Complex cases
Staff have resolved difficult business-account and line issues that customers expected to take weeks or months.
e& (etisalat and) - Al Wasl Business Center
Trade Centre
e& Business Center in Trade Centre handles business telecom administration, including SIM replacement and ownership or account transfers. Reviews describe thoughtful help with complicated cases, but also very long queues, so it is useful for in-person account work if you plan your visit carefully.
Reputation Score
2.7
★★★☆☆
840 ratings
Source: Google Maps
The Good Stuff
Early visits
One Saturday visit at 8am was described as quiet, with plenty of staff available to help.
Flexible guidance
Customers report receiving alternative ways to complete corporate-to-personal transfers and avoid an unnecessary second visit.
Easy access
A customer described the center as clean and calm, with easy access from Sheikh Zayed Road and plenty of parking.
Same-day completion
Although some services were slow, one customer completed everything within a single business day.
Business support
Reviews include quick, professional help with business telecommunication requests and multi-number accounts.
Tips for a Better Visit
Go early. Try an early Saturday visit; one customer found 8am quiet with lots of staff, unlike the long queues reported at busier times.
Check documents. Confirm the exact document version, stamp and page requirements before travelling or printing; customers report being sent back repeatedly.
Ask pages. Before printing a long form, ask which pages are actually required: one customer printed ten pages but staff accepted only the first.
Allow time. Do not schedule a tight appointment around your visit; queues have reached several hours for routine business requests.
Use parking. If driving, the center is reported to have easy access from Sheikh Zayed Road and plenty of available parking.
Plan the visit
Practical details
Business Center - Etisalat building near Al Murooj complex Al Wasl Area, Sheikh Zayed Road - Dubai 673F+GRV Al Wasl
Trade Center Second, Dubai
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 5:00 PM |
| Sun | Closed |
Popular Mentions
SIM card replacement
SIM replacement is one of the most frequently described reasons for visiting, although waiting times can be lengthy.
postpaid to prepaid conversion
Customers use the center for converting a postpaid line to prepaid, though one review reported a five-hour process.
Common Concerns
Long queues
Waiting can be severe: reviews describe one to five hours for basic requests, including SIM replacement.
Limited seating
Customers may have to stand while waiting, with one review reporting more than 30 minutes without a seat.
Document confusion
Customers report being sent back for stamps or updated documents, then having requirements rejected on later visits.
Refund follow-up
A customer travelled to collect an officially announced refund but was told none was available and received no update for over a week.
Account closure
One corporate customer says a remote closure was refused despite a Power of Attorney, leading to almost AED 4,000 in extra charges.
DXB
LOCAL
LOCAL
The Bottom Line
e& Al Wasl Business Center in Trade Centre is geared towards in-person telecom administration rather than a quick retail stop. Customers come here for SIM card replacement, transfer of ownership, corporate-number-to-personal transfers and postpaid-to-prepaid conversion. It can be worthwhile for complicated business-account problems when a knowledgeable employee takes ownership of the case.
The service is uneven. Several reviews describe patient, effective help with difficult line or account issues, including cases that had already stalled with relationship managers or general customer service. Other customers waited one to five hours, sometimes for routine requests, and one SIM replacement took more than three hours.
Seating is limited, so expect to stand if the branch is busy. Timing and preparation matter. An early Saturday visit at 8am was reportedly quiet, while other customers faced long queues and understaffed counters.
Check the precise document, stamp and page requirements before going; reviews mention repeated return trips and unnecessary printing. Drivers may appreciate the reported Sheikh Zayed Road access and plentiful parking. One review mentions a charge of AED 52 for an NOC, but treat that as a customer-reported example rather than a current price list.