Watch selection
Reviews describe a sizeable collection, including a VIP office for rarer watches and special pieces that can be ordered.
Jumeirah
Luxury Souq Trading is a Jumeirah watch shop focused on high-end Swiss Made watches and branded jewelry. Reviews point to a broad luxury-watch selection, including Rolex and Omega, with options to buy, sell, trade or ask the team to source a particular piece.
Source: Google Maps
Reviews describe a sizeable collection, including a VIP office for rarer watches and special pieces that can be ordered.
Buyers say staff compared models, explained pros and cons, and gave them time to decide without pressure.
The shop buys and sells second-hand watches, giving collectors an option beyond straightforward retail purchases.
One customer said the shop was able to fix a vintage watch that other Dubai shops had not managed to repair.
A repeat visitor specifically valued continued contact after the sale, rather than service ending at checkout.
Check paperwork. Before paying, independently verify the exact year and model; one buyer discovered a Rolex was identified as 2019 rather than 2022.
Confirm fees. Ask for the complete card-payment total in writing before checkout, as one review alleges an extra 2.5% charge.
Confirm stock. Ask whether your chosen watch is physically available or must be sourced, especially for unusual pieces that may be ordered in.
Find the entrance. The shop is inside a small mall on the first floor; use the elevator on the left rather than looking for a street-level door.
Compare quotes. Get the final cash and card prices before committing, since one customer reported three price changes in ten minutes.
Plan the visit
| Mon | 11:00 AM – 9:00 PM |
| Tue | 11:00 AM – 9:00 PM |
| Wed | 11:00 AM – 9:00 PM |
| Thu | 11:00 AM – 9:00 PM |
| Fri | 3:00 PM – 9:00 PM |
| Sat | 11:00 AM – 9:00 PM |
| Sun | 11:00 AM – 9:00 PM |
Rolex is repeatedly mentioned, including first purchases and customers finding specific models they were seeking.
One customer bought this Omega alongside a Rolex Yacht-Master.
A customer described purchasing this edition after a straightforward negotiation.
A customer reported buying this specific Datejust configuration at what they considered a good price.
One buyer said a Rolex sold as a 2022 model was later identified by a service centre as a 2019 model.
A review alleges an undisclosed 2.5% card-payment surcharge, while another mentions a 1,000 AED bank charge.
One customer reported the quoted price changing three times during a ten-minute conversation, with different cash and card figures.
A negative review says website listings did not reflect availability and that sourcing requests went weeks without updates.
The Bottom Line
Luxury Souq Trading is a Jumeirah watch shop for buyers looking at high-end Swiss Made watches and branded jewelry. Reviews describe a substantial luxury-watch collection, with Rolex and Omega among the brands customers bought, and a VIP office for rarer pieces. The shop is also useful if you are building a collection rather than making a one-off purchase.
Customers mention buying a Rolex Date Just, a Rolex Yacht-Master, an Omega Speedmaster Orbis 38 mm and a titanium Yacht-Master edition. Reviews also say the business buys and sells second-hand watches, accepts trades and can source special watches that are not immediately available. Service is a strong part of many accounts: buyers describe patient explanations, model comparisons and unhurried help.
One customer even said the team fixed a vintage watch. That said, the experience is not completely consistent. Reviews raise concerns about slow follow-up on sourced pieces, changing prices and unclear card-payment fees.
For an expensive purchase, verify the exact year, model and set before paying, and request the complete final price in writing. The shop is inside a small mall rather than directly on the street; take the elevator to the first floor.