Corporate focus
This branch is intended for corporate and business services, not individual or personal requests.
e& (etisalat and) - Jebel Ali BC
Dubai Industrial City
e& (etisalat and) - Jebel Ali BC is a telecommunications business centre in Dubai Industrial City, focused on corporate services rather than personal accounts. Reviews point to business SIM enquiries and a quieter, less crowded setting, though it is wise to confirm the branch can handle your request before travelling.
Reputation Score
3.4
★★★☆☆
367 ratings
Source: Google Maps
The Good Stuff
Quieter branch
Several reviews describe the centre as quieter and less crowded than other Etisalat branches.
Helpful staff
Some customers found the customer service team friendly, professional and knowledgeable with enquiries.
Quick visits
When services are available and the branch is not busy, customers have reported quick service with little waiting.
Tips for a Better Visit
Check eligibility. Ask whether your exact issue is handled here, as the branch cannot help with certain requests.
Ask about SIMs. For SIM replacement, check another branch first; customers were sent to Al Wasl despite finding no queue here.
Allow time. For a business SIM request, build in substantial time: one customer waited from noon until 3pm without completion.
Try another branch. If you need personal services, Ibn Batutta was identified as the closest alternative by one customer.
Plan the visit
Practical details
237R+62M
Mena Jabal Ali - Jebel Ali Freezone, Dubai
| Mon | 8:00 AM – 4:00 PM |
| Tue | 8:00 AM – 4:00 PM |
| Wed | 8:00 AM – 4:00 PM |
| Thu | 8:00 AM – 4:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 4:00 PM |
| Sun | Closed |
Popular Mentions
Business SIM
Business SIM enquiries are among the clearest reasons customers visit this branch, although one request was not completed the same day.
UTAP machine
A customer was seeking a business SIM in order to obtain a UTAP machine for their business.
SIM replacement services
SIM replacement is specifically mentioned as unavailable at this centre, so confirm before travelling.
eLife account
Reviews mention eLife account closure and billing issues, which may require careful confirmation of the process and charges.
Common Concerns
Unreliable hours
Multiple visitors found the centre closed despite Google or the official website showing it as open.
Limited services
The branch cannot handle some requests, including SIM replacement, and may direct customers elsewhere.
Understaffed
Reviews describe one active agent, locked doors and waits of 45 minutes or more.
System problems
System and equipment failures have disrupted visits, including a non-working EID reader after a long wait.
Billing confusion
Customers have reported unexpected charges and difficulty getting clear answers from support.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
50 AED
SIM
“Initially, I was informed that the SIM would cost 50 AED, but upon arrival, I was told that only the 100 AED plan was available”Google review · March 2025
100 AED
100 AED plan
“Initially, I was informed that the SIM would cost 50 AED, but upon arrival, I was told that only the 100 AED plan was available”Google review · March 2025
DXB
LOCAL
LOCAL
The Bottom Line
This is an Etisalat business centre in Dubai Industrial City, rather than a standard personal-service shop. It is mainly relevant for corporate requests such as arranging a business SIM, including one customer’s enquiry connected to obtaining a UTAP machine. If you need individual services, this may not be the right destination.
The branch can be pleasantly quiet. Reviews mention plenty of parking, little crowding and, on good days, friendly and knowledgeable staff. A few customers describe quick service with no queue, so it can work well when the right service and staff are available.
The main risk is arriving when the centre is not operating or discovering that your request cannot be completed there. Several visitors found the doors locked despite online hours, including on Saturday, while others encountered only one available agent, long waits or equipment problems such as a failed EID reader. Customers have also been redirected to Al Wasl, JLT, Ibn Batutta or other branches for specific transactions.
Before driving over, call to confirm opening hours, service eligibility and SIM availability. For pricing, one review was quoted AED 50 for a SIM but was offered only a AED 100 plan, with mapping said to take two hours for the cheaper option.