Issue resolution
A problem that other branches could not solve was resolved within minutes at this centre.
e& (etisalat and) - Deira BC
Deira
e& Deira BC is a telecommunications service provider where visitors can arrange mobile services, including prepaid SIMs, and handle business connectivity paperwork. Reviews suggest it is worth considering for complex requests when an experienced service agent takes ownership, though routine support can be slow.
Reputation Score
3.8
★★★★☆
1,666 ratings
Source: Google Maps
The Good Stuff
Extended help
Staff have stayed past operating hours to resolve a technical mobile-number ownership issue.
Business paperwork
A business phone-line request was completed quickly, with the paperwork handled in no time.
SIM changes
One customer reported that a SIM-change service was completed very quickly.
Clear guidance
A store employee guided a customer through how to get an issue handled, despite it being outside the store’s usual role.
Tips for a Better Visit
Allow time. Allow extra time for business requests and try visiting off-peak; one package change took nearly two hours.
Keep records. Ask for a complaint number before leaving so you have something to use for follow-up.
Check documents. Confirm every document needed for SIM duplication before visiting; one customer had to return five times.
State prepaid. If you want a prepaid SIM, say so clearly and check the package terms before accepting any upgrade or add-on.
Plan parking. Factor in paid parking and possible overtime charges when budgeting for a visit.
Check opening. Check that the branch is operating before travelling, since one visitor found it temporarily closed.
Plan the visit
Practical details
Deira Business Center, Etisalat Tower 1 - Baniyas Rd
Riggat Al Buteen, Dubai
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 5:00 PM |
| Sun | Closed |
Popular Mentions
prepaid SIM
Customers visit to buy prepaid SIMs, although one review says the customer was encouraged to switch to postpaid.
internet
Internet troubleshooting and outage support are mentioned repeatedly, with mixed results.
slow charging station
A slow phone-charging station was available during one long business-service visit.
Common Concerns
Refund delays
Refunds can remain unresolved for weeks, with customers describing slow and unclear follow-up.
Internet outages
Repeated internet failures have led to multi-day interruptions and complaints about missing compensation.
Sales pressure
A customer seeking a prepaid SIM felt pressured to switch to postpaid and buy more expensive packages.
Long queues
Business-service visits can take hours; one customer waited from 1pm until 4pm without being called.
SIM registration
A customer reported buying two SIMs that were both registered under someone else’s name.
DXB
LOCAL
LOCAL
The Bottom Line
e& Deira BC handles mobile and business telecom needs, including prepaid SIM purchases, SIM changes, business phone-line paperwork and internet-related support. It can be a useful escalation point when a request has already gone unresolved elsewhere: one customer said a problem other branches could not fix was sorted within minutes, while another had a business line completed quickly. Service quality is uneven.
Several reviews describe patient, knowledgeable help and even assistance beyond normal operating hours. That contrasts with complaints about unanswered internet faults, unclear complaint follow-up and refunds that remained pending for 18 days or several weeks. A SIM-registration error also caused one customer to lose a full day after two SIMs were linked to another person’s name.
Expect a possible wait for business services. A package change took nearly two hours, and another visitor reported waiting three hours without being attended. Seating and parking are recurring pain points, with private parking overtime reported at 20 dirhams.
Bring and verify all required documents before visiting, especially for SIM duplication, and ask for a complaint number. If you only need prepaid service, state that clearly and review any proposed postpaid or premium package before agreeing.