24/7 access
Open around the clock, making it useful for late-night grocery runs and urgent top-ups.
New Safestway Supermarket | Batha Tower - Business Bay
Business Bay
New Safestway Supermarket is a 24/7, two-floor supermarket in Business Bay, with organized aisles, a bakery and hot-food counter. It suits late-night top-ups and broader grocery shopping, although reviews flag some freshness and customer-service issues.
Reputation Score
4.0
★★★★☆
1,202 ratings
Source: Google Maps
The Good Stuff
Organized layout
The two floors and aisles are described as well organized, with quick checkouts reported by another shopper.
Bakery buns
Freshly baked buns are a standout, with the bakery section repeatedly singled out as a reason to visit.
Helpful butchery
The butchery team receives positive feedback for friendly, helpful service, especially from regular meat shoppers.
Broad selection
Customers describe a wide range covering everyday groceries alongside cosmetics and household products.
Tips for a Better Visit
Check dates. Inspect expiry dates, smells and condition carefully, especially for salads, fruit and pastry items.
Check invoices. Review your bill before paying; one customer reported invoice problems and being blamed for an incorrect drink order.
Allow delivery time. If ordering perishables for delivery, allow extra time because one customer reported a significant delay.
Try the bakery. Make time for the bakery section, particularly the freshly baked buns highlighted by multiple shoppers.
Plan the visit
Practical details
Al Batha Tower - 216 Sheikh Zayed Rd
Business Bay, Dubai
| Mon | 12:00 AM – 12:00 PM |
| Tue | 12:00 AM – 12:00 PM |
| Wed | 12:00 AM – 12:00 PM |
| Thu | 12:00 AM – 12:00 PM |
| Fri | 12:00 AM – 12:00 PM |
| Sat | 12:00 AM – 12:00 PM |
| Sun | 12:00 AM – 12:00 PM |
Popular Mentions
Hot food counter
The hot-food counter is described as serving a moderately priced, healthy and well-balanced meal.
Lazy Monkey chocolate bar
A customer specifically recommends the Lazy Monkey chocolate bar for its flavours.
Household items
The supermarket is also used for household shopping, including household products and chemicals.
Common Concerns
Freshness concerns
Reviews report a spoiled-smelling mixed bean salad and fruit-section spoilage, despite one item being within its expiry date.
Food safety
One customer reports food poisoning after eating siopao and later a chicken roll from the pastry section.
Higher prices
One shopper found prices higher than other local supermarkets, which may matter for a full monthly shop.
Service inconsistency
A meat-section customer said an employee declined to help and the supervisor responded dismissively when it was raised.
Delivery delays
A delivery arrived significantly later than expected, creating particular concern for orders containing perishables.
DXB
LOCAL
LOCAL
The Bottom Line
New Safestway is a practical 24/7 supermarket in Business Bay, and the two-floor layout makes it more substantial than a quick convenience stop. Shoppers come for regular groceries, household items and cosmetics, while the bakery and hot-food counter give you ready-to-eat options alongside the usual shop. Its organized aisles and quick checkouts are useful when you are in a hurry.
” The hot-food counter was also described as offering a moderately priced, healthy, well-balanced meal. The selection is broad enough for monthly shopping, and the butchery team is often praised for being friendly and helpful. There are important caveats.
One customer reported two episodes of food poisoning involving siopao and a chicken roll, while another found a mixed bean salad spoiled before its expiry date. Fruit spoilage, expired-tasting cigarettes, a delivery arriving late, and inconsistent responses from supervisors also appear in the reviews. Check fresh items and your invoice carefully before leaving.
Prices may feel higher than nearby supermarkets, but the 24/7 opening and wide range can justify a visit when convenience matters.