Fast visits
One customer was seen immediately and had everything completed within 15 minutes.
e& (etisalat and) - Al Barsha Mall
Al Barsha
e& in Al Barsha provides telecom help for SIMs, eSIM conversions, mobile plans, home Wi-Fi and related services. Reviews suggest the branch can be useful for straightforward in-person tasks, especially when a patient representative takes you through the process or app.
Reputation Score
3.4
★★★☆☆
329 ratings
Source: Google Maps
The Good Stuff
eSIM help
Customers report smooth assistance with eSIM activation and physical-SIM-to-eSIM conversion.
Welcoming service
One customer said staff were welcoming even when the registration machine could not scan an ID, and suggested nearby centres.
Manager support
A manager personally registered a recharge complaint on a tablet after earlier calls had redirected the customer elsewhere.
Tips for a Better Visit
Check services. Confirm that your request is handled here before travelling; reviews specifically warn this is not a business centre.
Expect standing. If you need a counter service, allow for a possible queue and no seating while waiting.
Check equipment. If registration is needed, be prepared for the ID-scanning machine to fail and ask whether another nearby centre can help.
Confirm delivery. For online phones or SIMs, verify the delivery date and exact address rather than relying only on repeated call-centre promises.
Test wireless speed. Before choosing Home Wireless, ask how performance is measured at your address; one customer reported roughly 20 Mbps against an expected 500 Mbps.
Plan the visit
Practical details
Al Barsha Mall Inside Al Barsha Mall, Dubai, Near Al Barsha Clinic
Al Barsha Second - Al Barsha, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 2:00 PM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
Home Wireless
Home Wireless is mentioned in connection with home internet performance, including a complaint about receiving much less speed than expected.
home Wi-Fi cancellation
The branch is mentioned in relation to cancelling a home Wi-Fi service, though one visitor was redirected to the call centre.
recharge card
A customer visited after a company-provided recharge card failed to credit the recharge amount.
elife package basic
One review discusses an elife package basic with Arabic channels and separate concerns about package information and cancellation.
Common Concerns
Uneven courtesy
Reviews range from patient, helpful interactions to complaints about staff ignoring customers, using phones, rolling their eyes or speaking rudely.
Branch limits
Customers seeking business services or eSIM replacement have reported arriving to find those requests unavailable at this location.
Call redirection
Some visitors were sent back to the call centre for cancellations, while describing the automated system as difficult to navigate.
Network delays
A Home Wireless customer reported receiving about 20 Mbps instead of the expected 500 Mbps for two months.
Standing waits
The branch has been described as crowded, with customers waiting without seats and sometimes seeing only a few staff actively serving.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
430AED
elife package
“Instead of telling me about the 199AED -299 wifi and Starz/Netflix package he upsells me for 430AED elife with a bunch of channels I can’t watch”Google review · November 2022
199AED -299
wifi and Starz/Netflix package
“Instead of telling me about the 199AED -299 wifi and Starz/Netflix package he upsells me for 430AED elife with a bunch of channels I can’t watch”Google review · November 2022
over AED2000
cancel the package
“The customer tells me it will cost over AED2000 to cancel the package even within 24 hrs”Google review · November 2022
DXB
LOCAL
LOCAL
The Bottom Line
e& in Al Barsha is a telecom service shop where you can handle SIM matters, activate or convert to an eSIM, discuss home Wi-Fi, and buy or collect mobile-related services. The strongest reviews are about straightforward counter help: customers describe quick visits, app guidance and patient explanations of the eSIM process. One visit was completed within 15 minutes, although that should not be treated as a guaranteed wait time.
The main caution is scope. Several customers say this outlet is not a business centre and cannot handle some business requests or eSIM replacements, despite website or call-centre information sending them there. Check before making the trip.
There may also be a queue with no seats, and the registration machine has reportedly struggled to scan IDs. For more complicated issues, experiences become less predictable. Reviews mention home-service cancellation being bounced back to the call centre, delayed phone or SIM deliveries, and Home Wireless running at about 20 Mbps instead of an expected 500 Mbps.
Prices mentioned by customers include a 430AED elife package, a 199AED–299AED Wi-Fi and Starz/Netflix package, and cancellation costs described as over AED2000; these are historical customer reports, not current quotes.