Remote support
Clients have found apartments online, received videos and documents, and had move-in preparation handled remotely.
Primo Capital Real Estate
Business Bay
Primo Capital Real Estate is a Dubai real estate agency in Business Bay, helping clients rent apartments and buy or sell property. Reviews particularly highlight hands-on support during apartment moves, remote assistance for overseas clients, and guidance through off-plan purchases.
Reputation Score
4.8
★★★★★
147 ratings
Source: Google Maps
The Good Stuff
Move-in help
Reviews describe multiple viewings, contract guidance, defect checks, movers and remote support through the move-in date.
Clear guidance
Some agents are praised for explaining contracts and guiding buyers step by step through the process.
Investment advice
One repeat buyer says guidance on goals, budget and long-term plans helped build a three-apartment portfolio.
Off-plan support
A buyer says the agent challenged a developer’s attempted price increase and stayed involved through the purchase.
Aftercare
Some reviews describe continued help after completion, including support with renting out a property remotely.
Fast searching
One overseas buyer found a suitable apartment after only three viewings and completed the decision within two days.
Tips for a Better Visit
Request documents. Before transfer, confirm the NOC, deposit-cheque return and handover responsibilities in writing.
Check access. Arrange a pre-transfer inspection and confirm who will hand over the keys before committing.
Ask for walkthrough. If you are buying, request a detailed contract review so payment and process steps are clear.
Use remote tools. Overseas clients can ask for videos, documents and online viewings when they cannot visit Dubai.
Confirm availability. For time-sensitive deals, agree how quickly messages will be answered and who covers the transaction if an agent is away.
Plan the visit
Practical details
Building 1, Office #103
Business Bay - Bay Square, Dubai
| Mon | 9:00 AM – 6:00 PM |
| Tue | 9:00 AM – 6:00 PM |
| Wed | 9:00 AM – 6:00 PM |
| Thu | 9:00 AM – 6:00 PM |
| Fri | 9:00 AM – 6:00 PM |
| Sat | Closed |
| Sun | Closed |
Common Concerns
Process disputes
One buyer reported changing explanations, pressure to settle early, NOC difficulties and an unreturned security deposit cheque.
Poor response
A review describes an agent becoming unreachable during contract signing, causing delays and frustration.
Unprofessional tone
One property inquiry was met with inappropriate slang rather than the respectful communication the customer expected.
Limited information
A prospective buyer says basic property information was refused after being accused of being an agent.
DXB
LOCAL
LOCAL
The Bottom Line
Primo Capital Real Estate is a Business Bay agency for renting, buying and selling Dubai property. Reviews show it can be useful for several very different needs: finding and moving into an apartment, buying an off-plan apartment, selling a home, and managing a purchase or rental remotely. Overseas buyers especially mention receiving videos, documents and prompt explanations without needing to arrive in the UAE first.
The strongest experiences are highly hands-on. Customers describe multiple viewings in a short time, detailed contract reviews, defect checks, help with movers and support through the targeted move-in date. Investment-focused reviews also mention help with mortgages, registrations, developer connections and choosing properties around long-term goals rather than simply taking the first available unit.
There is a meaningful caution, however: the reviews are not uniformly smooth. Customers have reported unanswered messages, inconsistent explanations, pressure around settlement, difficulty obtaining an NOC, poor handover arrangements and a security-deposit cheque still outstanding months after transfer. Another inquiry was criticised for inappropriate slang, while a prospective buyer said basic information was refused.
Before committing, put NOC, handover access, deposit handling, fees and response expectations in writing, and ask for a clear walkthrough of the contract.