Corporate Help
The office handles corporate accounts and business telephone connection issues directly.
e& (etisalat and) Head Office - Deira
Deira
e& Head Office in Deira is a large service centre for telecom matters, including corporate accounts, SIM ownership changes and home WiFi support. Reviews describe a clean, spacious office with clear signage, though waiting times and the quality of customer assistance can vary sharply.
Reputation Score
3.5
★★★★☆
812 ratings
Source: Google Maps
The Good Stuff
Quick Resolution
One ownership-transfer case that other branches could not resolve was completed within minutes at the head office.
Visitor Facilities
A review describes the office as clean and spacious, with clear signage to guide customers.
Free WiFi
Visitors have reported free WiFi in the building, which is useful if you need to stay connected while sorting out an issue.
Phone Shop
The branch has phones and accessories available to buy alongside its service desks.
Tips for a Better Visit
Bring ID. Take your Emirates ID for identification when visiting the office.
Avoid Peaks. Allow extra time for business-plan cancellations; a review found the branch busy even on weekdays.
Confirm Charges. Before changing a package or adding equipment, confirm the full monthly charge and any cancellation penalty in writing.
Check Add-ons. Ask which TV channels cost extra before taking an additional box or package.
Plan the visit
Practical details
Etisalat Tower 1 - Baniyas Rd
Riggat Al Buteen, Dubai
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 5:00 PM |
| Sun | Closed |
Popular Mentions
Home WiFi
Home WiFi is a frequently discussed service, particularly around cancellation and billing.
eLife TV box
The eLife TV box appears in reviews about extra channel charges and hardware performance.
Freedom 250 plan
The Freedom 250 plan is mentioned in a complaint about an unexpectedly high bill and a discount applied only once.
Smiles app
The Smiles app is mentioned in connection with promotions, including a Burger King offer.
Common Concerns
Long Waits
Customers report waits of more than two hours, including standing while completing a business transaction.
Cancellation Issues
Cancellation requests have been linked to unclear processes, continued billing and claims that customers must call again to complete the job.
Call Centre
The automated phone system and repeated promised callbacks are a recurring source of frustration in reviews.
Roaming Reliability
International roaming has reportedly failed or repeatedly dropped, including on a week-long Saudi Arabia plan.
Mixed Guidance
Several reviews describe conflicting information from agents about plans, ownership transfers and account changes.
DXB
LOCAL
LOCAL
The Bottom Line
e& Head Office in Deira is a useful place for customers who need face-to-face help with telecom matters rather than another round with the call centre. Reviews mention corporate accounts, business telephone connections, SIM ownership transfers and home WiFi issues. Phones and accessories are also available inside, and one visitor found free WiFi in the building while looking for the office.
The strongest experiences came when a knowledgeable staff member took ownership of a complicated request. One ownership transfer was solved within minutes after other branches had said it was impossible; another business connection and package issue had dragged on for two to three months before being resolved at the centre. The office itself is described as clean, spacious and well signed.
The main drawback is time. A business-plan cancellation took more than two hours, and another review specifically warns that the branch can be busy even on weekdays. Service quality is inconsistent: some customers report polite, patient assistance, while others describe rude interactions and misleading or conflicting information.
Bring your Emirates ID, allow plenty of time, and confirm package pricing, cancellation terms and channel add-ons in writing. Reviews also report slow refunds, unclear cancellation processes and unreliable international roaming, so keep complaint numbers and written records.