Filipino items
Customers say the shop has a good selection of Filipino groceries, making it useful for familiar pantry items.
New Era Supermarket - Rigga 3
Deira
New Era Supermarket - Rigga 3 is a compact grocery shop for everyday essentials, with Filipino and non-halal items called out by customers. It is also near Al Rigga metro station, though the small aisles and unreliable delivery service are worth bearing in mind.
Reputation Score
3.5
★★★★☆
212 ratings
Source: Google Maps
The Good Stuff
Non-halal range
Reviews specifically mention Filipino items alongside non-halal groceries.
Low prices
Several customers describe the pricing as cheaper than expected, including compared with West Zone.
Metro access
The branch is described as being near Al Rigga metro station, which is convenient for a quick grocery stop.
Daily basics
One customer found the small store stocked with the essentials needed for everyday life.
Fresh products
A customer reported good fresh product quality and convenient pricing in one visit.
Tips for a Better Visit
Check minimum. Confirm the delivery minimum before ordering: customers report being refused when their basket was below 25 Dirham.
Allow space. Expect tight aisles and allow extra room when shopping, especially if the store is busy.
Check contents. Check packed and prepared items before leaving; one customer bought pork sisig that contained beef with onions.
Check freshness. Inspect dairy dates or condition before buying, as one review reports milk and dairy spoiling within a day.
Avoid rush hour. If possible, avoid early-morning checkout; one visit before 8am had only one working counter and a long queue.
Plan the visit
Practical details
Al Rigga Rd - next to rigga metro station
Al Muraqqabat - Deira, Dubai
| Mon | 12:00 AM – 12:00 PM |
| Tue | 12:00 AM – 12:00 PM |
| Wed | 12:00 AM – 12:00 PM |
| Thu | 12:00 AM – 12:00 PM |
| Fri | 12:00 AM – 12:00 PM |
| Sat | 12:00 AM – 12:00 PM |
| Sun | 12:00 AM – 12:00 PM |
Popular Mentions
Home delivery
The supermarket provides a home-delivery service, although reviews frequently criticise its response times and reliability.
Pork sisig
Pork sisig is mentioned by a customer who reported receiving beef with onions instead.
Common Concerns
Poor delivery
Delivery reviews repeatedly describe unanswered calls, delayed orders and orders that never arrive.
Rude service
Customers report rude interactions with cashiers, supervisors, managers and delivery staff.
Narrow aisles
The compact shop can become uncomfortable when two people meet in an aisle.
Stock concerns
One customer said dairy products spoiled within a day, while another received beef instead of pork sisig.
Checkout delays
At one early-morning visit, only one counter was operating and the queue became very long.
DXB
LOCAL
LOCAL
The Bottom Line
New Era Supermarket - Rigga 3 is a small grocery shop for everyday essentials, with Filipino groceries and non-halal items among the clearest reasons customers choose it. Reviews also describe prices as cheaper than expected, with one shopper specifically comparing them favourably with West Zone. Its location near Al Rigga metro station makes it handy for a quick stop.
The range is practical rather than expansive. Customers mention Filipino items, daily groceries, fresh produce and dairy, while one review also refers to pork sisig. That last example comes with an important caution: the customer said the container actually held beef with onions.
Another review says milk and dairy products spoiled within a day, so check chilled goods before paying. The bigger concern is service, especially delivery. Customers report unanswered calls and WhatsApp messages, orders taking an hour or more, incomplete orders, ignored instructions and, in some cases, deliveries that never arrived.
The reported minimum delivery order is 25 Dirham. In-store service also attracts complaints about rude staff, checkout disputes and poor help at the weighing station. Expect a cramped layout: two people may struggle to pass in one aisle.
If you visit, shopping in person and avoiding busy checkout periods may be less frustrating than ordering online.