Alcohol-free range
The store’s alcohol-free perfumes and oud appeal to shoppers seeking oil-based or non-alcoholic fragrances.
NASEEM
Deira
NASEEM is a Deira perfume store focused on alcohol-free fragrances, with concentrated perfume oils and bakhoor among the products customers discuss most. It is worth considering if you want to compare many oud, attar and water-based scents in person, though service and staying power can vary by product and branch.
Reputation Score
4.6
★★★★★
1,736 ratings
Source: Google Maps
The Good Stuff
Wide selection
Customers describe a large range of perfumes, oud, ittars and other scents, making it possible to compare different fragrance styles in one visit.
Strong bakhoor
Bakhoor and diffuser oil received specific praise for their fragrance, alongside repeated interest in oud products.
Heat performance
One customer said a perfume’s fragrance stayed on clothes and the body even after sweating in the heat.
Gift-friendly
Customers have bought the fragrances as gifts, and one review specifically praised the oud sticks set with its clear tray.
Helpful guidance
Several reviews describe staff who patiently explain the range and help match a fragrance to the shopper’s preferences.
Tips for a Better Visit
Test first. Try the fragrance on skin or clothing before buying, since reviews differ sharply on whether some products last five minutes or much longer.
Ask preferences. Tell the salesperson exactly what scent profile you want and ask for help comparing the collection, oud or bakhoor.
Check hours. Confirm the branch is open before travelling, especially to Gold Souk, because one customer found incorrect Google Maps timings and no answer by phone.
Avoid rush. If you want time to browse, avoid very busy periods; one customer found the shop crowded and the serving order unclear.
Confirm delivery. For customised gifts, confirm the dispatch date and keep communication open; one order promised in one to two days was still unresolved after six days.
Compare products. Do not assume every scent performs alike: reviews praise some attars while reporting that specific bottles became milky or odourless after purchase.
Plan the visit
Practical details
118 Sikkat Al Khail Rd
Al Daghaya - Deira, Dubai
| Mon | 9:00 AM – 10:00 PM |
| Tue | 9:00 AM – 10:00 PM |
| Wed | 9:00 AM – 10:00 PM |
| Thu | 9:00 AM – 10:00 PM |
| Fri | 9:00 AM – 12:30 PM, 2:00 PM – 10:00 PM |
| Sat | 9:00 AM – 10:00 PM |
| Sun | 5:00 PM – 9:30 PM |
Popular Mentions
Musk Safi
Musk Safi is one of the store’s most discussed perfume oils, with reviews ranging from “one of the best” to complaints about very weak performance.
Oud Safi
Oud Safi is mentioned alongside Musk Safi as a fragrance customers considered worth the money.
DUNIYA
DUNIYA was reported by one customer to smell acceptable for three days before becoming milky and losing its fragrance.
Asmira Perfume
One online buyer paid AED 105 for Asmira Perfume but said it had no fragrance or staying power and appeared milk-heavy.
Common Concerns
Inconsistent service
Some visitors waited around 10 minutes without assistance, while others described staff as rude, dismissive or uninterested.
Mixed longevity
Several customers reported perfumes losing their scent within minutes, although other reviews describe certain attars as long-lasting.
Complaint delays
A customer who returned Naseem Noir said no one followed up or called about the complaint.
Unreliable timings
One visitor travelled from Marina to Gold Souk after seeing the shop marked open, only to find it closed and receive no answer by phone.
Crowded visits
At least one visit was overly crowded, with no clear system for deciding who should be served first.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 450
Musk Safi and Masakali
“I purchased products worth AED 450 including Musk Safi and Masakali”Google review · February 2025
DXB
LOCAL
LOCAL
The Bottom Line
NASEEM is a Deira perfume store for shoppers looking for alcohol-free fragrances, perfume oils and bakhoor. You can browse oud and ittars, compare a broad selection of scents, and ask for help matching a fragrance to your preferences. Customers specifically mention Musk Safi, Oud Safi, DUNIYA and bakhoor, with some buying oud sticks or perfume as gifts.
The range gets strong praise for its variety and value. One customer said the fragrance stayed on clothes and the body after sweating in the heat, while another called a famous attar long-lasting. Service, however, is not consistent: some visitors describe patient, useful guidance, while others waited 10 minutes or were redirected without proper assistance.
The experience may differ between branches and even between staff members. Longevity is the main caution. Reviews include perfumes lasting well, but also reports of Naseem Noir, Musk Safi and other products fading within five minutes.
One DUNIYA purchase reportedly became milky water after three days. Test scents before paying, especially if ordering remotely. Check opening hours directly before travelling to Gold Souk, and confirm delivery timing for customised gifts.