Discounted range
A wide range of discounted items helps keep everyday grocery shopping manageable.
New Safestway Supermarket | Sheikh Zayed Road - Al Wasl
Al Wasl
New Safestway Supermarket in Al Wasl is a large grocery shop known for discounted everyday items and imported American and European products. Reviews also describe a café experience with shisha, outdoor seating and views towards the Burj Khalifa, making the location useful for more than a quick shop.
Reputation Score
4.1
★★★★☆
1,943 ratings
Source: Google Maps
The Good Stuff
Bakery value
Customers specifically praise the tasty, budget-friendly cakes and pastries.
Clean layout
The outlet is described as clean and well laid out, making a larger shop easier to navigate.
Customer parking
The location has a large parking area reserved for customers.
Canal views
The café setting is praised for outdoor seating with a Burj Khalifa view.
Tips for a Better Visit
Check fish hours. If you want fish early in the day, confirm that the fish counter is staffed rather than assuming it is open.
Check bakery stock. Ask about the bakery before making a special trip for fresh croissants, as daily production has reportedly stopped.
Use parking. For the café, use the dedicated customer parking area; reviewers found it especially convenient in a busy district.
Time drinks. If ordering at the café, ask about the drinks and acai service window before ordering food.
Bring layers. For late outdoor café visits, ask for a blanket or bring an extra layer because canal-side nights can feel cold.
Check add-ons. Before choosing the café breakfast, clarify which extras cost more and whether separate dishes can be added.
Plan the visit
Practical details
Sheikh Zayed Rd
Al Wasl, Dubai
| Mon | 7:00 AM – 12:00 AM |
| Tue | 7:00 AM – 12:00 AM |
| Wed | 7:00 AM – 12:00 AM |
| Thu | 7:00 AM – 12:00 AM |
| Fri | 7:00 AM – 12:00 AM |
| Sat | 7:00 AM – 12:00 AM |
| Sun | 7:00 AM – 12:00 AM |
Popular Mentions
Acai bowl
The Acai bowl is singled out as a standout café order.
Philadelphia sandwich
The Philadelphia sandwich is specifically recommended by a café customer.
Moroccan tea
Moroccan tea is called out as a drink to try with the café menu.
Common Concerns
Croissant change
Fresh croissants are no longer being made daily, according to a recent review.
Stock gaps
A shopper said the store stopped stocking Babe Ruth chocolate during its concept change.
Fish service
One early shopper had to call the store before anyone attended the fish section.
Cafe timing
Drinks and acai orders may not be served before 5pm, even when food arrives earlier.
Toilet upkeep
A café reviewer reported that the toilets were smelly and not clean.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
90 aed
iftar menu
“Great iftar menu for only 90 aed,”Google review · April 2022
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LOCAL
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The Bottom Line
New Safestway Supermarket in Al Wasl is a practical stop for a broad grocery shop, particularly if you are looking for discounted items or imported American and European products. Reviews mention USA-imported goods, a striking cereal selection, and cakes and pastries that are tasty without stretching the budget. The store is also described as clean, spacious and well organized.
The review set also covers the café experience at the location. Customers come for shisha, outdoor seating and views of the canal and Burj Khalifa, with the Acai bowl, Philadelphia sandwich and Moroccan tea receiving specific mentions. A customer-only parking area is a useful bonus, especially for the café side.
There are a few things to check before you go. Fresh croissants are reportedly no longer made daily, and one shopper found the fish section unattended early in the day. Café drinks and acai may not be served before 5pm, while breakfast add-ons can cost extra.
A separate review also found the toilets poorly maintained and described shisha charcoal changes as slow. The location has attracted praise for friendly service, though morning cashier service and delivery handling have not been consistent in every recent account.