Colour Correction
Several customers describe successful fixes for previously damaged, badly dyed or unevenly coloured hair, including a more natural brown result.
Ivy Beauty & Bubbles Sheraton Grand Dubai
Trade Centre
Ivy Beauty & Bubbles Sheraton Grand Dubai is a beauty salon in Trade Centre, with a strong focus on hair colour, cuts and transformations. Reviews also mention balayage, keratin treatments, relaxing massages and a dedicated hijabi section for added privacy.
Reputation Score
4.7
★★★★★
4,209 ratings
Source: Google Maps
The Good Stuff
Careful Consultation
For complicated colour changes, one review praised an honest consultation about what was achievable before settling on a suitable colour and cut.
Subtle Balayage
A customer with black hair wanted a soft, natural balayage and was especially pleased that the result stayed subtle rather than overly dramatic.
Hijabi Section
The dedicated hijabi section is a useful privacy feature that made one customer feel more comfortable during her appointment.
Nail Comfort
The nail service was described as gentle, comfortable and handled with high-quality products.
Relaxing Treatments
Reviews also mention a professional massage and a refreshing hair wash alongside other salon treatments.
Tips for a Better Visit
Bring References. Show your colour and technique photos, then ask directly whether the requested result is achievable before starting.
Allow Time. For a major colour correction or transformation, leave several hours free; one corrective appointment took over three and a half hours.
Discuss Damage. If your hair is already damaged, ask how the plan will limit further damage and whether the requested colour needs adjusting.
Check Keratin. Before booking keratin, confirm the application method and expected result, since one review says large sections were processed too quickly.
Request Privacy. If privacy matters, ask when booking about the dedicated hijabi section, which one customer found especially comfortable.
Confirm Care. For a long colour appointment, clarify who will monitor you during processing and arrange drinks in advance.
Plan the visit
Practical details
3 Sheikh Zayed Rd
Trade Center First, Dubai
| Mon | 9:00 AM – 12:00 AM |
| Tue | 9:00 AM – 12:00 AM |
| Wed | 9:00 AM – 12:00 AM |
| Thu | 9:00 AM – 12:00 AM |
| Fri | 9:00 AM – 12:00 AM |
| Sat | 9:00 AM – 12:00 AM |
| Sun | 9:00 AM – 12:00 AM |
Common Concerns
Long Waiting
One birthday appointment started more than 30 minutes after the customer had already waited, despite arriving only 15–20 minutes late.
Service Gaps
A customer reported being left alone during colour processing and waiting around an hour and a half for a single cup of water.
Result Mismatch
One customer showed reference photos but said the final colour and technique looked nothing like what had been discussed.
Keratin Issues
Reviews describe keratin results that left hair still curly, with one customer also reporting dandruff and breakage after the treatment.
Bleach Damage
A review about another Ivy branch described severe bleach damage before the Sheraton team carried out corrective work, so branch and stylist choice matter.
DXB
LOCAL
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The Bottom Line
Ivy Beauty & Bubbles Sheraton Grand Dubai is a Trade Centre salon mainly used for hair colour, cuts and transformations. Customers come for balayage, colour corrections and hair packages combining colour, styling and treatment. The strongest reviews describe careful consultations and results that suit the client’s starting hair, including a subtle, natural balayage on black hair and successful repairs after bad colour elsewhere.
There are also treatments beyond colouring. Reviews mention keratin treatment, massage, hair wash and nail services, while the dedicated hijabi section is a practical privacy feature. The salon has received praise for friendly service, but the experience appears uneven rather than uniformly reliable.
Several customers reported excellent colour work, while others described major mismatches against reference photos or disappointing keratin results. Book extra time for a substantial transformation: one corrective keratin appointment ran for more than three and a half hours, and another difficult colour journey involved multiple stages. Before bleach, balayage or keratin, show clear references, ask what is realistically achievable and discuss how damage will be minimised.
It is also worth confirming who will monitor the processing stage, as one customer reported being left unattended for a long period. If you are considering a different Ivy branch, check that the booking is specifically for Sheraton Grand Dubai; one review’s severe bleach complaint concerned the Marriott Bonvoy branch, while the Sheraton team later performed corrective work.