Wine range
Reviews highlight wines from both the Old and New World, with staff helping shoppers choose suitable bottles.
MMI - JBR (Jumeirah Beach Residence)
Jumeirah Beach Residence
MMI JBR is a compact liquor store inside Eataly in Jumeirah Beach Residence, with a particularly useful range of wines and spirits. It is worth considering for late-evening shopping, staff recommendations and occasional Cheers Club promotions.
Reputation Score
4.6
★★★★★
148 ratings
Source: Google Maps
The Good Stuff
Spirit choice
The selection includes whiskies, single malts and gin, although the store is more wine-led overall.
Helpful advice
Customers describe staff as patient and attentive when explaining promotions or recommending drinks.
Late hours
Several reviews mention opening until 11:30pm, making it useful for later shopping than many nearby options.
Loyalty rewards
Cheers Club members reported receiving complimentary gin, red wine and Ballantines through promotions or points.
Parking
One customer specifically reported free parking, which is handy for a quick stock-up.
Tips for a Better Visit
Bring ID. Bring a physical passport, or have the Dubai alcohol licence and Emirates ID ready; reviews report verification issues.
Find Eataly. Enter through Eataly and look near the checkout counter or main door rather than searching for a prominent standalone sign.
Avoid peaks. The store is compact and can get crowded, so visiting outside peak hours may make browsing and checkout easier.
Check offers. Ask at checkout what promotions currently apply, since one review found deals unclear or poorly advertised.
Confirm payment. If paying by card for a small purchase, confirm any minimum before checkout; one customer reported a 20 AED threshold.
Plan the visit
Practical details
The Pavilion - Eataly at The Beach
Marsa Dubai - Jumeirah Beach Residence, Dubai
| Mon | 10:00 AM – 11:30 PM |
| Tue | 10:00 AM – 11:30 PM |
| Wed | 10:00 AM – 11:30 PM |
| Thu | 10:00 AM – 11:30 PM |
| Fri | 10:00 AM – 11:30 PM |
| Sat | 10:00 AM – 11:30 PM |
| Sun | 10:00 AM – 11:30 PM |
Common Concerns
License checks
Multiple customers reported inconsistent verification, including cases where an Emirates ID was accepted at some visits but not others.
Small store
The compact shop can feel limited, especially for beer; one review described the range as small.
Hidden location
The store shares Eataly's space and lacks a clear signboard, so first-time visitors may need to ask where it is.
Service variance
Although most reviews praise the team, some customers reported rude communication and uneven treatment at the cashier.
Unclear deals
A review says promotions were sometimes confusing or not advertised clearly, making current offers difficult to follow.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
20 aed
drink by card
“Secondly , after wasting of 15 minutes for my license verification , the cashier told me that I CANNOT BUY A DRINK LESS THAN 20 aed by card !”Google review · September 2025
DXB
LOCAL
LOCAL
The Bottom Line
MMI JBR is a compact liquor shop inside Eataly in Jumeirah Beach Residence. It is most useful for wine shopping, with reviews mentioning quality bottles from the Old and New World and staff who can recommend something suitable. The shelves also cover beers, whiskies, single malts and gin, though the selection is described as strongly wine-led and limited for beer.
The Eataly setting adds an unusual food-and-drink stop: one review mentions Italian staples such as pasta sauces, olive oil, cheese and chocolates alongside the alcohol section. The store has also been praised for a clean, well-organised layout, free parking and late hours; several customers report opening until 11:30pm, although it is still sensible to check before travelling late. First-time visitors should know that the shop is not prominently signed.
Enter Eataly and look near the checkout counter, or ask at the main door. Bring a physical passport if visiting as a tourist, or have your Emirates ID and licence details ready. Reviews repeatedly praise the friendly service, but others describe inconsistent licence verification, unclear promotions and occasional rude cashier interactions.
Cheers Club members have reported free bottles through points or promotions, so ask what applies before paying.