Leafy setting
The café’s greenery, natural light and calm atmosphere make it comfortable for a relaxed meal or conversation.
Pure Organic Bakery & Kitchen
Al Safa
Pure Organic Bakery & Kitchen is an organic-focused bakery and café in Al Safa, with pizzas, breads, pastries and gelato alongside a broader kitchen menu. Reviews make the leafy, quiet setting and brunch dishes such as shakshuka and Eggs Benedict the main reasons to consider a visit.
Reputation Score
4.2
★★★★☆
113 ratings
Source: Google Maps
The Good Stuff
Brunch options
Shakshuka, Eggs Benedict, avocado toast and French toast are among the specific breakfast and brunch dishes reviewers mention.
Organic burger
The organic burger is one of the dishes that received especially enthusiastic feedback.
Family space
One review mentions a supermarket and indoor play area, allowing parents to dine while children play.
Work-friendly
The café has been used for meetings and laptop work, with reviews describing it as calm and spacious.
Pizza offer
A buy-one-pizza, get-one-margherita offer was reported as useful for families when available.
Easy parking
A reviewer found parking easy to locate, which is useful for a casual Al Safa stop.
Tips for a Better Visit
Check allergens. If you need gluten-free or lactose-free food, confirm the ingredients directly before ordering; one customer received incorrect pasta advice.
Allow time. Visit off-peak if possible or leave extra time for a meal, as one family reported a 45-minute wait.
Confirm bread. Call or check ahead if you are coming for bread specifically, since a March 2025 review said the bakery no longer had a baker.
Check hours. Verify opening hours before an early breakfast visit; a customer arrived at 10am and found the café closed despite online hours.
Check offers. Ask whether the pizza promotion is running before ordering; one review reported buy-one-get-one pizza and another mentioned a Wednesday deal.
Mind the AC. For a summer visit, check the cooling situation first: one reviewer said the air conditioning was not strong enough.
Plan the visit
Practical details
Al Ferdous building - Shop #6
Al Safa 1, Dubai
Popular Mentions
Vegan salad bowl
One reviewer found the vegan salad bowl filling and tasty, although another criticised a different salad for being watery.
Discovolante Pizza
This was described as a pizza with the ingredients stuffed inside the dough, creating a different format from a standard pie.
Grilled Norwegian Salmon
A review singled out the salmon served with roasted spicy broccoli, cashew nuts and hollandaise sauce.
Common Concerns
Dietary error
A customer who asked for gluten-free and lactose-free food was incorrectly advised that a pasta dish met the requirement.
Slow service
Several reviews mention delays; one family waited 45 minutes for food and described inattentive service.
Oily dishes
Risotto, chicken, calamari and other dishes were criticised for excessive oil, clashing with the healthy positioning.
Inconsistent cooking
Reviews report runny hollandaise with raw beef bacon, wet pizza bases and an avocado toast that was not toasted.
Bread unavailable
A recent reviewer visited specifically for bread but said there was no baker anymore, so bakery availability may have changed.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
10 dirhams
cheese
“When placing an order for pasta, I was suprised to discover that the restaurant wanted to charge me an extra 10 dirhams for cheese”Google review · September 2023
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The Bottom Line
Pure Organic Bakery & Kitchen is an organic-focused bakery and café in Al Safa, combining baked goods with a larger all-day menu. Customers have come for brunch, including shakshuka, Eggs Benedict, avocado toast and French toast, while the organic burger and pizzas also receive positive mentions. The greenery-filled interior is a genuine draw: reviews describe it as quiet, cosy and suitable for conversations or laptop work.
There is useful family context too. One reviewer noted an indoor play area for children and a supermarket next door, while another found parking easy. The menu has included juices, smoothies, gelato and vegan dishes, although bread availability is worth checking before making a dedicated bakery trip; a March 2025 visitor said there was no baker anymore.
Food and service are not fully consistent. Some customers enjoyed the Mediterranean seabass, burrata, vegan salad bowl and grilled fish, but others reported oily risotto, wet pizza bases, undercooked beef bacon and a 45-minute wait. The most serious caution concerns dietary information: a customer asking for gluten-free and lactose-free food was incorrectly told a pasta dish was suitable, then learned it contained gluten.
Prices have been described as reasonable by some reviewers, though another reported an extra 10-dirham cheese charge. Check hours, promotions and allergen details before ordering.