention waits of one to three hours, machines failing repeatedly and delivery promises slipping.
Ask for written confirmation that an update was actually submitted, and check the package and receipt for extras before paying. For delivery, confirm whether a physical Emirates ID and daytime availability are required. The branch may be worth trying for a simple SIM or eSIM request, but complicated cases call for extra time and careful documentation.