Helpful staff
Several visitors found the counter team polite, knowledgeable and able to resolve line and plan issues efficiently.
Etisalat
Bur Dubai
Etisalat is a telecommunications service provider in Bur Dubai where you can buy mobile phones, replace or purchase SIMs, change plans and handle connection issues. Reviews also mention mobile and internet plans, plus eLife packages, while the Al Jafiliya metro connection and nearby parking make the centre practical to reach.
Reputation Score
4.0
★★★★☆
2,193 ratings
Source: Google Maps
The Good Stuff
Queue management
One review found this branch’s queue system better than most and staff efficient with mobile and internet plans.
Quick processing
A business-centre request was processed within 10 minutes, with the issue resolved in half an hour.
Easy access
The centre is within walking distance of Al Jafiliya metro and opposite an RTA bus stand.
Parking available
Visitors reported finding parking, with valet service also available at the building.
Unmanned shopping
An AI store lets shoppers enter by scan or face recognition, choose a product and leave without a till queue.
Tips for a Better Visit
Visit off-peak. Friday morning may be quieter: one visitor reported few clients and plenty of parking then.
Allow time. Build in extra time for simple requests, as one visit took nearly 30 minutes after a 12-minute wait.
Bring documents. Ask for the required-document list before returning; one customer’s documents were then processed within 10 minutes.
Check pricing. Confirm the package and price before installation, since one customer received a different, higher-priced home internet package.
Use metro. Al Jafiliya metro is within walking distance, and an RTA bus stand is directly in front of the building.
Expect calling. Do not assume every cancellation can be completed online or in the app; one reviewer said calling was still required.
Plan the visit
Practical details
67JR+CF - Etisalat Building, Al Kifaf Area - Metro Station - opposite Al Jafiliya
Al Kifaf, Dubai
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 5:00 PM |
| Sun | Closed |
Popular Mentions
Postpaid line
The centre handles postpaid connections, with one visitor praising the customer service while subscribing.
Freedom plans
A customer review mentions selected Freedom plans with unlimited local data and calls as an example of an Etisalat offer.
eLife Ultra plans
The review mentions free installation as part of eLife Ultra plans.
AI store by Etisalat powered by Trigo
This unmanned retail format uses scanning or face recognition for entry and avoids waiting at tills.
Common Concerns
Long waits
Some visitors waited 12 minutes to be seen and nearly 30 minutes for simple requests; others reported waits of several hours.
Phone support
Automated calls and the virtual assistant were repeatedly described as difficult to get through when human help was needed.
Internet issues
Reviews include reports of Wi-Fi not working and a month-long delay resolving a home internet technician request.
Sales disputes
One customer said the installed home internet package differed from the agreement and cost more than expected.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
56 AED
SIM re-registration
“Today, they told me I need to pay 56 AED for SIM re-registration”Google review · November 2025
DXB
LOCAL
LOCAL
The Bottom Line
Etisalat’s Bur Dubai centre is useful for practical telecom errands: buying a new SIM, changing plans, handling connection issues, purchasing mobile phones and accessories, or asking about mobile and internet packages. Reviews also mention eLife Ultra plans and a separate unmanned AI store where shoppers can enter by scan or face recognition, choose a product and skip the till queue. The strongest part of the experience is often the person behind the counter.
Visitors describe staff as knowledgeable, courteous and efficient, and one business-centre request was processed in 10 minutes and resolved within half an hour. Queue management has also been praised as better than at most branches. The experience is inconsistent, though.
Waiting times range from around 12 minutes plus nearly 30 minutes for a simple request to reports of three- or four-hour waits. Phone support is a recurring pain point, with automated calls and virtual-assistant delays making it hard to reach a technician or human agent. One customer also reported a home internet package being installed at a higher price than agreed, so confirm the package and price before installation.
Access is convenient: Al Jafiliya metro is within walking distance and parking is available, though valet charges have been reported.